Ally Mcdermid Email & Phone Number

Perth, Wa, Au

Perth, Wa, Au

Perth, Western Australia, Australia

Perth, Western Australia, Australia

Completed Step-In Leadership Program and Australian Institute of Management.Strategy Projects Delivered:- Distribution Strategy- Customer Targeting Strategy- Customer Lifetime Value Modelling

Perth, Western Australia, Australia

I am a driven and results-oriented professional with a passion for delivering exceptional consulting services to my clients. As the founder and principal consultant of Step-Up Analytics Australia, I bring 10 years of experience in Analytics and Optimisation in the fields of Digital Analytics, Customer Intelligence, Customer Strategy and Customer Insights. In my role, I leverage my expertise to provide strategic guidance and solutions to small to medium size organisation. I… Show more I am a driven and results-oriented professional with a passion for delivering exceptional consulting services to my clients. As the founder and principal consultant of Step-Up Analytics Australia, I bring 10 years of experience in Analytics and Optimisation in the fields of Digital Analytics, Customer Intelligence, Customer Strategy and Customer Insights. In my role, I leverage my expertise to provide strategic guidance and solutions to small to medium size organisation. I specialize in digital analytics implementations, helping my clients navigate complex challenges in a fast moving field and achieve their business objectives.My approach is rooted in a deep understanding of my clients' unique needs and a commitment to delivering tailored solutions. I pride myself on building strong, trusted relationships with my clients, working collaboratively to drive positive change and sustainable growth.Alongside my consulting work, I also manage the day-to-day operations of my business, including marketing, client acquisition, and website development. I thrive in dynamic environments and take a hands-on approach to ensure the success of both my clients and my company.I am always seeking opportunities to expand my network, collaborate with like-minded professionals, and explore new ventures. Let's connect to discuss how my expertise and services can add value to your organization or explore potential collaborations. Show less

Perth, Australia

- Led the digital team on data-driven strategy. - Designed custom GTM and data layer integration for website rebuild with over 40 custom conversion points. - Identified opportunity to save $7.5k on paid search by reduction of SEO cannibalisation.- Developed process for documenting analytics implementation guides for developers to follow for technical tracking solutions. - Automated reporting using R. Water Supply Disruption Project Jan - Jun 2021- Developed the… Show more - Led the digital team on data-driven strategy. - Designed custom GTM and data layer integration for website rebuild with over 40 custom conversion points. - Identified opportunity to save $7.5k on paid search by reduction of SEO cannibalisation.- Developed process for documenting analytics implementation guides for developers to follow for technical tracking solutions. - Automated reporting using R. Water Supply Disruption Project Jan - Jun 2021- Developed the tracking requirements for water supply disruption notifications built in Salesforce. - Made recommendation on Salesforce to Grange (billing system) data integration which was chosen for implementation. - Created Salesforce Service Cloud customer usage reporting lightning reporting.- Developed Salesforce Marketing Cloud notification reporting using custom SQL using Marketing Cloud Query Studio add-on. Show less

Led the Digital Product Delivery team during the critical periods of the COVID-19 response and new website deployment.

Perth, Australia

Perth, Australia

TechnologiesSQL, R, JavaScript, HTML, CSSVisualisation ToolsTableau, Google Data Studio, Adobe Workspace

Perth, Australia

- Guided the marketing team towards a data-led campaign strategy.- Developed integrated data model that identified high-value customers faster and allowed relationship building to begin earlier.- Trained marketing team on use of data visualisation in Tableau.

Perth, Australia

- Designed and drafted implementation guides for web and app analytics integrations- Implemented A/B testing on key conversion points including several +20% rate increases

Perth, Australia

- Led a team of four marketers- Optimised customer journeys using SEO and GA data- Analysis and reporting of website lead generation

London, United Kingdom

- Website personalisation based on customer attributes- Business requirement input into API which displayed pricing on digital banners

- Plan and execute UAT for the companies online app- Developing marketing strategies to launch new brands- Personally planning and hosting a successful exhibition in London’s biggest exhibition centre- Compiling the requirements for MS Dynamics the company’s new CRM

• Analysing insights and trends of current and past campaigns.• Providing concise feedback to marketing managers.

Ma, Digital Marketing

Achieved classification of Distinction.

Ba (Hons), Business Administration

Achieved classification of 2:1

Education record

A-Level - Business Studies, Physics, Psychology GCSE - 11 a-c grade including Maths, English and Science