Ally Cosgriff Email & Phone Number

New York, NY, US

New York City Metropolitan Area

New York City Metropolitan Area

Greater Boston Area

Greater Boston Area

• Produce clickable prototypes, visual design and IA artifacts as a part of engagements with global clients
• Facilitate user testing and synthesize the output to help drive the product’s evolution
• Work with development teams and project leadership to define and refine scope
• Review UI to ensure proper implementation, and work with technical teams to curate the experience and final output

Greater Boston Area

• Led the digital media strategy and operation of digital media buying technologies such as DSPs, Paid Social, Paid Search platforms
• Developed strong relationships with platform technology companies, seeking out new opportunities that could augment client initiatives
• Managed a team of 5 Specialists & Assistants

London, United Kingdom

• Managed a global paid search account for a large B2B client and develops strategy with multi-channel teams in order to achieve KPIs
• Remotely managed and is responsible for overall career development of a PPC specialist
• Was accountable for making strategic recommendations that drive clients' business objectives and identify and resolve problems in a client-centric environment

Boston, MA

• Managed a large retail paid search client and a non-profit display account
• Planned and executed all paid search campaigns, including campaign setup, digital strategy, budget management and optimizations

Boston, MA

• Implemented tactical campaigns including keyword builds and expansions, ad copy creation, landing page identification, bid strategy execution, and budget management
• Executed campaign launches and audits, data QA, and daily tracking
• Tracked and analyzed results from PPC campaigns to identify potential opportunities for improvements
• Monitor, analyze and report the performance results for client accounts

Cambridge, MA

• Tracked and assigned out sales leads through Salesforce from online and phone inquiries
• Utilized Hubspot’s inbound marketing platform to gather knowledge of each potential customer to create a customized sales pitch for each sales inquiry
• Constructed and updated marketing emails sent out to potential host families to improve product awareness and customer retention
• Consistently met one of three sales bonus tiers ranging from 25 to 45 host family applications each quarter

Wakefield, MA

• Researched and cultivated leads for Eversave deals using a variety of online and offline sources
• Contacted upwards of 80 prospective businesses in order to engage and inform them of the benefits of setting up a marketing campaign with Eversave
• Used consultative sales skills to assess merchant goals, propose a customized Eversave solution, and obtain commitment
• Successfully managed relationships and sales activities with established clients in Dallas utilizing Salesforce and… Show more
• Successfully managed relationships and sales activities with established clients in Dallas utilizing Salesforce and secured the budget threshold and bonus of 10 contracts every month Show less

• Hosted national corporate events including Sam Adams Pub Crawl, State Street Annual Conference, IMG Bank Conference and Red Sox outing, and Syngenta Fashion Show
• Offered contract work managing and hosting corporate events since internship in 2010 and continuing in 2011

• Client management: creating project proposals, securing vendors, arranging timelines and pre-conference kits and hosting events
• Account management: providing on site staffing and signage, updating manifests, organizing contact staff information, booking/releasing tour space, staff and vehicles

Bachelor Of Science, Bsba, Business Administration And Marketing

User Experience Design Immersive

Attended a full-time 10-week course (500+ hours) focused on user research, interaction & interface design, prototyping & testing, and.

International Baccalaureate