Alli Vail Email & Phone Number

Vancouver, Bc, Ca

Whistler, British Columbia, Canada

Book festivals have a niche but committed audience. Our digital strategy depends on organic social content and traditional PR to grow the audience and have that growth reflected in the box office. Last year was one of the festival’s most successful in terms of ticket sales, aided by the digital marketing strategy.• In 2023, the media relations strategy resulted in four mentions in the Vancouver Sun, coverage in the Georgia Straight, Burnaby Now, Stir, BC Booklook, and five major articles (plus six book reviews) in the Whistler Pique NewsMagazine, which is our best organic media coverage since before the pandemic.• Designed and executed social media strategy from 2020 onwards, with our highest audience growth and engagement in 2023 with the addition of Threads and TikTok.• Developed a digital strategy that included email fundraising and resulted in the festival being one of the first in Canada to work with a Bookstagrammer. • Managed digital author outreach, which resulted in double the amount of author submissions to the Whistler Writers Festival blog in advance of the festival, and a significant uptake and growth in author-generated social media content over past years.• Recommended and implemented new digital marketing ideas and strategies to tap into wider networks and reach more people organically through email.• Continued to grow the festival’s email program, which is one of our strongest ticket sale tools.

Vancouver, Canada Area

Valancy is my freelance content writing service. Valancy provides print and digital written content with an editorial bent. Words are everywhere and they should work hard—for you, your customers and for your bottom line. Valancy works with small and medium sized businesses, agencies, web development firms, tech start ups, festivals, consumer brands and more.

• Managed the digital fundraising program, which raised a record-setting $750,000 in 2023. • Created the resourcing plan, budget, and digital strategy for the digital department for the upcoming election.• Developed annual social media strategy, which resulted in continuous, steady audience growth, impressions and engagement. • Worked with other departments to craft new strategies to improve email acquisition, run digital ad campaigns, and further brand reach online. • Mentored and trained email program support staff, and provided specialized digital fundraising and social media training to activists and supporters.

The email fundraising program is critical. In this role I never missed a quarterly target and doubled the number of outgoing weekly fundraising, stewardship, newsletter, and engagement emails. • Developed and executed the 2020 email campaign (almost singled-handedly) raised about a quarter of a million dollars in six weeks.• Never missed a quarterly target and often exceeded them by several thousand dollars by implementing new campaigns and email tactics.• Implemented new campaign ideas and digital products to grow our email database and better connect with our core and major donors.

FIFA Mobile produced live gameplay updates multiple times a week to the global market. This meant ever-rotating deadlines, resources, and demands. As the development director on the team, I was point person to make sure no deadlines were missed, production, art and QA had signed off, and that each launch was as smooth as possible. I reported our successes and failures to the executive team, and found ways to reduce risk, and improve our quality and processes. • Managed the delivery of live game content for FIFA Mobile and FIFA Mobile China. Handled all live event production schedules, team resourcing (approx. 30 people) and managed daily releases in multiple time zones and languages.• Improved team health scores 20-25 points via better project communication/management. Team surveys noted greater clarity about deliverables.• Recommended and implemented a better live event delivery schedule to improve predictability, reduce overtime and improve morale — this change was still in effect up until 2023.• Convinced the live content team to move to JIRA for project management and time tracking. Prior to this, the team didn't track their tasks, hours, or deliverables in a transparent or visible way.• Decreased unnecessary overtime in art, QA, and game production with the introduction of project management approaches and schedules, and garnered the team buy-in necessary to achieve this.• Saw a 20-30 point increase in live event quality/success scores, supported heavily by improved project management processes.

Vancouver

• Created the first comprehensive project management process for the organization, leading to an immediate increase of nearly 75% in number of projects delivered per quarter. • Revamped the client onboarding process and ticketing system to deliver better service and to manage expectations, internally and externally. • Created a process to track project budgets and provided data to the sales team so it could more accurately price projects for better profitability. • Trained and grew the project management team to support the technical implementation team.• Implemented budget tracking and reporting to report project wins.• Increased the number of projects delivered per quarter by 100 per cent.• Worked with other department leads to improve organization-wide delivery of goods and services to meet corporate revenue growth goals.

Vancouver

Assigning teams, drafting proposals, managing projects, working closely with clients, stalking budgets and deliverables, tracking down the right vendors, cheering on our team and making sure we finished on time and on budget — there was no such thing as a slow day. I also worked with our leadership team to meet business objectives and improve profitability. Resources Manager is a title for someone who solves all kinds of problems and improves operational efficiencies. •• Improved project management processes to reach 25 per cent profit margins on 95 per cent of projects.•• Created new project management processes and useable project templates in Basecamp to improve scalability.•• Worked with our design and vendor team to create an award winning stationery package for Ratio Architecture Interior Design + Planning.• Lead the project management process for complex websites and branding projects.•• Revamped the accounting and invoicing processes to stabilize and improve revenue.•• Recommended and implemented improvements to staffing resources, business practices and objectives.••• Wrote all client statement of work documents, reviewing and writing NDAs, MSAs and vendor contracts.• Discovered talented contractors to improve our service offerings and project delivery. •• Created new service offerings to generate additional revenue streams.•• Organized pancake and Mexican food cook-offs.

Vancouver

I only spent a short time with the team at Switch United, but during that time we worked on some great video projects for The Ritz-Carlton Residences, Waikiki Beach. One was an animated holiday email and another was a lifestyle promo video in three languages to fulfill different market requirements. I reviewed voice over talent for the video and project managed other components of the project, including a website.• Executed promotional video and website for The Ritz-Carlton Residences, Waikiki Beachon time and budget while managing rapidly changing deadlines and expectations.• Implemented new processes for estimating projects, which led to improved profitability.• Wrote a Request for Proposal to win a visual identity, marketing and communicationsstrategy project worth $50,000 with an additional $100,000 in potential new work.• Wrote brochure and website copy for local and international real estate development companies. • Brainstormed with the creative team to come up with effective marketing campaign themes and execution strategies.

