Allyce Rusnak Email & Phone Number

Cleveland, Oh, Us

Cleveland, Oh, Us

-Conducted A/B/C user tests via Usertesting.com and PowerBi for email marketing. Analyzed data with Miro and Figma, leading to the creation of a new email repository and four optimized email designs, increasing conversion rates- Led two-part user research on lead gen sites and Day 0 emails for Affiliate Marketing stakeholders. Presented findings to CEO, resulting in a new user journey map, a redesigned affiliate landing page (Q1 2025), and targeted email designs-Led moderated user research for the Paid Search team, improving Google Ads and paid link/webpage user experiences. Design implementation set for Q2 2025.- Conducted user interviews on pet insurance selection for the Customer Experience team, delivering insights on the user journey, new personas, and acquisition opportunities. -Conducted competitive analysis on the Wellness Rewards program, highlighting usability issues and customer value. Presented solutions to improve wording and site placement.-Designed marketing emails for Remarketing, Abandon Cart, Day 0, and Lead Gen campaigns, as well as ads for a Cleveland Browns partnership. Ads on NextDoor increased click-through rates by 25%.-Worked with our Veterinary Partner stakeholder to create designs such as brochures, flyers, pens, counter pads and various other print materials to boost our relationship with veterinary partners. Designed a webpage for veterinary offices to order more print materials. -Designed social media content for Instagram, Facebook, and LinkedIn, boosting sales for Affinity Partners (Geico, Allstate, Amica).-Designed internal company materials such as Christmas Cards, coffee mugs and T-Shirts for remote workers and various other events.

Kent, Ohio, Us

- Second Year Graduate Student at Kent State University studying UX Design and Research. Designed a fictional reminder mobile application by creating a survey, conducting four user interviews, compiling their answers into data which I used to create 2 sets of low fidelity wireframes, which I then turned into high fidelity digital mockups. - Ran an accessibility audit on Clarins.com to determine how user accessible the website is to people with low visibility, keyboard only mobility. Compiled a list of error based off of WCAG 2.1 and created a presentation on how to fix certain aspects of the website-Created a fully functioning prototype of my own mobile application called Toe Beans™ which lets pet owners browse boarding facilities and book in their local area. Created a wireframe prototype in Figma, then created a fully interactive high fidelity prototype complete with documentation.

San Francisco, Ca, Us

Served as a Subject Matter Expert interviewer for roles in the UX Design Field

I work as a brand ambassador for many different agencies and brands with a combined total of over 7+ years experience working in store and at trade eventsBeverage Marketing Group: Jan 2023 - Current I work with many different Liquor brands and provide sampling in different stores such as Giant Eagle, Dave’s Market, Marc’s and Discount Drug Mart while gathering customer feedback on products and selling the productsBeauty Barrage: Jan 2023 - May 2024 I represent different brands, going into stores and educating managers and training associates to drive sales. Organize in-store events for beauty brands such as Bubble, Kerastase, Erno Lazso, LYS, Olaplex, and NYX.PUSH Agency: Sept 2017 - Current I work at various events as a brand ambassador, promoting the products while gathering consumer data for products and services Marketing Field Lead - Brightspeed Internet - May 2024 - Current Seamoss Beverages: Sept 2023 - Oct 2023 Cleveland Wine Festival: July 2023 NightFoods Ice Cream: Feb 2022 - April 2022 Toby Foods - March 2020 QFC - San Juan Hard Seltzer - Feb 2020 WeWorks - Glenmorangie Whiskey - June-Aug 2019 BevMo - Champagne Tasting -July 2019 Amazon and Baby’s First Steps - National Tour - June 2019 Seattle SeaHawks Season - OFO Bikeshare - Sept - Nov 2017 SF Scavenger Hunt - OFO Bikeshare - Sept 2017 PAX West - Aorus Gaming - Sept 2017ATN Event Staffing: Dec 2022 - Feb 2024 Worked at several high profile comedy acts partnering with Yonder to secure cellphones to ensure no unauthorized recordings.

Akron, Ohio, Us

Used my designed skill to help women and children experiencing homelessness by highlighting workshops for skill building to help the residents gain stable employmentDesigned and printed the shelter’s Annual Report which is given to potential donors highlighting how many residents gain permanent housing, employment workshops and donation breakdowns. Report highlights the shelters accomplishments and is sent to potential donors and previous to boost donations.Designed social media posts for Instagram, Linkedin and Facebook asking for shelter volunteers, announcing events the shelter hosts, donation drives and holidays to engage interest.

- Designing Web Pages, Social Media Posts and creating templates for Word Press

I take care of over 50+ cats a day. I am responsible for food distribution, kennel cleaning and disinfecting to King County’s health standards as well as handling medication distribution such as giving insulin shots, IV Fluids and pills

- At the Whole Cat and Kaboodle I provide therapeutic grooming for severely matted and pelted cats. I can perform the 3 main hair cuts for cats, Classic Lion, Velvet Lion and Teddy Bear. I am also very apt at handling more fractious cats.- In addition I also handle the day to day care of our cats. I am able to provide simple medical assistance such as, giving fluids through an IV, treating diabetic cats with insulin, and administering medication as needed. I upgraded our boarding system to better organize our where are cats stay, what foods they are eating and to better track any behavioral or medical issues - We also provide high end, limited ingredient Dog and Cat food, which I am a consultant on. Limited ingredient food provides the best nutrition available and can help alleviate symptoms such as, UTI, Hairballs, Behavioral issues, etc. without costly vet bills or medication.

