Ally-Ann Andrade Email & Phone Number

Head the largest department within the company - a team of the most talented account executives, team leads and photographer. I was responsible for ensuring that the MYSTIQUE standard was met for all digital initiatives. The beauty of this role was the dependence of my expertise gained through my years with the company. I was an ally for the team to maneuver through obstacles, by providing templates, client relations and support to build and execute solid strategies to meet set KPIs. Within this role, I maintained close relationships with all (40) clients, approved content strategy presentations ie. shoot briefs, posting schedule calendars, digital reports, content plans, set and monitor KPIs, ensure client satisfaction was maintained and execute quarterly & monthly performance assessment for each member of the department.

After a successful year of executing my duties as an account executive, I was promoted to the position Marketing Coordinator. In this role my responsibility increased and I was awarded the opportunity to manage brands that executed more Through The Line campaigns, developing their 360 brand story for ATL & BTL channels vs. predominantly digital only brands.

Accepted a job offer at the 360 creative agency that manages the J.Wray & Nephew key brands. Here, I traded places by becoming the link between the agency and my client(s)/brands. I fulfilled the expectation of planning & developing clients' digital and TTL strategies to meet their business objectives. I would manage the day-to-day affairs to ensure customer satisfaction through creation of concepts, community management, utilize listening tools, implement responsive crisis communication, prepare monthly & quarterly reports to evaluate the digital performance against its set KPI’s and ad spend. The digital platforms I predominantly managed were Instagram, Facebook, Twitter, Linkedin & Mail Chimp.

Vernamfield, Clarendon

Conduct and lead interviews for the CVM Television & YouTube broadcasted episodes of NDRC Drag Racing ‘Full Throttle’ challenges. For each of the 5 events per year, I would seek the noteworthy leads throughout the race day, extracting the collective stories of triumph, casualty, defeat & excitement from the sponsors, patrons, staff and racers.

23 Dominica Drive

Operate the J.Wray & Nephew on-site members only bar + kiosk retail store + execute and supervise events within the @TwentyThree rental space + contracted off-site bar service. I was responsible for managing the day to day transactions & operations for the retail store, to generate corporate sales for bulk product purchases (particularly for the seasonal Christmas Catalogue). Manage the staff (bartenders, hostess, security, catering etc.) on member’s nights and during @TwentyThree hosted events. I also took pleasure in guiding clients through the planning & preparation of securing decor, catering & bar service selection for their execution(s).

23 Dominica Drive

I entered the world of corporate in 2016 with the position Asst. Brand Manager for J.Wray & Nephew Ltd, A Gruppo Campari owned company. I assisted the BM & MM by ensuring that the marketing material for the brand(s) within the dark spirits portfolio ie. Appleton Special, Appleton Estate, Hennessy and Magnum Tonic Wine were aligned with brand guidelines & the global toolkit provided ie. consistent brand story/message across the marketing channels - BTL (digital/social media, trade, staff engagements) ATL (radio, print, sponsorships/proposals). I developed a close working relationship with members of the sales team to align marketing initiatives on distribution and consumption targets. FUN projects I had the pleasure to work on: * Magnum #TekCharge campaign staff launch held at the 234 Spanish Town Rd, headquarters * Appleton Special Summer Program - Partnership with popular, local Dj’s. (Mixtape collaboration packaged for digital, trade and sponsored events) *Appleton Estate Marlin Tournament sponsorship management * Wray & Nephew White Overproof Rum "Our Spirit" campaign launch * Sponsored events on behalf of Appleton Special & Appleton Estate - Appleton Special Dream Weekend, Appleton Special Cabana City, Appleton Estate Chillin On The Farm, University of The West Indies campus fetes etc.