‣ Managed all digital marketing operations and execution of campaigns on all channels (website, email, social, paid). Responsible for monthly reporting of KPIs to executive leadership.‣ Implemented website lead generation, taking it from zero leads to averaging 480+ monthly leads.‣ Led marketing, creative, and engineering teams on corporate rebrand of website including UX and SEO optimization and improvement of lead generation via online chat.‣ Optimized email marketing best practices for over 350 email campaigns improving open rates by 200%.‣ Managed research analysis and design teams to create strategic reporting portfolio for key client, resulting in renewal of multimillion dollar contract.‣ Led video team to create new content for YouTube channel increasing total content by 4x resulting in an increase of 500+ subscribers in 10 months.‣ Project manager for video production of over 230 videos in new literacy product.

‣ Direct all onboarding and training of newly hired customer success managers. Providing ongoing mentoring to team members. ‣ Create and maintain both customer-facing and internal training/marketing collateral; documentation and online material.‣ Develop content and content management processes for internal and external customers. ‣ Manage internal Learning Management System (LMS)‣ Thought leader for Professional Services and Customer Success departments finding innovative ways to drive employee and customer success.

‣ Oversaw successful state-wide implementation of literacy products‣ Responsible for gathering and reporting key compliance data to USOE Administrators and State Legislature‣ Delivered paid training for customers‣ Provided mentoring to new employees

‣ Implement program into educational institutions ‣ Deliver paid training to customers‣ Consult with faculty and staff on software administration, implementation, and usage goals‣ Hardware and software installation and configuration‣ Troubleshoot and resolve all issues with software and systems‣ Key influencer of repeat sales and lead generation‣ Principal consultant for international technical considerations (Costa Rica, Chile, Vietnam)

‣ Provided technical support, hardware and software installation/configuration services‣ Entrusted with implementing key hardware installations in Costa Rica and Chile‣ Managed all customer hardware RMA and inventory‣ Collaborated with Product Management to deliver customer feedback and enhancement requests

Project Management ‣ Initiated and organized implementation of project management database ‣ Created procedural reference aids and knowledge base articles‣ Acknowledged for superior customer service by faculty and dean of college‣ Implemented technology on research, teaching, and publication projects for BYU faculty ‣Aided BYU faculty in teaching, research, and publication projects

‣ Managed business intelligence data including sales pipeline reports, accounts receivable, inventory control, and business plan proformas‣ Developed company manual for franchisor account managers‣ Published company newsletter to Franchisor clients‣ Lead qualification for executive sales teamIT Manager‣ Trained employees on company computer systems‣ Resolved IT problems and entrusted with DB backup ‣ Provided general assistance to internal and outsourced IT departments including preparation of launch of new server and database management system