Ally Pyle Email & Phone Number

Los Angeles, Ca, Us

San Francisco, Ca, Us

Agency: AKQA, TopTal.Brands: Google, UGG, Lululemon.

San Francisco, Ca, Us

Seattle, Washington, Us

I led a team of exceptional writers, graphic designers, art directors and social media experts at Nordstrom. Responsible for creative editorial strategy, tone of voice and brand consistency across editorial - owned and third-party (Instagram, Facebook, Pinterest etc). Responsible for concepting and executing content to support our merchandise, site, marketing and CSR, Diversity, Inclusion and Belonging teams. Responsible for storytelling across all business units from women’s fashion business, Nordstrom’s own product group, young customer, contemporary and designer / SPACE brands, beauty, kids and home.

London, England, Gb

I took over leadership of an existing team; responsible for defining a new strategy and development of full-price content across marketing campaigns, editorial, windows, in-store, digital, email and social media. I owned the tone of voice for the business and implemented a content plan that would elevate the brand and attract a new higher-value customer. I used my network to set up partnerships and collaborations with designers and bloggers across fashion, beauty, home and kids which increased followers across our social media by 30% within a month. I re-launched the ‘Debenhams Beauty Club” loyalty scheme and used analysis of data and performance to measure success and pivot content accordingly. We were able to reactivate ~20% of lapsed customers within 4 weeks.

London, London, Gb

Editor at M&S, responsible for the strategy for the copy, video and photographic content for the site's editorial section, Style & Living. The role included everything from planning daily and monthly lifestyle content across the company's business units from womenswear, menswear and kidswear to home, food and lingerie to strategy and tone-of-voice, always with the customer in mind. I oversaw a ten-person team of editors and copywriters in addition to commissioning freelancers and being responsible for the multiple photoshoots on the site - the latter includes working with top photographers, art directors and stylists for both studio and location shoots. In addition to the day-to-day running of the editorial content, I looked after the syndication of this content across affiliate networks and blogs and work closely with the marketing, social media SEO and PR teams at M&S on a day-to-day basis. During my tenure at the company M&S launched its loyalty program Sparks on which I oversaw weekly editorial emails.

Launch editor of the Grazia magazine brand's Ecommerce site www.graziashop.com. My role included planning and implementing editorial strategy for the project, building and leading a team of editors, designers and in house PR and social media team. Implementation of the tone of voice for the Grazia brand lexicon to be instantly shoppable as well as new franchises unique to Graziashop. You know and love the Grazia edit, now you can shop it too! Among many projects I worked on video strategy - we were among the first brands to launch shoppable video working with Smartzer - and our O&O social media channel Fashion Stories which pulled in blogger and influencer posts that we made shoppable via our platform. The role was a brilliant chance to build a brand from scratch, work with high profile designers and influencers, gain knowledge in retail CMS and the opportunity to work on UX and design from the ground up. Close working relationship with marketing day-to-day on email and social media strategy in addition to the editorial to ensure a holistic look and feel.

New York, Ny, Us

Freelance editorial for Hearst Digital NYC. Fashion, beauty and commercial copy.

Brisbane, California, Us

Editorial Director / Head of Partnerships at Glam Media reporting to the MD. Glam Media has the largest audience for women’s online content in the world (125m Users, 19m in the UK). Managing a publishing team responsible for over 350 blogs and websites within the Glam Portfolio of contributors, my role was to develop each of the key verticals of style, beauty, entertainment, living and luxury.This meant overseeing the creation of content across Glam’s websites as well as building a network of sites and building a network of partners (affiliates and bloggers) that lie within them and planning new site launches, social media strategy and driving revenues. Managing a large team of editors, publishers and bloggers. Strategy of building an editorial community across the verticals of fashion, beauty, entertainment, family and lifestyle. Working with the commercial team to pitch to advertisers and work with agencies to engage consumers using our network of bloggers and authors.

Brisbane, California, Us

Editorial Director of Glam UK (www.glam.co.uk), the biggest lifestyle site for women in the UK. The site is the UK hub of the wider women's vertical network of blogs and websites that make up Glam Media. Content includes fashion, beauty, travel, food and family. Role includes digital strategy for Glam UK, events, video and new site launches.Launched in the UK in 2008, I was brought in as Editor to launch the UK site, build a team structure, editorial positioning within the market, working alongside a PR company and publisher team to recruit the best blogs and publishers and make Glam the biggest lifestyle property in the country. Glam hit No.5 on ComScore putting it within the league of Yahoo, MSN and Facebook in readership and is No.1 for Fashion in the UK.Editorial Leadership• Specifying website functionality and design requirements.• Launching mobile app and Glam TV.• Enhancing Glam’s presence on Twitter, Facebook and integrating both into the site proper.• International launches of Glam France and Glam Germany.• Initiating and running SEO workshops for the team and bloggers within the network.• Spearheaded the launch of Glam Media’s male property Brash UK. • Acquisition and re-launch of the baby site www.babyworld.co.ukCommercial & Managerial• Recruiting and managing relationships with bloggers and publishers.• Managing a team of 8 people includes editorial, publishing roles.• Responsible for bringing in revenue in the millions working with sales on advertising pitches.• Organisation of events for the publishers and site launch parties.• Internal reporting to local and international leadership on site performance, analytics and growth.• Maintaining and planning editorial budget, including Glam’s fashion week presence. • Revenue sharing deals with content partners for video and editorial content.• Recruitment, training and management of editorial team members

New York, Ny, Us

Features Editor; Vogue.com - Reporting to Editor-in-Chief.• Responsible for editorial content across the Vogue.com site including daily news, beauty trends, catwalk reports including attendance of the New York, London, Milan and Paris shows.• Working with a team to send out daily emails to subscribers.• Management of relationship with Net-A-Porter marketing and editorial team for the ‘Six of the Best” click to buy section on the site.• Picture editing - re-sizing and web optimizing imagery across the site. • Re-launch of the new Vogue.com site for 10-year anniversary.• Working on commercial copy with sales team.

New York, Ny, Us

Features Editor: Vogue.com, Glamour.com, CNTraveller.com & GQ.com• Working across prestigious sites under the Condé Nast umbrella. Role included launching new sections within each of the sites, which gave me great exposure to the production and editorial focus of content online. This includes learning basic HTML for linking outside to partner sites. • Aggregating data from Nielsen and Google Analytics and interpreting for the Editor-in-Chief across all sites weekly.• Involvement of the launch of high street shopping site Stylefinder.com • Redesigns across all titles including launch of Stylefinder, the fashion product aggregator and content site.

2.1, History

Education record