Cheyenne Perry Email & Phone Number

Atlanta, Ga, Us

New York, Us

Due to budgetary constraints, I was laid off from my position at Freethink on 06/28/2023, and am currently seeking a full-time position.

New York, Us

• Develop paid social strategies for multiple partners that support their overall businessgoals and drive against performance guarantees.• Create and manage paid social campaigns for multiple partners on YouTube, Facebook,Instagram, LinkedIn, Twitter, and other platforms.• Work closely with the Director of Growth to develop and execute paid strategies tosupport internal company goals and objectives.• Provide expert advice on campaign performance and optimization, providing insights intothe best strategies and tactics.• Create and present custom reports to partners with analysis of paid performance, alongwith strategic recommendations for future campaigns.• Monitor ongoing performance to identify areas of opportunity• Assist in new business efforts/sales pitches as needed.• Present strategy and performance recommendations to the broader team and effectivelycommunicate campaign results.• Demonstrate depth of knowledge in how media metrics support the businesses goals andobjectives.

Los Angeles, California, Us

- Executed the strategy and execution of omnichannel marketing campaigns- Crafted user-centric and intuitive UX copy and SEO strategies - Directed the agency’s operations strategy through project and team management by managing all external and client-facing communications; managing the CEO’s calendar; and ensuring all aspects of projects were within scope and on time- Defined and executed brand and marketing strategies for agency clients in a variety of industries - Informed the agency’s digital marketing and brand content strategy

Los Angeles, California, Us

• Implemented UX best-practices to map out website content and create effective, compelling, SEO-first web copy.• Ghost wrote blogs, email marketing newsletters, and client facing communications for various business owners across multiple industries, including financial planning, business management, lifestyle brands, and tech-companies. • Increased open rates on email newsletters to existing mailing list by more than 500% in under two months.• Audit + elevate content on client websites, email newsletters, and blogs.• Provide brand + marketing strategy for clients to increase their desired KPIs, including sales, engagement, and revenue.

During this time, I pursued full-time content creation under an LLC. I grew my own social following across TikTok, YouTube, and Instagram organically to over 30K highly-engaged followers. I also created viral content, with some videos garnering millions of views organically.Ultimately, I found the entrepreneur route was not for me at that period in my life, and decided to re-enter the workforce in June 2022.

•Organically built a community of over 30K engaged followers across my own social media platforms,including TikTok, YouTube, and a podcast.

New York, Us

•Received an in-seat promotion to Specialist after demonstrating flexibility and growth within my role as coordinator•Act as the client-facing point of contact and project manger, which consists of collecting assets and facilitating the creation of custom ad units, linear spots, turnkey elements, and video programming for high-touch sponsored linear and digital elements on HGTV, as well as DIY/Magnolia, ID, and TLC.•Oversee custom video and photo shoots for key accounts•Act as a liaison between priority clients and various other internal teams, while providing best in class client services. •Manage cross-platform integration on high-touch sponsored elements from start to finish, once sold.

New York, Us

•Travel to and scout homes for HGTV Dream Home, Urban Oasis, and Smart Home•Act as the client-facing digital project manger, collecting assets and creating custom ad units for all sponsored digital elements associated with the home giveaways•Oversee custom video and photo shoots for digital promotions•Manage cross-platform integration on high-touch sponsored elements•Hire and manage the departmental intern

•Manage upwards of 200 rolling projects at any given time•Execute the production and activation of all advertiser-integrated social media elements for more than 14 social media accounts, some of which boast millions of fans and followers•Created, implemented, and currently manage an expansive social media calendar for sponsored campaigns•Write copy for social-forward content; such as infographics, social post copy, and digital ad units•Act as a liaison between sales teams, clients, marketing teams, and social media teams to ensure projects remain on-task and aligned for their launch dates•Schedule posts directly to social media accounts for HGTV, DIY Network, Travel Channel, Great American Country, and more•Oversaw and helped streamline the creation of Advertiser-Partner accounts for renowned brands such as Food Network, HGTV, and Travel Channel•Update clients with reporting on live campaigns and manage expectations for results

Lagrange, Georgia, Us

•Wrote keyword-focused content for clients’ and Smarter Searches’ websites, as well as accompanying meta tags, image tags and meta descriptions•Created and managed monthly Facebook advertising campaigns for multiple clients•Conducted situational and competitor analyses for current and prospective clients - considering branding, audience, digital presence, keyword rankings, and more•Brainstormed and curated creative, relevant content for both the Smarter Searches’ blog and client blogs•Communicated with vendors, clients, and act as an administrative assistant for company CEO, as well as completing daily operational tasks •Implemented a CRM to track lead conversions and streamline the communications process, as well as a team calendar for increased flow of communications

Us

I graduated Cum Laude from the University of Tennessee, Knoxville on May 8, 2015 with a B.S. in Communications and a focus in Public Relations.

•Brainstorm and pitch creative and effective ideas for upcoming non-linear playlists•Write show descriptions and titles that are captivating to a variety of Scripps audiences•Ensure non-linear assets are available for current usage through use of SNidbit and PSA search engines•Search for web tosses on non-linear assets•Extract and summarize genre-based data for a variety of shows within the brands

Philadelpia, Pa, Us

•Provided a high level of customer service and company knowledge•Multi-tasked to achieve the completion of responsibilities ahead of schedule•Cleaned, organized, and took inventory of merchandise•Ensured that customers were taken care of and are always assisted when needed

Knoxville, Tn, Us

•Completed research for a wide range of clients, based on the needs surrounding current projects•Performed competitor analyses and social media audits, along with industry research •Managed the front desk by answering and directing phone calls, escorting clients to conference rooms and providing customer service to guests

•Evaluated the current social media presence of the University•Monitored relevant trends and media platforms that could be used to engage online communities •Maintained content on all social media platforms and created a fluid social media scheduling system•Increased the University's social media presence overall; I increased engagement on social media by 3.8%, increased social media click through ratings by 2,800%, increased impressions on Twitter by 1,906.8%, and consistently saw 0 "unlikes" within a month of the social media strategy's implementation.

•Exhibited the strong customer service skills required to interact with clients in any setting; including taking reservations, dealing with conflict by providing excellent customer service, and providing information about a variety of event planning options •Brainstormed new, creative, and effective ideas for new and upcoming promotions and events•Displayed strong writing skills in blog posts and press releases•Made efficient use of time in order to complete a variety of tasks in a short time frame

Bachelor'S, Communications

Bachelor Of Science - Bs, Communication And Media Studies

Bachelor Of Science (B.S.), Public Relations/Image Management

Bachelor Of Science, Public Relations