• An umbrella company I established for a multitude of personal endeavors (see below)• @allymariebrown content creation on YouTube + Instagram • Professional videography + photography for brands • Lucid Lavender Co. - unique holistic, handmade products. In the midst of a rebrand launching 2024!

• Lead the marketing department, oversee Marketing Associate and graphic designers• Deploy all marketing campaigns (paid, owned, earned)—own implementation from ideation to execution• Create content, control Hootsuite automation, manage reputation/respond to inquiries/comments on social platforms• Produce engaging content/copy for our website and blog • Build and maintain relationships and partner with key industry players, agencies and vendors• Prepare and monitor marketing budget on a quarterly and annual basis to allocate funds• Conduct monthly analytical reports of marketing efforts to determine successes or weaknesses for future actions• Coordinate photoshoots for product line for website use, catalogs, socials, promotional pieces• Utilize Photoshop and Canva for marketing material and web graphics• Run CRM loyalty program and SMS messaging in line with our promotions, launches, and store happenings to ensure proper messaging is delivered to consumers.• Lead all email and SMS campaign messaging from copy to design elements (graphics, GIFS, video, etc.)• Analyze consumer behavior and segments to optimize email and text advertising campaigns accordingly• Work with press company to effectively craft pitches and coordinate interviews or necessary copywriting• Implement SEO tactics with SEO team to drive traffic • Collaborate with the wholesale team to launch new products across Massachusetts• Develop and provide marketing materials to dispensaries who carry The Pass products• Design promotional in-store handouts for consumers • Supervise menu design (physical and digital)• Train customer-facing staff on brand messaging to solidify a coherent brand voice• Spearhead anti-youth cannabis consumption campaign• Oversee and approve all marketing material

• Managed and optimized store website design through MBS and HTML• Grew Instagram following by 102%, Facebook by 49%, Twitter 73%• Increased MailChimp subscriber base by 102% • Creative director of email campaigns, website, and store advertising• Enabled interconnected shopping features via Instagram and Facebook Catalogs

• Modernized all sales team PowerPoint pitch decks• Generated blogs and e-newsletters to position the company as a thought leader • Redesigned new company website on WordPress with SEO tactics• Developed advertisement proposals for client campaign fulfillment

• Handle all social media networking platforms and campaigns• Increased company Instagram following by 38%• Designed multipurpose website video content to bolster the desired brand perception• Oversaw local events to grow brand awareness, resulting in the largest retailer purchase to date

• Spearheaded coordination of brand showcasing events• Initiated excel spreadsheets to organize potential future venues

• Oversaw high-volume check-ins of students with accuracy and efficiency• Produced precise paper logs of residents and guests • Collaborated with police cadets and other monitors to ensure residential security

• Operated POS system for all customer transactions• Developed interpersonal skills; awarded for customer service expertise

• Developed a strong sales strategy to entice homeowners to purchase services• Responsible for face-to-face cold call selling; acquired $85,000 in revenue