Sommelier, wine professional, trainer, educator, and beverage list consultant. Experienced Hospitality, Financial, Business, Beverage, Events and Marketing Manager. Passionate about the food and beverage industry, wine education, positive guest experiences, hospitality, and everything to do with wine, beer, sake, and spirits!Formal wine and spirits education from Wine & Spirit Education Trust (WSET) and The Court of Master Sommeliers (CMS). •WSET Diploma Student - Year 2 (currently studying)•WSET 3 with Merit•Court of Master Sommeliers Intro Certification •Wines of Germany Certification•Chilean Wine Ambassador•California Wine Institute Intermediate Certification•California Wine Institute Advanced Certification (currently studying)•Bachelor of Fine Arts (B.F.A.) from OCAD University
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Hospitality Business Manager & Location ControllerRh Jun 2017 - Nov 2020Toronto, Canada AreaHospitality Business Manager & Location Controller, on-site Sommelier and wine education program curator and wine list consultant.• Location wine educator, creating and hosting weekly wine seminars leading staff in in-depth wine training, including tasting, vinification, growing environment, region, vintage, producer, food pairing and proper wine service• Host daily wine tasting in pre-shifts• Write and evaluate monthly wine tests for the staff• Create monthly training calendar for daily food and wine pairings for staff education with Head Chef• Wine list consultant• Invoicing and vendor reconciliation• Create and maintain inventories• Payroll and daily payment reconciliation• Sale targets and forecasts, monthly P&L analysis• Microsoft Office; advanced knowledge of Excel, Oracle, ADP, Salido POS- Ensure successful guest experiences- Teach and embody company’s core values -
Wine Sales And Marketing ManagerVino Allegro Organic Wine Imports Aug 2016 - Jun 2017Toronto, Ontario, Canada• On-site sales calls on existing and perspective retail accounts• Invoice sales and process payments with customers, LCBO, and wineries• Inventory management• Annual financial and marketing plan; strategic and targeted monthly sales plans and promotions• Social media management• Event planning, wine tastings• Work directly with international wineries to procure samples• Website and company rebrand: sitemap, SEO• Interview, hire, train and manage interns, and sales staff• Made crucial business contacts attending Millesime Bio 2017 and VinItaly 2017
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Sales And Marketing RepresentativeSotheby'S International Realty Canada May 2015 - Apr 2016 -
Sales RepresentativeRoyal Lepage Feb 2013 - Jan 2015Toronto, Ontario, CanadaAwards:“Top 3 Under 3” Sales Award“Chairman’s Club Award” (Top 1% in Canada) -
Marketing Account ManagerTrajectory Sales Enablement Inc. Jan 2012 - Sep 2012Toronto, Ontario, Canada• Project Manager: ensured that projects were delivered on time and on budget• Data analysis and reporting - Prepare weekly and bi-weekly sales reports for clients, included in-depth analysis, data reporting, suggestions for improvement and new marketing plan strategies• Inside sales marketing: draft proposals, perform sales audits• QA Testing on mobile/web/app, proofreading, copywriting, editing• Design new marketing strategies• Research and develop programs to create “Brand Ambassadors”• Logistics for ordering and distributing marketing material, prizes, and client products
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Server/BartenderHoney’S Beestro May 2011 - Sep 2011Toronto, Ontario, CanadaBartender and Server in family style bar and grill with a large patio and loyal local clientele.
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Client Services Coordinator - Event Planning, Marketing And Corporate GovernanceT*O Corporate Services Sep 2009 - Sep 2011Toronto, Ontario, CanadaCorporate governance and event planning. Sponsor and Speaker liaison for large conferences and events. Venue, Food and Beverage selection including wines and cocktails for large scale and international conferences. Database management. Intern management. Worked all events in-person and on-site, including travelling and evening and weekend events. critical path writing, budget tracking, RFP/RFQ writing.
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Server/BartenderStoney'S Bar And Grill Sep 2007 - Sep 2008Toronto, Ontario, CanadaServer and bartender in a neighbourhood bar and grill with a menu curated by a Toronto celebrity chef. -
Server/BartenderSmokey Joe’S Café Jul 2001 - Aug 2006Toronto, Ontario, CanadaServer and bartender in a fast-paced incredibly busy restaurant. In charge of all new hire training of servers and bartenders. Helped with inventory management and supply ordering.
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BaristaTimothy’S World Café Sep 2002 - Jun 2003Toronto, Ontario, CanadaPart-time barista in a fast-paced busy environment in downtown Yorkville serving a discerning clientele with professionalism, courtesy, knowledge, and grace.
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Server/BartenderBlack Sheep Pub Toronto May 2001 - Sep 2001Toronto, Ontario, CanadaFull time server and bartender in charge of an entire restaurant and bar daily, with a seating capacity of 100.
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Retail Sales AssociateMexx May 1999 - Oct 1999Toronto, Ontario, CanadaRetail sales associate in a fast based busy store. -
Retail Sales AssociateLe Château Apr 1998 - Oct 1998Toronto, Ontario, CanadaRetail sales associate in a fast based busy store.
Ally Hasanen Education Details
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Ocad UniversityFine Arts: Drawing And Painting -
Diploma -
Graphic Design -
Wines Of Chile -
The Court Of Master SommeliersIntroductory Course -
Capstone California Wine CertificationLevel 2 Certification -
Wines Of GermanyCertified -
Capstone California Wine Certification*Currently Taking
Frequently Asked Questions about Ally Hasanen
What is Ally Hasanen's role at the current company?
Ally Hasanen's current role is Sommelier, Marketing & Business Manager.
What schools did Ally Hasanen attend?
Ally Hasanen attended Ocad University, Wine & Spirit Education Trust, George Brown College, Wines Of Chile, The Court Of Master Sommeliers, Capstone California Wine Certification, Wines Of Germany, Capstone California Wine Certification.
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