Ally Wu Email & Phone Number

I am an accomplished data-driven marketing leader passionate about creating meaningful customer engagement through insights and building sustainable long-term success for companies. I have 15+ years of post-MBA international experiences in strategy, data analytics, and digital. I am extremely fortunate and privileged to have taken on diverse roles and worked with talented people:- As VP of Global Business Integration at Publicis Media, I have worked with senior leaders of Global Fortune 500 companies to develop and deliver Data-Driven Marketing initiatives to grow their businesses in Europe; - As a strategy and digital marketing consultant in a few firms such as McKinsey and Razorfish, I have advised top US clients on marketing and digital strategies to help them succeed in a high competitive environment; - I have worked for iconic companies such as Microsoft and Starbucks to support the growth strategy and further developed my business acumen; - Last but not least, I also had experience working at an early-stage start-up company to redefine the Minimum Viable Product features and build value proposition. I have been challenged and stretched every step of the way. I have learned to be comfortable with ambiguity and complexity. I have learned to build nimble task force and lead cross-functional team. I have learned to tell engaging stories with data. Most importantly, with all this invaluable skill-set, I have excelled at creating value for businesses.When I am not solving problems for clients, I host a Chinese dumpling making class to share my culture and create social eating experiences. My class has been consistently voted Top 35 of classes and workshops in London (Top 10%). I am always open to opportunities with organizations who want to be a game-changer in their sector, who embrace innovative and transformative ways to grow. Specialties:Data-Driven Marketing, Digital Transformation, Growth Strategy, Go-To-Market Strategy, Audience Segmentation, Consumer Journey Development, Cross-Channel Media & Investment Management, Business Intelligence, Data Analytics, Media Measurement, International Business Management, Cross-Functional Team Management.

Listed skills include Competitive Analysis, Cross Functional Team Leadership, Analytics, Strategic Planning, and 23 others.

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  Role listed

  Coursera

  New York, Ny, Us