Ally Cannon Email and Phone Number

- Sole Salesforce Administrator for 60+ users: Daily administration and support of Salesforce application including but not limited to managing user setup, profiles and role, customization of objects, workflows, fields, page layouts, validations, troubleshooting, and mass data imports- Managing and administering our marketing and sales tech stack: including Outreach, ZoomInfo, HubSpot, and DocuSign- Supporting C-level leaders with ad hoc financial reporting and analysis, operational support, and performance tracking- Assisting in marketing strategy and tactical initiatives, including customer communication, full life-cycle campaign management, content curation, copywriting, slide decks, and website management

Mobile Solutions is a SaaS-based company that provides full life-cycle Mobility Management services including procurement, staging & kitting, real-time expense management, business analytics, and reporting, managed MDM, repair, and disposition.• Coordinated marketing campaign strategy, management, and execution in Pardot and Salesforce• Implemented and built out website redesign, increasing month-over-month traffic by an average of 27% since November 2018• Tracked, analyzed and reported on all marketing performance metrics including social media, website metrics, and campaign execution – optimize best practices through A/B testing and results analysis• Aid in the documentation, promotion, and administration process of user adoption of Lightning Experience in Salesforce

My accomplishments and roles include:• Boosting warm B2B sales calls by 351% over 1 year by refocusing and refining lead generation efforts • Responsible for researching, reviewing and implementing new marketing solutions and company systems to better support efforts and operations• Increasing Twitter following by 960% and Facebook following by 174% since 2016• Working within Google Analytics to monitor, review and report on all digital marketing activity• Amplified media presence by securing 15 outside podcasts, news and blog articles through personalized outreach efforts• Conducting market research to determine vital company pivots and niche market requirements for existing and future services• Creating brand-specific inbound and outbound marketing materials in Canva• Managing focus groups and online feedback to allow MLS to better understand and meet the needs of its partners.• Maintaining a deep knowledge of the industry and end of life spaceContemplating death is not the most popular topic of conversation. However, just because we don't talk about it or plan for it, doesn't mean it's not going to happen. It is. At My Last Soundtrack we found that music created a softer space to land when broaching difficult discussions surrounding death and grief. We also know that those who are facing imminent death share one deep desire: to be remembered. My Last Soundtrack empowers all of us, but especially those whose time on Earth is short, to pass on what they feel is most important in their lives. Through its emotionally positive approach, MLS serves as a gateway for individuals and their families to approach end of life conversations, and is a dynamic space where individuals can commemorate and celebrate the life of a loved one who has already passed.

Specific accomplishments included:• Maintained online reputation of 70 national car dealerships; monitored review websites like Yelp, Dealer Rater and Cars.com• Facilitated communication between 10 clients and their customers; and conveyed discrepancies to account manager• Created Facebook and Twitter posts, built social media calendars and developed client newsletters for 10 clients• Analyzed click event information and arranged data into send reportsAs an Account Management intern at 3 Birds Marketing my overarching responsibility was maintaining an honest, positive relationship between 3 Birds' clients and the customers they served. This included aiding the account managers in swiftly following up with unhappy and happy clients, maintaining and guiding positive relations among our clients and their customers, and cultivating a strong and welcoming online presence.

Specific accomplishments included:• Studied relevant literature, theories and variables measured in past studies• Designed, created and manipulated stimuli to be used in studies• Conducted studies, analyzed data and strategically presented results• Assisted with the submission of research applications to the Institutional Review BoardAs a Research Assistant at the UNC School of Media and Journalism our research primarily focused on visual design and manipulation in advertising as well as gender portrayal of illnesses in media/social media. This research involved an in-depth understanding of various illnesses and their development, remedy/therapy methods and treatment facilities.

As Social Media Intern for GoAbroad and more specifically the GoMedia division my responsibilities included:• Managed social media channels for 10 clients along with GoMedia Coordinator• Created documents, templates and content within Canva to be used for outreach and daily operations• Developed detailed marketing plan for GoAbroad/GoMedia• Collaborated across GoAbroad teams to generate integrated media and marketing strategy plans