Sugar Land, Texas, Us

Objective: Create the therapist to therapist referral page while keeping functionality simple for less tech savvy professionals and HIPPA compliance.- Created 3 interations of Wireframes based on research from psychologists. Then one Low Fidelity Mock Up based off of chosen wireframe.Outcome: Made the referral page more conscious without a barge of information, keeping the design simpler for less tech-savvy professionals.

Falls Church, Va, Us

Led a team of four graphic designers to come up with a new logo and branding guide for T2’s Usability Lab. The goal was to design a logo in color and black and white and for use on all Marketing Materials. The design was completed and approved two weeks later.Maintained a print magazine called the T2 Application Guide which provides an overview of how to use our mobile applications and websites. The Application Guide would be distributed across the Defense Health Agency (DHA) network annually.Lead Audio Production artist on the T2 podcast team. I record, edit and render podcast episodes for Next Generation Behavioral Health, Military Meditation network, and A Better Night’s Rest. Created and Designed a new mobile application called “I’m Here” as part of a UX research exercise and design challenge to make my own mental health application. The goal of the application is to combat the loneliness and isolation that comes with having a mental illness. Lead the production of the design document and research for similar mental health applications. Conducted an affinity diagram off of user comments and data from similar applications. From the affinity diagram I created two distinct personas and produced a paper prototype using POP Prototype. Conducted user interviews, A/B testing of websites, podcasts, and mobile design elements. Complied data into a report showing the outcome to help improve our products.

Pullman/Spokane/Tri-Cities/Vancouver/Everett/Global, Washington, Us

As chairman of the student involvement committee, I have lead and implemented several events to promote student engagement for WSU Global Campus, including hashtag promotions and organizing the spring graduation events on the WSU Pullman Campus and Seattle graduation events.Lead the involvement committee meetings to brainstorm ideas to produce more events for global campus studentsOrganized the hashtag promotion of #DearGlobalCampus and #MyGlobalClassroom. #DearGlobalCampus is a way for students to give feedback, using Facebook and Twitter, about there global campus experience. #MyGlobalClassroom is a promotion for students attending WSU outside of Washington state that cannot attend local events. Students upload pictures of their desk, local landmarks or city as a way to show where global students are from.

Worked with Psychologists and programmers to develop a Unity application called, Virtual Training Coach that specializes in developing healthy lifestyle habits for service members, for the military’s Healthy Based Intuitive programDeveloped and implemented a new file structure to re-organize all the 3D and graphic artists’ projects into one unified file structure, to better access assets between projects and have version control over files.Designed and developed various 3D Environments, Characters and props using Maya and ZBrush from the concept stage to integration into UnityWorked in Unity to develop levels, which included lighting scenes, asset placement, importing animations and developing a few particle systems. Introduced a new texturing and normal map program called nDo2 to speed up our process and create more robust normal, AO, Specular and Diffuse maps.

San Francisco, California, Us

Lead User Focus Groups to compare mobile applications and understand what users experienced. Wrote user surveys and conducted them at the end of the focus groups to gain better insight on how users interact with our mobile applications. Complied the results of focus groups into datasets and reports to present to team members to further application development. Gave presentations to team members about my assessment of user data, as well as, helped team members develop plans to improve their products and set development on a scheduleDesigned wireframes for mobile applications based on survey results and application needs

Fairport, Ny, Us

Designed 3D E-Learning Courses for Pro-Mech Learning Systems and Xerox creating and cataloging 3D Assets. Put together instructional designs to progress through courses. Also tested for course accuracy and authenticity. Lead Technical Artist for developing and creating a process to add stereoscopic 3D to enhance product demonstrations. Developed water simulations using Maya's Fluid Simulator.Storyboarded motion graphic presentations and product demos for Johnson & Johnson Ortho clinical diagnostics, Kodak Cameras, Nalgene, Pro-MECH learning Systems and various other clients.Made iPhone applications designing for interaction flow and usability; Designed the graphics and layout.Designed web pages and edited videos for Next Step Academy. Also created icons and designed lessons to be more interactive.Created Business Cards, Fliers, CD Labels and various other print media for Pro-MECH Learning Systems. Designed logos and created branding guides for local small businesses.Met and maintained relationships with clients to ensure effectiveness of brand and delivered products.

Developed a system to import 3D assets and animations into their own proprietary augmented reality game engine.Created detailed animal models and habitats for the San Diego Zoo.Troubleshooting exporting methods for animation and rigged animals from both Maya and 3D Studio Max. Writing up documentation on how to import asset into their engine.

Orlando, Fl, Us

Developed 3D assets from CAD Data for their virtual maintenance training simulator for the F-35, CTOL and STOVL, planes.Designed icons to represent plane parts for use in the game engineTested the simulator for functionality, making sure correct tools, connectors and parts are selected, removed and replaced.Logged and completed cases and managed assets using DiSTI data management software and Tortoise SVN Wrote detailed bug reports on missing assets, inaccurate CAD drawings and design flaws

Gainesville, Fl, Us

Was responsible for 3D asset design and level integration. Level integration included terrain editing, grass and tree placement, outdoor lighting and asset placement. Worked with their integrated XML system to design Visual FX, import animations, and skin LODSCreated UI elements such as icons, backgrounds, and web bannersDesigned sprite sheets to use for Visual Effects in game.Analyzed gameplay mechanics and content to ensure balanced and fair gameplay

Master Of Arts - Ma, Ux Design & Research

Biology/Biological Sciences, General

Certificate Of Completion, Visual Design

Associate Of Arts And Sciences - Aas, Psychology

Bachelor Of Science - Bs, Computer Animation

College/University Preparatory And Advanced High School/Secondary Diploma Program