I am a versatile designer with a wealth of experience spanning branding across all scales, experiential design, and both print and digital mediums. My expertise also extends to conceptualizing campaigns, directing design teams, and enhancing internal brand awareness and engagement. Characterized by a bold, playful, and illustrative aesthetic, my design style reflects a commitment to creating high-concept yet approachable designs that resonate with diverse audiences.One of my key strengths lies in brand design, where I excel in working within established guidelines while infusing creativity and innovation to achieve the ultimate vision. Each project I undertake is akin to solving a puzzle, where elements remain consistent yet adaptable to evolving needs and objectives. This approach is evident in the wide array of assets I’ve developed, demonstrating the scalability and originality of my concepts across various platforms and mediums.Throughout my career, I’ve embraced different roles and responsibilities, each contributing to my growth as a designer and communicator. Whether working on branding, campaigns, wayfinding, or experiential projects, I prioritize thoughtfulness, originality, intent, and strategic planning for success.I take great satisfaction in guiding and mentoring others to achieve project goals, fostering a positive and growth-oriented environment. I thrive on challenging work, which continually pushes me to evolve and expand my skill set.
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Senior Art DirectorFreelanceKansas City, Mo, Us
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DesignerStonex Group Inc. Jan 2023 - PresentNew York, Ny, UsImplemented updated corporate rebrand guidelines to redesign print + digital collateral - Create a wide variety of deliverables including long form white papers, social graphics, event booths, e-books + all forms of print- Project manage large workloads - Meet + collaborate with global cross-functional teams + clients -
Senior Art DirectorFreelance Jan 2011 - PresentCollaborated with agencies, entrepreneurs, non-profits, corporations, creatives + businesses... including AIA KC, Kettle Chips, Portland Beer Fest + University of Portland!- Created + implemented new brands from A to Z (style guides, merchandise, publications, websites, social media, email templates, marketing campaigns)- Developed print/digital marketing content- Designed + coordinated fabrication of experiential designs, wayfinding, signage- Developed branded designs for commercial + hospitality spaces- Designed long-form print collateral- Illustrated for print + digital - Directed + styled photoshoots
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Graphic DesignerSituation Group Oct 2022 - Feb 2023New York, New York, UsCLIENT : GIRL SCOUTSUtilized new brand guidelines to transform old collateral into fresh + relevant content!- Develop print + editable digital multi-page workbooks for kids + parents with corresponding marketing toolkits (social media content, email graphics, event flyers) packaged into a usable resource for troop leaders- Meet + collaborate with cross-functional teams + clients -
DesignerGould Evans Architecture Nov 2017 - Jun 2021Designed wide-range of experiences for education, medical, non-profits, hospitality + commercial... including Cerner, American Royal, Garmin + Garney!- Created branded experiential design via wall graphics, wayfinding systems, exhibit displays, interior design, exterior signage- Project managed the fabrication + installation of projects- Developed proposal, RFP + other in-house template collateral- Built client-facing presentations to tell architectural stories- Created internal templates for proposals, RFPs, presentations + social media - Promoted firm culture through internal newsletter, events + research,
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Art DirectorMissouri Star Quilt Company Mar 2012 - Oct 2017Hamilton, Mo, UsWon Forbes Best Brick-and-Mortar Adoption of E-Commerce, dubbed “Disneyland of Quilting”!Revenue grew from $1.7M (2011) to $10M (2013)!- Rebranded MSQC + sister brands, while opening 13 new shops in 3 years- Led + collaborated with 10-person design team to produce on-brand content- Created in-shop experiences (wall graphics, shop windows, signage, merchandise designs)- Evolve seasonal style guides for branded marketing campaigns/ad+ social media content- Developed magazines + publications, merchandise lookbooks, packaging, etc - Directed + styled photoshoots
Ally Simmons Education Details
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Full Sail UniversityGraphic Design
Frequently Asked Questions about Ally Simmons
What company does Ally Simmons work for?
Ally Simmons works for Freelance
What is Ally Simmons's role at the current company?
Ally Simmons's current role is Senior Art Director.
What schools did Ally Simmons attend?
Ally Simmons attended Full Sail University.
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