Ally Dowsing-Reynolds Email and Phone Number
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25 yrs in brand & marketing // Co-Founder of award-winning home decor D2C brand, Dowsing & Reynolds.• Experienced exec-level marketing leader with a passion for brand (particularly challenger brands, doing more for less)• Many years of real-world strategy, planning and execution, working with some of the UK’s best-loved brands and organisations• Built a £multi-million DTC brand - listed in the Sunday Times Top 100 Fastest Growing Private Companies in 2022.• Expert in balancing the needs (and wants) of consumers and customers, with a focus on achieving business and organisational objectives• Passionate about helping to truly connect with customers and consumers
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Co-Founder And Chief Brand And Marketing OfficerDowsing & ReynoldsLeeds, Gb
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Co-Founder / Chief Brand & Marketing OfficerDowsing & Reynolds Jan 2024 - PresentHunslet, England, GbFocusing back on what truly does it for me, the customer - using insight, brand and marketing. With the incredible experience gained as a CEO, the commerciality combined with my decades of brand and marketing experience mean I can focus on ensuring D&R takes as much market share as possible in a high-pressured post-Pandemic retail environment.Plenty of time also spent supporting James in his role leading the business - focusing on culture and communication - taking his vision and turning it into a strategy that the business understands.
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CeoDowsing & Reynolds Apr 2020 - Jan 2024Hunslet, England, GbTook over leadership during the Pandemic to steer the company through growth and subsequent cost of living crisis. This time gave me a valuable commercial grounding and journey. Defined the purpose, mission, vision and values of the company - translating them into a 12-month plan and strategic view for the next 5 years. In Jan 2024, I felt it was time to hand back the reigns to James and focus back on what I love - the customer.
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Chief Brand & Marketing OfficerDowsing & Reynolds Jul 2018 - Apr 2020Hunslet, England, Gb• Brand repositioning and then growth. A focus across the brand and marketing spectrum. From consumer insight to driving brand awareness to tactical digital marketing through to e-commerce optimisation.• Built the ecommerce website myself (and managed it myself until 2017), which beat B&Q’s million-pound website in the Ecommerce Awards 2017• Re-positioned the early ‘affordable industrial’ style brand to more premium home decor. Developing the value proposition and positioning.• Built our understanding of our audiences, including a custom segmentation piece and customer journey analysis.(After a return from maternity, I made the decision to concentrate on D&R full time)
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Director, Brand & MarketingDowsing & Reynolds Mar 2015 - Jul 2018Hunslet, England, GbCreated an in-house agency-style marketing team producing content, managing social channels, offline and online media & PR. Worked with external agencies to augment our brand look & feel and our marketing capabilities. Member of the Board, supporting my Co-Founder, James and our Operations Director. (Splitting my work week between my agency role and now directing the marketing strategy and team at D&R)
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Co-FounderDowsing & Reynolds Mar 2013 - Aug 2015Hunslet, England, GbBuilding a website in my evenings for the fledgling business, which turned into a runaway success due to SEO and great products. The same website went on to beat B&Q's £1m renovated website at the E-commerce Awards, which felt pretty good for a non-designer/coder - I used my evenings to help grow the business to 15 staff by 2015.
