Ally Millar Email and Phone Number
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A Marketing & Communications Leader with over 15 years’ experience across product marketing, content marketing, and creator ecosystem. I am passionate about making the digital world a more vibrant and equitable space, and I leverage my expertise in marketing communications, digital media, and social platforms to craft compelling and relevant messages for creators, consumers, and advertisers. I also serve as a board advisor for Diversity Cyber Council, a non-profit that empowers under-represented demographics in the tech industry. I have a strong track record of building and scaling global marketing teams that deliver high-impact strategies including major product launch go-to-market plans, Fortune 500 integrated brand campaigns, and creator content campaigns. I excel at talent development, mentorship, and cross-functional leadership across product, engineering, communications, and partnerships teams.
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Member Of The Board Of AdvisorsDiversity Cyber CouncilNew York, United States
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Senior Program Manager, Cross-Meta Central Product FoundationsMeta May 2024 - PresentMenlo Park, Ca, Us -
Product Marketing Lead, Instagram & Threads SafetyMeta Jul 2023 - May 2024Menlo Park, Ca, UsAs Product Marketing Lead for Safety & Well-Being, I lead product strategy and go-to-market on Instagram & Threads safety and well-being tools for creators, including Meta Verified, account transparency, anti-bullying & harassment tools, and 2024 elections readiness. I recently lead the launch of new tools to combat spam bot accounts, leading to an 80% increase in adoption of safety tools by creators in Q4 2023 and a 21% positive sentiment increase with target audience.
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Product Marketing & Operations Lead, Facebook & Instagram Creator ProductsMeta Aug 2020 - Jul 2023Menlo Park, Ca, UsAs Product Marketing & Operations Lead, I built and lead a global team leading go-to-market strategy and high profile activation programs for major cross-Meta launches such including Reels, Creator Bonuses, Meta Verified, and Subscriptions, beating onboarding goals by 25% on average. We achieved results by identifying high-value target segments to craft bundled multi-product solutions to drive increased adoption in market. I also developed and lead an updated, comprehensive market feedback insights analysis, and worked closely with VPs in Product and Partnerships to drive alignment and set goals.
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Partner Product Marketing & Operations, NewsMeta Sep 2018 - Aug 2020Menlo Park, Ca, UsAs the Partner Product Marketing & Operations Manager supporting the News vertical, I lead go-to-market strategy & growth activation programs for all video and monetization products for News, and developed best practices for increased discovery for our News Media partners. These best practices grew video revenue for news broadcasters by 37%. I also managed a small team of North America News product marketers, and worked directly with VP-level stakeholders on high-priority escalations and integrity issues, including 2020 Elections Integrity and Misinformation.
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Member Of The Board Of AdvisorsDiversity Cyber Council Feb 2024 - PresentAtlanta, Georgia, UsDiversity Cyber Council is a 501c3 Non-Profit that serves under-represented demographics in the tech industry by facilitating education, training, and staffing opportunities to establish a sustainable and diverse talent pipeline to the workforce.
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Senior Director, Partnerships ProductsHearst Digital Media Nov 2015 - Sep 2018New York, Ny, UsIn my work leading the Partnerships Products team, I helped launch Hearst's Snapchat partnership driving 40MM unique viewers per month and $30MM incremental revenue, as well as TikTok partnerships with 3.6MM channel subscribers and $500k of incremental revenue. I advised on new editorial strategies leveraging native content for social platforms, and worked directly with our platform partners (Snap, TikTok, Instagram, and Twitter) to create sponsorship opportunities to bring to Hearst's advertisers. -
Director, Brand PartnershipsFullscreen, Inc Jan 2015 - Nov 2015Playa Vista, California, UsAs the first Brand Partnerships director for women's verticals, I helped create the beauty and fashion creator team leading strategic execution of content plans across YouTube, Snapchat, and Instagram. I secured $3MM+ in brand partnerships for our creators, and drove $200k+ additional incremental revenue by developing an affiliate advertising model. -
Director, Content StudioStylehaul, Inc. Mar 2014 - Dec 2014Los Angeles, Ca, UsAs content director, I lead a small team of marketers driving development of global creator content plans for YouTube, Twitter, and Instagram to secure brand partnerships for StyleHaul's creators. -
Director Of Content MarketingHearst Magazines Jul 2013 - Mar 2014New York, Ny, UsAs Director of Content Marketing, I lead strategy for the new Hearst Branded Content team, including creating integrated video and social programs for Fortune 500 clients securing $3MM incremental revenue.
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Associate Director, Digital MarketingHearst Magazines Feb 2011 - Jun 2013New York, Ny, Us• Managed digital-first innovation programs across all 24 Hearst properties• Lead all social and digital product marketing
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Digital Product MarketingTime Out North America Nov 2007 - Feb 2011As the digital product marketing manager, I managed digital and mobile product go-to-market and operations, and lead a social team including first-to-market partnerships with Foursquare and Twitter. Site traffic increased over 300%; digital sales increased 400% during tenure.
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National Accounts ManagerScience Magazine Aug 2005 - Nov 2007
Ally Millar Skills
Ally Millar Education Details
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Columbia UniversityBachelor'S Degree
Frequently Asked Questions about Ally Millar
What company does Ally Millar work for?
Ally Millar works for Diversity Cyber Council
What is Ally Millar's role at the current company?
Ally Millar's current role is Member of the Board of Advisors.
What is Ally Millar's email address?
Ally Millar's email address is al****@****ail.com
What is Ally Millar's direct phone number?
Ally Millar's direct phone number is +121264*****
What schools did Ally Millar attend?
Ally Millar attended Columbia University.
What are some of Ally Millar's interests?
Ally Millar has interest in Social Media, Sports, Health, Aspca, Content, Education, Environment, Photography, Digital Marketing, Music.
What skills is Ally Millar known for?
Ally Millar has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Social Media, Digital Media, Strategy, Online Advertising, Content Strategy, Marketing, Marketing Communications, Mobile Devices, Advertising.
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