Allyson Matthews Email and Phone Number

Recruited to design and institute partnership and event strategies for launch of Tonal, an AI driven, all-in-one home fitness system and virtual personal trainer. Role evolved to encompass support for influencer campaigns. Developed partnerships and relationships, negotiated contracts and directed campaigns. Worked cross-functionally to execute 2019 event and retail expansion plan. Hired and managed a department coordinator and multiple outside agencies.

Managed individual program and project budgets up to $1.7M, with a focus on educating and optimizing athletes’ and influencers’ understanding, promotion and use of GoPro. Hosted members of the press including Forbes, Engadget, Wired, ESPN, and Outside Magazine. Played pivotal role in go-to-market strategy for product hardware and software launches and brand development.

Planned and executed complex projects and multi-day events where GoPro sponsored athletes received training on new GoPro products and content creation for their social media platforms. Managed cross-functional teams in strategy development and information exchange, ensuring on-time and on-budget completion of all project tasks. Hosted press including ESPN, HBO, Engadget, Gizmodo and Bloomberg Business. Supported event team on trade shows and consumer events.

Directed departmental operations, spanning new process design/implementation, data management and new hire training. Tracked and managed sponsorship requests from athletes, including skiers, snowboarders, surfers, racecar drivers and skateboarders. Represented GoPro at trade shows and consumer events to drive brand awareness and serve as athlete liaison. Managed influencer and athlete relationships to build GoPro community, including at international and local events and photo/video shoots.

Addressed customers’ product questions and managed daily shipping issues as point-of-contact for GoPro fulfillment warehouse. Led 15 in-house technical support agents in resolving shipping, international customs and discount code challenges. Acted as escalation point for 20 Moduslink supervisors and agents. Acted as event coordinator for Events Team to help with Trade Show planning.