A seasoned digital media professional with 14+ years digital media experience that encompasses all digital channels, including search, display, native, online video, paid social, audio, and OTT. I fully embrace an audience-first 360˚ approach to digital media planning and execution, leveraging all channels to enhance performance and ROI for clients to achieve their business outcomes.Significant experience in managing large digital media budgets with a focus on ROI and ROAS. Strong experience and capability in building teams, processes, and operations, as well as researching and implementing emerging and innovative tactics and targeting methods. I act as a strategic partner, providing insight and guidance (and often, counterpoint) to end clients and agency partners to help navigate the ever-shifting digital landscape.