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Board TrusteeSmart Works Leeds Aug 2024 - PresentLeeds, GbSmart Works help unemployed women back into work by providing the clothes, coaching and confidence needed to get a job. I joined as a Trustee because giving others confidence is a core value for me. I'm so glad to be part of an inspiring group of women, working hard to give other women the lift they need to get the job they want. -
Head Of Digital StrategyBrass Feb 2012 - Jul 2018Leeds, GbDigital strategy for clients such as Sensodyne, The MET Office, L’Oreal, Yorkshire Water, Motability, Panadol, Nytol, Horlicks, NiQuitin, Hammonds Furniture, Anglian Windows, Ribena, Yorkshire Building Society, Seven Seas, Persimmon Homes, Schwarzkopf, Lil-ets, Lucozade and Haribo - connecting these brands to understanding and connecting with their customers and consumers online. I also worked on non-consumer Government clients in my time at Brass / Brahm, such as the Department for Children & Young People, on a large audience insight project which output recommendations for how the Government should use digital with young people.Leading and mentoring the Social Media, SEO, Online Insight & PR teams at Brass. -
Head Of Paid Media, Seo & Social MediaBrass Mar 2010 - Feb 2012Leeds, GbReporting to agency board, managing the business day-to-day as part of the Senior Management Team. Directing award-winning paid media & social media strategy. Leading teams of media planners, PPC experts, SEO specialists and social media content managers.Proposition for the content and media offering within the agency - how we packaged the services and delivered in the best way to clients
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Head Of Online Media, Planning & InsightSwamp (At Brahm/Brass) Nov 2008 - Mar 2010GbWe sold Swamp to Brahm in 2006 - joining the wider traditional advertising agency. We then re-branded the whole agency to become Brass in 2010.Across the agency, I led:-- Digital strategy consultancy projects for GSK brands and other blue-chip clients-- Channel planning with a specialist focus on ROI -- Directing the online media strategy for ground-breaking campaigns for clients like Persimmon Homes.Proud to have led a team of some of the most talented and bright online media specialists in the UK at the time. -
Co-Founder & Online Media DirectorSwamp (At Brahm/Brass) Apr 2002 - Nov 2008GbCo-founded an expert digital consultancy, with clients such as GSK, Heinz, Umbro & Best Western Hotels. We were a small challenger agency, working in all-agency teams alongside some of the best in the UK, so we had to work hard to prove ourselves.Helped grow our deep relationship with GSK through producing great digital strategy and campaignsHelped to build a Customer Journey model alongside our Strategy Director, to enable planning to achieve a client’s marketing objectives in an easy-to-understand and effective way.Working as part of the Heinz brand planning agency teams for Tomato Ketchup, Salad Cream and many of their other brands - ensuring that digital worked hard to help achieve their marketing objectives
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Online Media ManagerBrand New Media Dec 1998 - Apr 2002Planned and bought some of the first online media campaigns in the UK, winning many awards for innovationEffective digital content planning for the likes of Heinz, Durex, Powergen (now E.On), MBNA, ntl (now Virgin Media), Hula Hoops and Irn Bru.Became an expert in Search Engine Optimisation, frequently writing for magazines such as .Net
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Digital & Pr ExecutiveBrand New Media Dec 1997 - Dec 1998Brand New Media (BNM) was a Top 9 digital marketing agency in the UK, one of the first ever in the world - later to be bought by French technology company, Fi System. We went through the rollercoaster dot com boom and bust.I started as an Account Exec on digital projects & working in the PR team.
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MarketingFunkycat Search Engine Apr 1997 - Aug 1999Ran own search engine with my partner in the days long before Google (or even Alta Vista at that point!) Only stopped because we couldn't afford the hosting costs anymore...
Ally Dowsing-Reynolds Skills
Ally Dowsing-Reynolds Education Details
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London College Of Fashion, University Of The Arts LondonConsumer Psychology In Fashion -
Marketing Week Mini Mba With Mark RitsonBrand Management
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Marketing Week Mini Mba With Mark RitsonMarketing
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The Manchester Metropolitan UniversityDigital Marketing Communications
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Hyper IslandDigital Creativity
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St Peter'S School, YorkMusic & English Literature 'A' Levels
Frequently Asked Questions about Ally Dowsing-Reynolds
What company does Ally Dowsing-Reynolds work for?
Ally Dowsing-Reynolds works for Dowsing & Reynolds
What is Ally Dowsing-Reynolds's role at the current company?
Ally Dowsing-Reynolds's current role is Co-Founder and Chief Brand and Marketing Officer.
What is Ally Dowsing-Reynolds's email address?
Ally Dowsing-Reynolds's email address is a.****@****ahm.com
What is Ally Dowsing-Reynolds's direct phone number?
Ally Dowsing-Reynolds's direct phone number is +4411323*****
What schools did Ally Dowsing-Reynolds attend?
Ally Dowsing-Reynolds attended London College Of Fashion, University Of The Arts London, Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, The Manchester Metropolitan University, Hyper Island, St Peter's School, York.
What skills is Ally Dowsing-Reynolds known for?
Ally Dowsing-Reynolds has skills like Social Media, Online Pr, Social Media Marketing, Social Media Monitoring, Cross Channel Marketing, Organic Search, Online Acquisition, Website Conversion, Search Advertising, Online Advertising, Ppc, Digital Marketing.
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