Vancouver

Invoke was going through a tremendous growth spurt. For a short time, my biggest job was interviewing candidates for every department and making recommendations for hires, growing the overall team by 20 per cent in a few months. In terms of other priorities, I managed the social media marketing team, mentored and trained new project managers and oversaw all project budgets. I was also a resource for the leadership team because I often parachuted into challenging situations to assist the New York based sales team with SOW delivery or to get a product back on track for a launch. • Assigned every project in the studio to the teams best equipped to deliver, wether it be an internal team of designers and developers, or an external vendor. Oversaw 20-30 projects at at time, involving about 25 people.• During a growth period hired approximately 8 people in four weeks. Handled all the initial resume vetting, interviews and reference checks. • Wrote new statements of work templates to ensure accuracy and clarity for the client and the team delivering the work.• Improved budget estimates to make projects profitable and reduce financial risk for the company.•• Product managed an enterprise level product with a team of three. Was brought in to improve the delivery of the product and get it back on track.•• Presented project profitability reports and recommendations to senior staff.•• Generated senior staff buy-in to implement revenue improvement strategies.•• Ensured resources and projects lined up with the company’s strategic direction. • Improved and wrote contracts for new hires. •• Enrolled company in co-op programs and provided support for SRED applications. • Mentored and trained new project managers. Provided mentoring and writing training to social media marketing team.

Vancouver

Busy and loud—Invoke was turning out digital projects at a fantastic rate. I often juggled up to 15 projects at a time, everything from social media marketing campaigns for clients like LA News Group, or online contesting apps for lifestyle brands. Originally hired to project manage the social media marketing because of my writing experience, I was soon the go-to person for Facebook based projects. There were only two project managers at the time, and we worked closely with the studio manager to keep all projects flowing smoothly and to stay on top of invoicing and budgets. • Directly managed a staff of four social media marketing professionals to deliver client and company focused campaigns or strategies. • Trained new project managers.• Managed up to 15 client projects (marketing, Facebook app development and web development) at a time, landing them on time and on budget. • Ensured client projects ranging from $10,000 to $130,000 were delivered on time and matched deliverables in statements of work.• Allocated staff resources to projects to balance workloads and ensure all needs were met.• Reorganized social marketing team workflow to increase blog output by 400 per cent and implemented a monthly newsletter schedule.• Partnered with an account manager to ensure client needs were met and that clients were well serviced.

Vancouver

As a fashion blogger on killahbeez.com, I wrote a weekly column that evolved into St. Valentine's Devotional. My responsibility was to dig out fashion must-haves from popular and new designers for women to salivate over. Fun and light, it was a great way to rationalize looking at footwear and ridiculously expensive clothing on the internet. • Researched fashion and culture trends to write and upload posts on a Wordpress back end. • Delivered weekly posts on deadline consistently.• Marketed posts to a specific audience to increase online traffic to website.• Used Search Engine Optimization tools to improve Google rankings and drive more people to the site.

Ladysmith

Editors of community newspapers aren’t like the ones you see on TV, comfortable yelling at people from behind a desk. We’re too busy - we plan the editorial calendar, ideate and assign stories, write a lot of stories ourselves, shoot photos, design the paper, lay it out and manage all the inter-departmental challenges. We’re also the first person who gets a call if someone didn’t like something in the paper that week. These challenges have enabled me to be decisive, handle extremely challenging situations and produce anything on a deadline.•• Wrote, edited, designed and produced a weekly newspaper for print. •• Handled crisis management, interviews, photography, editing, and writing to create an award winning newspaper. •• Managed multiple publication projects simultaneously.•• Increased unique visitor readership to the Chronicle’s website by five to 20 per cent per month by writing new content. •• Increased number weekly of Twitter followers to the paper’s Twitter account by posting relevant content and following others.•• Pre-planned and executed additional publications or magazines in advance to balance workloads and eliminate overtime.•• Improved inter-departmental communication by maintaining a project board with deadlines and product specifications.•• Organized, promoted and moderated two all candidates meetings with more than 100 attendees each.• Trained and mentored college and high school interns interested in pursuing journalism careers.

Parksville

Rookie reporters often get the worst and weirdest assignments. But you also learn to maximize your critical thinking skills and write a lot of content about a lot of different things. You also figure out how to quickly create cordial relationships with complete strangers to get the story. •• Researched article backgrounds, conducted interviews, shot photographs and wrote up to 20 articles per week for two editions. Also contributed to editorial planning sessions and newspaper layout.•• Developed positive relationships with sources in the community to ensure access to tips and story ideas.•• Disseminated complicated, bureaucratic language so it could be understood by readers with a grade six literacy level.•• Edited copy to reduce errors and adhere to CP publishing style.•• Won Black Press company writing awards for top articles within the organization.

Fraser Valley, Vancouver Island

Comox Valley RecordCampbell River MirrorSquamish ChiefLangley AdvanceLangley TimesAldergrove StarMaple Ridge NewsMaple Ridge Times

Writer'S Studio

Award Of Achievement, French Studies

French Beginner 2 Reading and Writing French Beginner 2 Reading and Writing French Intermediate French Intermediate Advanced

Continuing Studies, French Language, Level 1

Continuing Studies, Fiction Writing

Explored topics such as: beginnings, characterization, structure, pacing, types of prose, transitions, and endings.

Novel Writing

Class The Novel, Mapping it Out

Journalism, Journalism

Activities and Societies: Managing editor, Langara Journalism Review, 2004Classes Copy Editing Journalism Research Fundamentals.