• Oversees and manages public relations, communications and marketing efforts for the meetings, sports, events and international markets• Assists with strategic marketing and advertising planning and executes initiatives for assigned markets• Manages social media/blogging agency, which produces social content, specialized programs, monthly blogs and email marketing for sports, events and meetings external audiences• Organizes and oversees internal sports and event marketing plans• Coordinates international tour operator in-market visits and assists with relationship development• Conceptualizes and maintains meetings, sports and event planner marketing toolkits on destination websites as ready-to-go promotional resources for planners• Crafts web, email, social media and press release content to communicate with various publics, including journalists, influencers, meeting planners, sports and event planners and international tour operators as well as meetings, sports and event destination visitors and potential guests

• Oversees and manages media relations and monitoring for the meetings, sports, events and international markets• Assists with strategic marketing and advertising planning and executes initiatives for assigned markets• Manages social media/blogging agency, which produces social content, specialized programs, monthly blogs and email marketing for sports, events and meetings external audiences• Organizes and oversees internal sports and event marketing plans• Coordinates international tour operator in-market visits and assists with relationship development• Conceptualizes and maintains meetings, sports and event planner marketing toolkits on destination websites as ready-to-go promotional resources for planners• Crafts web, email, social media and press release content to communicate with various publics, including journalists, influencers, meeting planners, sports and event planners and international tour operators as well as meetings, sports and event destination visitors and potential guests• Plans and executes bi-annual Sales & Facilities Meetings for local tourism-based industry partners

● Developed and maintained relationships with local, regional, national and international media members to promote the family-friendly destination ● Served as the media contact and handled media relations for the Gulf Shores & Orange Beach Sports Commission (now Gulf Shores | Orange Beach Sports & Events) and sales teams● Crafted press releases, media room content and social media posts as ready-to-go resources for journalists● Assisted with press trip development by planning itineraries and working with businesses to host journalists● Monitored the media for destination mentions; helped maintain media module of internal database, including entering tourism bureau-assisted coverage; and assisted with reporting● Planned and executed annual PR Pros professional development workshop for local industry partners