Co-Founder and Managing Director of Fresh AF Digital Publishing Division with 11 Years of experience under his belt. He is the co-founder of the Zkhiphani.com publication a leading urban youth focused digital consumer publication and trusted authority in documenting South African youth culture and providing the industry with market insights. The publication is Fresh AF’s flagship digital publishing investment with a brand heritage that spans over a decade along with recently acquired SA Creatives and newly created Mgosi.co.za which are sister digital publications in the division which cater for different audiences. Ally’s role in the business entails giving strategic advice and report results and findings to chairman and board members regarding Fresh AF Publishing Division and keeping all relevant stakeholders informed of developments in the business. He is also in charge of manage resources, including the attracting, hiring and retention of personnel and ensuring employees move in the same strategic direction to achieve the set out business goals and objectives. His role also includes creating and reporting on business plans, monitoring efficacies and progress while remaining close to all stakeholders including the chairman and board members, staff, clients, key-decision makers and external service suppliers to ensure everyone is onboard with where the business is heading and equally plays their role in getting the business there. He is also involved in researching and implementing new initiatives to drive revenue, lower operating costs all while ensuring the business delivers nothing short of excellence across all aspects of it’s operational ecosystem and environment as an integral part of what the business stands for. As Managing Director of Fresh AF Ally’s role also entails the continuous monitoring of the annual budget and ensure that revenue/sales targets are met. Manage and report on the effective implementation of business marketing strategies and sales strategies to maintain market relevance and promote services to increase sales. He also manages key personnel, clients and service providers while also working closely with the HR Department Head to promote the wellness of staff and implementing policies inline with labour legislation and health and safety guidelines to create a diverse and positive working environment.