Founder And Ceo
Current
Jan 2022 - Present
Who is Allyson Matthews? Overview
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Quick answer
Allyson Matthews is listed as Founder and CEO at Roamie, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Allyson Matthews.
Allyson Matthews previously worked as Senior Marketing Manager, Events and Partnerships at Tonal and Senior Global Project Manager, Lifestyle and Entertainment Marketing at Gopro. Allyson Matthews holds Ba, Sociology from Colorado College.
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Roamie
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Profile bio
About Allyson Matthews
Marketing Leader who designs and executes strategy and integrated campaigns to strengthen brand identity, garner media attention and drive sales. Champions brand storytelling through engaging influencer content and immersive athlete and press events. Collaborates with and leads cross-functional teams of 100+ employees, vendors and external partners. Exudes grace under pressure and thrives in both fast-paced startup environments and established enterprises.
Listed skills include Social Media, Social Media Marketing, Product Marketing, Social Networking, and 11 others.
Current workplace
Allyson Matthews's current company
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9 roles
Allyson Matthews work experience
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Senior Marketing Manager, Events And Partnerships
Recruited to design and institute partnership and event strategies for launch of Tonal, an AI driven, all-in-one home fitness system and virtual personal trainer. Role evolved to encompass support for influencer campaigns. Developed partnerships and relationships, negotiated contracts and directed campaigns. Worked cross-functionally to execute 2019 event and retail expansion plan. Hired and managed a department coordinator and multiple outside agencies.
May 2018 - Apr 2020
Senior Global Project Manager, Lifestyle And Entertainment Marketing
Managed individual program and project budgets up to $1.7M, with a focus on educating and optimizing athletes’ and influencers’ understanding, promotion and use of GoPro. Hosted members of the press including Forbes, Engadget, Wired, ESPN, and Outside Magazine. Played pivotal role in go-to-market strategy for product hardware and software launches and brand development.
Jan 2016 - Jan 2017
Sports Marketing Project Manager
Planned and executed complex projects and multi-day events where GoPro sponsored athletes received training on new GoPro products and content creation for their social media platforms. Managed cross-functional teams in strategy development and information exchange, ensuring on-time and on-budget completion of all project tasks. Hosted press including ESPN, HBO, Engadget, Gizmodo and Bloomberg Business. Supported event team on trade shows and consumer events.
Jan 2014 - Jan 2016
Sports Marketing Coordinator
Directed departmental operations, spanning new process design/implementation, data management and new hire training. Tracked and managed sponsorship requests from athletes, including skiers, snowboarders, surfers, racecar drivers and skateboarders. Represented GoPro at trade shows and consumer events to drive brand awareness and serve as athlete liaison. Managed influencer and athlete relationships to build GoPro community, including at international and local events and photo/video shoots.
Jun 2012 - Jan 2014
Lead Customer Support Representitive
Addressed customers’ product questions and managed daily shipping issues as point-of-contact for GoPro fulfillment warehouse. Led 15 in-house technical support agents in resolving shipping, international customs and discount code challenges. Acted as escalation point for 20 Moduslink supervisors and agents. Acted as event coordinator for Events Team to help with Trade Show planning.
Feb 2011 - Jun 2012
Yoga Instuctor
Nov 2010 - Jul 2011
Field Marketing Crew Lead
Nov 2010 - Feb 2011
Freeride Ski Coach
Jackson Hole Ski And Snowboard Club
Nov 2007 - Oct 2010
1 education record
Allyson Matthews education
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Colorado College
FAQ
Frequently asked questions about Allyson Matthews
Quick answers generated from the profile data available on this page.
What company does Allyson Matthews work for?
Allyson Matthews works for Roamie.
What is Allyson Matthews's role at Roamie?
Allyson Matthews is listed as Founder and CEO at Roamie.
Where is Allyson Matthews based?
Allyson Matthews is based in San Francisco, California, United States while working with Roamie.
What companies has Allyson Matthews worked for?
Allyson Matthews has worked for Roamie, Tonal, Gopro, Corepower Yoga, and Clif Bar & Company.
How can I contact Allyson Matthews?
You can use AeroLeads to view verified contact signals for Allyson Matthews at Roamie, including work email, phone, and LinkedIn data when available.
What schools did Allyson Matthews attend?
Allyson Matthews holds Ba, Sociology from Colorado College.
What skills is Allyson Matthews known for?
Allyson Matthews is listed with skills including Social Media, Social Media Marketing, Product Marketing, Social Networking, Marketing, Project Management, Customer Service, and Event Planning.
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