Benjamin Allred Email & Phone Number

Hyrum, Ut, Us

Leverage quantitative and qualitative research knowledge to develop and execute research studies whose outcomes inform enterprise level B2B and B2C marketing strategies and campaigns. Manage end-to-end research process from discovery and research design to data collection, analysis and visualization to create a compelling story and generate actionable insights.Act on research and insights development plans by collecting and analyzing data collected through a range of methodologies: desk research, survey development, moderating focus groups, and conducting in-depth interviews.Developed and conducted team training on survey design. Led effort to identify and onboard a new survey research platform.

Hyrum, Utah, United States

Led primary research responses to RFPs and new business pitches, including methodology (primarily quantitative), pricing and proposal development, with an eye toward innovative approaches, integrating behavioral data sets, and repeatability. Trained and managed research analysts, research managers and research directors in research design and execution responsibilities. Acted as part of the Innovation Primary Research leadership team to determine strategy and to ensure organization structure, goals, staffing, training and capabilities met external and internal client needs.Led successful initiatives to grow team knowledge of advanced analytic approaches, to grow brand research capabilities, to identify training needs, to improve team engagement, to improve data quality, to improve inter team communication, and to improve the pricing process.• Developed a single, consistent brand tracking solution to offer clients with accompanying sales collateral, which resulted in multiple sales for this work. Investigated research into brand tracking; reviewed what the company had done, what competition was doing, improved capabilities and developed a single, consistent solution.• Improved quality of research deliverables and the professional development of junior researchers. Collaborated with other members of leadership team to identify skill gaps in new analysts, developed and delivered/co-delivered training on weighting, data quality/integrity, and analysis and report development.• Clearly defined metrics and qualities required for performance evaluations, improving consistency and clarity for managers and team members. Worked with one team leadership to define metrics, and another team member to define the different levels of performance within the metrics.• Exceeded client’s expectations leading to a commitment to future work. In an extremely reduced timeline, organized and managed each research phase, worked with all stakeholders to ensure their inputs were timely.

Chicago, Illinois, United States

Managed end-to-end research solutions including quantitative and qualitative modalities, online and offline data collection approaches, domestic and international scope, B2C and B2B targets, and a variety of industry categories.• As first time people manager, successfully integrated and trained a new research team including internal transfers, new hires, and offshore support, and built them into a team overseeing several million dollars of research annually. Consistently received the highest engagement scores of any team within the Primary Research organization.

New York, New York, United States

Executed a multi-country landscape study of mobile consumers to better understand how consumers use smartphones and tablets, and to gauge differences between Android and iOS device use.• Developed process improvements for an ongoing brand tracker study that reduced data processing time by 80% and facilitated the transfer of project components to junior analysts, thus freeing up time for other studies • Mentored newer analysts within the organization, acting as a source of expertise on a variety of topics, including sample design, weighting, programming, etc.

New York, New York

New York, New York

Greater New York City Area

Greater New York City Area

Provo, Utah, United States

Taught an undergraduate course in research methods to advertising communications students. Course material focused primarily on primary research, including understanding clients’ decision problem(s), determining whether the problem is exploratory or strategic, formulating research problems, identifying research approaches, sample design, survey instrument design, data collection process, analysis and reporting.

Master Of Business Administration - Mba, Marketing, Management, Gpa 4.0

Activities and Societies: Alpha Mu Alpha, Beta Gamma Sigma, Phi Kappa Phi, Alpha Sigma Nu

Bachelor Of Arts - Ba, Advertising Communications, Gpa 3.87

Activities and Societies: BYU Advanced Advertising Lab, Ad ClubMinor in English