Allyson Machala Email & Phone Number

Cedar Rapids, IA, US

Cedar Rapids, Iowa, United States

Cedar Rapids, Iowa, United States

- Enhanced clients’ online presence for zero-click searches through Business Listing & Location Strategies and Rich Results Schema markup - Performed keyword research and optimized meta data for more robust SEO and larger Search Engine Results Page real estate. - Implemented Google Analytics and Google Tag Manager on new sites with standard and customized.

Cedar Rapids, Iowa Area

In addition to previously listed duties, in this role I- Managed accounts which included all client communication, campaign planning, and administrative duties- Managed projects using a variety of project management systems including Trello, Accelo, Insightly and Basecamp.- Managed outsourcing and contractor communication for content, audio, and video work

Cedar Rapids, Iowa Area

In addition to previously listed duties, in this role I- Managed clients’ Google advertising efforts, creating campaigns, updating copy and making adjustments as necessary- Created marketing automation campaigns in a number of platforms including Hubspot, ActiveCampaign, and Mailchimp- Learned basic CSS coding and Wordpress best practices

Cedar Rapids, Iowa Area

In addition to previously listed duties, in this role I - Worked directly with clients for marketing campaign creation and approvals- Managed clients’ social presence and paid advertising, including ad message, audience, and budget- Planned and executed content and email marketing campaigns, which encompassed blog posts, emails, landing pages, and video.

Cedar Rapids, Iowa

- Wrote, reviewed and edited website content across platforms such as Wordpress, Concrete5, Squarespace, and BigCommerce.- Crafted engaging copy for a variety of clients’ email, social, radio, and print marketing efforts- Planned campaign themes and visual assets and worked with a designer for execution

Coralville, Iowa

As a cafe lead it was my duty to assist the manager in the running of the cafe. I balanced multiple tasks during the day, including aiding customers, training new employees, maintaining a clean and organized cafe, ordering and receiving food and supplies, and communicating customer and employee needs to higher management.

Iowa City, Iowa

As an intern and copywriter at Sculpt I managed the Twitter accounts for a variety of clients; this included writing posts and connecting with followers and potential followers through monitoring and outreach using applications such as Tweetdeck. I also assisted community managers in editing and creating posts and reports for their clients and researched.

Dubuque, Iowa

I advanced communication between the students and the campus stores on the University of Dubuque through online media. These stores include the Babka Bookstore, Mike & Betty's Ice Cream Shop, Sparty's Convenience Store and Sylvia's Common Ground.

Dubuque, Iowa

I worked as a cashier, customer service representative, and merchandise expert. I assisted customers with any requests or questions they may have and helped to maintain the excellence of the store through day-to-day operations and innovative organization.

Dubuque, Iowa

I assisted in the opening of two new stores on the University of Dubuque Campus. This included helping choose the merchandise and choices available in the stores and well as creating the schedule of the 32 students who worked in both stores. During this internship I also aided the development of professional relationships between customers and personnel.

Dubuque, Iowa

I conducted research for a collaboration between the Carnegie-Stout Public Library and the Mystique Casino which will culminate with a pop culture exhibit titled Now That's Entertainment in June, 2015. I was in charge of creating points of interest for each feature of the exhibit and researching available art to correspond.