Ally Dowsing-Reynolds Email & Phone Number

Leeds, GB

Hunslet, England, GB

Focusing back on what truly does it for me, the customer - using insight, brand and marketing. With the incredible experience gained as a CEO, the commerciality combined with my decades of brand and marketing experience mean I can focus on ensuring D&R takes as much market share as possible in a high-pressured post-Pandemic retail environment.Plenty of.

Hunslet, England, GB

Took over leadership during the Pandemic to steer the company through growth and subsequent cost of living crisis. This time gave me a valuable commercial grounding and journey. Defined the purpose, mission, vision and values of the company - translating them into a 12-month plan and strategic view for the next 5 years. In Jan 2024, I felt it was time to.

Hunslet, England, GB

• Brand repositioning and then growth. A focus across the brand and marketing spectrum. From consumer insight to driving brand awareness to tactical digital marketing through to e-commerce optimisation.
• Built the ecommerce website myself (and managed it myself until 2017), which beat B&Q’s million-pound website in the Ecommerce Awards 2017
• Re-positioned the early ‘affordable industrial’ style brand to more premium home decor. Developing the value proposition and positioning.
• Built our understanding of our audiences, including a custom segmentation piece and customer journey analysis.(After a return from maternity, I made the decision to concentrate on D&R full time)

Hunslet, England, GB

Created an in-house agency-style marketing team producing content, managing social channels, offline and online media & PR. Worked with external agencies to augment our brand look & feel and our marketing capabilities. Member of the Board, supporting my Co-Founder, James and our Operations Director. (Splitting my work week between my agency role and now.

Hunslet, England, GB

Building a website in my evenings for the fledgling business, which turned into a runaway success due to SEO and great products. The same website went on to beat B&Q's £1m renovated website at the E-commerce Awards, which felt pretty good for a non-designer/coder - I used my evenings to help grow the business to 15 staff by 2015.

Leeds, GB

Smart Works help unemployed women back into work by providing the clothes, coaching and confidence needed to get a job. I joined as a Trustee because giving others confidence is a core value for me. I'm so glad to be part of an inspiring group of women, working hard to give other women the lift they need to get the job they want.

Leeds, GB

Digital strategy for clients such as Sensodyne, The MET Office, L’Oreal, Yorkshire Water, Motability, Panadol, Nytol, Horlicks, NiQuitin, Hammonds Furniture, Anglian Windows, Ribena, Yorkshire Building Society, Seven Seas, Persimmon Homes, Schwarzkopf, Lil-ets, Lucozade and Haribo - connecting these brands to understanding and connecting with their.

Leeds, GB

Reporting to agency board, managing the business day-to-day as part of the Senior Management Team. Directing award-winning paid media & social media strategy. Leading teams of media planners, PPC experts, SEO specialists and social media content managers.Proposition for the content and media offering within the agency - how we packaged the services and.

GB

We sold Swamp to Brahm in 2006 - joining the wider traditional advertising agency. We then re-branded the whole agency to become Brass in 2010.Across the agency, I led:-- Digital strategy consultancy projects for GSK brands and other blue-chip clients-- Channel planning with a specialist focus on ROI -- Directing the online media strategy for.

GB

Co-founded an expert digital consultancy, with clients such as GSK, Heinz, Umbro & Best Western Hotels. We were a small challenger agency, working in all-agency teams alongside some of the best in the UK, so we had to work hard to prove ourselves.Helped grow our deep relationship with GSK through producing great digital strategy and campaignsHelped to.

Planned and bought some of the first online media campaigns in the UK, winning many awards for innovationEffective digital content planning for the likes of Heinz, Durex, Powergen (now E.On), MBNA, ntl (now Virgin Media), Hula Hoops and Irn Bru.Became an expert in Search Engine Optimisation, frequently writing for magazines such as.Net

Brand New Media (BNM) was a Top 9 digital marketing agency in the UK, one of the first ever in the world - later to be bought by French technology company, Fi System. We went through the rollercoaster dot com boom and bust.I started as an Account Exec on digital projects & working in the PR team.

Ran own search engine with my partner in the days long before Google (or even Alta Vista at that point!) Only stopped because we couldn't afford the hosting costs anymore...

Consumer Psychology In Fashion

Brand Management

Marketing

Masters Degree (Msc), Digital Marketing Communications

Digital Creativity

Scholarship Gained To Study At The World'S 4Th Oldest School:, Business Studies & Economics, Music & English Literature 'A' Levels