Allison Jones Email and Phone Number

Common Future is a network of leaders (re)building an economy that includes everyone.Our work unites wealth-holders and wealth-builders across the U.S. and Canada to advance a more equitable economy. As a key intermediary reimagining our shared future alongside a network of local leaders, we are a platform for bold ideas, an aggregator of community capital, and a strategic advisor for leading national players.

In a time of great change and challenges, communications is about ushering in bold ideas and creating compelling tools that empower people to take action wherever they are. In this newly created position and department that I designed, my goal was to change the narrative and actions taken around racial equity in tech by leveraging storytelling, media, content, and campaigns. I relaunched a publication all about equity in tech, led an overhaul of our messaging and branding, and stewarded a campaign to introduce our bold new vision to the world.Further, as a senior leader in the organization reporting directly to the CEO I brought my ability to make meaning and synthesize complex information to executive projects such as strategic planning, budgeting, and team development. More specifically: I wrote and branded our strategic plan, synthesizing internal and external changes and crafting a new mission and vision statement; I co-led our goal setting process, implementing new approaches such as organizational priorities, functional teams and OKRs; and I developed an approach to department budgeting that leads with vision and impact and categorizes expenses/needs in a more holistic way.

Code2040 is a community of Black and Latinx technologists and their allies who are diversifying tech to create a more equitable, inclusive, and prosperous economy. Our goal is to ensure that by 2040---the beginning of the decade when the US will be majority people of color---Black and Latinx people are fully represented in and leading the innovation economy, and have the economic and social capital needed to thrive and build generational wealth.In a time when many people want to keep their heads down, my job as Director of Marketing and Communications is to inspire them to stand up. I do this by leveraging story-driven, data-rich content and campaigns to paint a vibrant, equitable future that can only come to fruition if we take collective responsibility towards creating it.As the first hire in this role at this fast-growing nonprofit startup, my work thus far has been largely foundational. I follow Ken Carbone's branding approach when it comes to my marketing strategy: Unify, Simplify, Amplify. -"Unify" is my biggest focus, as I have established the key messaging, new branding direction, and foundational assets required to have a unified voice and appearance. -"Simplify" has required me to focus on how I create the processes and structures necessary for us to execute. This includes a highly-successful internal resource center for teams to find marketing assets and guidelines. -"Amplify" is the fun stuff of marketing: social media (we doubled our reach in less than three months), content/editorial strategy (check out our student-driven publication), media features (did you read our features in Fast Company and Fortune?), and speaking opportunities (we've been on stage at the Commonwealth Club, GE Mind and Machines, and TechCrunch Sessions, just to name a few). And I'm just getting started.Since I'm new to the area and new to this side of tech I am always up for coffee and conversation. Want to chat or collaborate? Email me: allison@code2040.org.

From accidental techies to tech champions, NTEN: The Nonprofit Technology Network helps over 70,000 nonprofit professionals of all stripes use technology to create change.During my time as Marketing and Publications Director, the name of the game was, "process." As our community and organization grew, I developed, refined, and managed marketing processes to ensure we produced great content and campaigns. I had my hands in the world of marketing, from a mobile app and social media to a program guide and reports. Highlights include:*Strengthened thought leadership and visibility with one-of-a-kind reports and case studies: Collaborating with innovators like Microsoft and Care 2, I managed the production of three industry-leading reports and one case study on tech tools and trends in the nonprofit sector. (Fast fact: Did you know that last year, nonprofits raised $44 for every 1,000 emails they sent?!)*Increased reach and engagement with an updated social and editorial strategy: I introduced new tools, selected topics, clarified key metrics, established a process for reviewing progress, and set up a calendar to ensure we were consistent in what we shared and how we shared. (Soap box: Consistency is underrated. We saw a 400% increase in Facebook reach just by keeping a targeted schedule.)*Developed marketing collateral on-time, on-brand, and on-budget for signature technology conference: Program guide, mobile app, Facebook ads, social media badges, swag, email campaigns...you name it, I developed it for the Nonprofit Technology Conference, the only conference that brings together over 2,000 professionals from across the country to talk about how tech can be used for social change.

Idealist connects idealists---people who want to do good---to opportunities for action. As the founding editor of Idealist Careers, the Idealist platform for purpose-driven professionals who want careers in the social impact sector, I helped people make changing the world their full-time gig while helping Idealist strengthen its brand as THE place for social impact careers. Highlights include:*Growing and engaging our community through a smart and dynamic editorial and content strategy: Idealist Careers receives 240,000 unique visitors each month and has over 17,000 email subscribers; has launched three email based classes with nearly 2,000 participants and a revenue-generating video-based class; and has secured interviews with Peter Buffett, Robert Egger, Susan Cain, Adam Grant, and other thought leaders.*Increasing visibility by generating press and managing relationships with media: Through thoughtful outreach and compelling content, Idealist Careers has been featured in the Huffington Post, Wall Street Journal, Lifehacker, and Media Bistro and has content partnerships with Fast Company, Levo League, and Business Insider. Idealist Careers was also listed as a Twitter feed to follow for career advice by Mashable.*Managing a growing team of staff and volunteers: Idealist Careers has five volunteer contributors, five staff members who help produce content--including a video producer and graphic designer, and a full-time associate, whom I hired.

Explore Schools provides students in underserved communities the high-quality education they deserve by through a network of four charter schools in Brooklyn. As External Affairs Manager--a newly created position at the time--I had the enormous privilege of developing and implementing fundraising and communications strategies, and overseeing brand development for this fast-growing charter school management nonprofit, serving over 1,500 students and 100 staff. Highlights include:*Oversaw key branding and communications initiatives including: a new tagline, recruitment marketing collateral and guidelines, updated website, social media, first annual report, and first email newsletter which enjoyed a 40% open rate.*Established and maintained relationships with a dynamic community of stakeholders: Including funders, public officials, teachers, press, and parents for all branding and fundraising initiatives.*Managed expansion process: Secured legal authorization for three charter schools and subsequent funding totaling over $1 million.

Created and managed fundraising and marketing strategies at an inner-city Catholic school. Increased student enrollment by 5% in one year through new marketing initiatives. Secured more than $10,000 in funding for classroom enhancements and $23,000 for school support in one year by increasing community and donor engagement.

In 2006 I was invited by a Peabody-Award winning journalist to co-lead a journalism program in Cape Town, South Africa. Program encouraged disadvantaged youths to interview adults about apartheid for radio broadcasting. I developed curriculum, led workshops, edited interviews, and managed program finances.