Ally Raith Email & Phone Number

United States

United States

Chicago, Illinois, United States

Greater Chicago Area

Manage all social accounts for KitchenAid and JennAir (over 300K followers) this includes community management, organic posting, and influencer relationships. Write and present creative briefs to clients and creative teams to inform social strategy related to new activations. Create and own strategic paid and organic social content calendars quarterly. Own and maintain strategy playbook documents across portfolio. •Conducted a Pinterest refresh for JennAir that garnered an increase of Pin engagement by over 600%.•Spearheaded community moderation across all new social channels for Kraft Heinz new product, LaunchBox, increasing followship by 800%.•Assisted in the execution of 2 major product launches for JennAir and KitchenAid, successfully boosting brand awareness and client satisfaction.•Directed production of new social media response matrices (400+ responses) used across all KitchenAid and JennAir social channels, continuing to increase consumer sentiment.

Lewisburg, Pa

• Instructs classes of up to 30 clients, 2-4x weekly at two high traffic indoor cycling studios• Develops weekly content for Instagram and Twitter feeds for Bison Recreation Center classes

Chicago, Illinois

Community managed all social media channels for Whirlpool brand. Wrote a “daily trends” email to entire strategy team that informed reactive opportunities for social throughout the internship. Performed competitive audits to inform a new client pitch for STARZ, that the agency later won. Used social listening tools to inform brand strategy for the whirlpool portfolio.•Created a social playbook for community management that streamlines onboarding, demonstrating the value of community management for client use.•Conceptualized a media strategy and new campaign idea for BP, with a team of interns over the course of 2-months, that we presented to clients, winning best creative idea.•Worked on and pitched an internal agency campaign idea called Project Patriot that was circulated throughout the agency as an example of internal ingenuity.

Chicago, Il

Wrote copy and designed national advertising materials for educational line of a global toy wholesaler. Contributed to the package design of Linkt™ new product line.•Wrote 100 product descriptions, providing more compelling product descriptions. •Conducted competitive research for several similar product SKUs, informing the marketing strategy for a new product line.•Recruited and scheduled participants for 2 product development focus groups, contributing to the improvement of the product.

Winnetka Il

• Drafted weekly newsletter through Constant Contact that boosted summer email open rate by 9%• Overhauled web content for Spynergy website re-launch to create a more action-oriented and user-friendly site• Designed and wrote copy for brochures, schedules and promotional posters to increase brand awareness • Expanded social presence through Instagram, Twitter, Facebook, increased number of followers by 60%• Developed summer “beach towel” promotion that increased summer ridership by approximately 10% • Sourced, designed and marketed Spynergy breast cancer awareness and summer promotional items (apparel, car magnets, phone cases, water bottles) to increase brand interaction; 100% of items sold within 3 weeks