Reporting directly to the Senior Digital Product Owner for B2B, I was brought into integrate SEO as a key part of Digital. From implementing the basics and educated internal teams, stakeholder management. The role was not just SEO but on generating qualified leads, acquisition and retention of customers in the Small, Medium and Corporate segments, leveraging organic and paid strategies to enhance website traffic, engagement and conversions.Development of Content Hub for B2B - working with Marketing Team to create a content framework that will support acquistion, improve site visibility across key segments and to support GTM activities.Implementation of SEO Best Practices and reporting for organic aligned to our weekly Trading and Monthly Reporting, Apple iPhone 15 Launch for B2B, Black Friday and support across sales and services teams scrum.

Working as a freelance consultant with various agencies, brands and tech companies in London. Some of the projects I have worked on include:International SEO Lead Current client (since June 2017)Working for this market leading agency whose clients include Apple, JLR and Sony to help them to understand and develop their own SEO product. As well as sell in SEO to their existing clients. This includes the following:Pitching SEO services for existing clientsConducting Keyword ResearchConducting Technical AuditsDevelopment of international SEO services that compliments their existing servicesWhat and how this department will be createdHow this will work locally vs centrallyKey Resource and skills neededTraining that should be doneTraining toolkit for Sales and staffCreation of Sales materialProductising servicesCreative Agency Content StrategistContent strategist for an independent creative agencySocial Tech Startup Reporting to board of directors on Paid social, SEO, PPC and Sales LeadsContent and social marketing planning with Creative teamManagement of all owned social channelsEditorial planning and production project managementLiaising with commercial director ensuring qualified leads were within the sales pipelineManaging HubSpot integration and delivering email campaignsEvent and marketing planning for product launchWebsite Redesign and recommendationsEnsuring all sales collateral was produced and delivered ready for the sales team to useWorking with the research team to create and deliver content with clients which we could leverage for own PR

Working within OMD Create team I worked closely with the Creative Director and Art Director to ensure all creative planning and client management is delivered. As well as working with our internal SBU’s such as media planners, programmatic and digital across multiple accounts to help deliver creative solutions to their clients. I have been able to develop and nurture close relationships across the network, external agencies and partners.A key part of my role has been to help identify and create social strategies. Clients included: McDonalds, Beats, FedEx, Unilever, DKNY, Nutella, Boots Laboratories, HP Disney Pepsi and Lilly

As Content & Outreach Manager, my core role was to lead and develop the content department working alongside SEO and PPC Ensuring the department was creating work that was return on investment.

Promoted to Head of Content Marketing to lead and develop best in class content strategies, whilst working alongside new business to help grow our client portfolio and develop existing client accounts.

Content Marketing Manager working on developing the digital marketing strategy within the SEO department. Taking my experience of working on large brand accounts, to the SME market

Inbound marketing and SEO consulting for flagship clients across multiple competitive industries. Where I was account lead for several clients across luxury retail, high street retail, travel, media and beauty.

Internship at DIstilled, covering the basics of SEO