Allyn Bailey Email & Phone Number

As Senior Director of Brand Experience and Communications at SmartRecruiters, I lead the development and amplification of a compelling brand story that positions us as a leader in talent acquisition technology. I design and execute holistic strategies that drive brand recognition, foster community engagement, and inspire loyalty across audiences. From creating impactful PR and media programs to building customer advocacy and influencer initiatives, I shape narratives that resonate and deliver measurable impact. Through thoughtfully designed brand experiences—including high-profile events, strategic communications, and bold storytelling—I connect audiences to our mission and elevate our presence in the market. Grounded in my roots as an experience designer, I bring creativity, empathy, and innovation to every touchpoint, transforming connections into unforgettable moments.

Hiring Success® is defined as the ability to hire top talent on-demand, and on budget. It’s what sets the best organizations apart from the rest. A company’s talent is the only sustainable differentiator for a winning business, and yet for too long, recruiting has been treated as a back-office HR function. Transactional workflows coupled with faster and cheaper metrics like time-to-fill and cost-per-hire incentivize a race to the bottom. The most successful businesses recognize that talent acquisition is a strategic partner to the business. They structure their recruiting teams to focus on 3 key principles of Hiring Success: Compelling Candidate Experience, Engaged Hiring Managers, Empowered Recruiters.

Beaverton, Oregon, United States

Delivering bite sized moments of change. The world of work is evolving. Talent teams are on the forefront. Helping your organization thrive in a dynamic and changing environment is what we are here to do. Through tailored transformation workshops, leadership coaching and collaborative change design sessions we can help you identify your team and organization’s change triggers and craft a roadmap for continuous evolution that will allow you to thrive in a world that will never move as slowly as it is today.

Global

HR departments are a thing of the past. A legacy of corporate infrastructures focused on "controlling employees" and managing them like widgets with rules, policies and guidelines designed to keep everyone in line out of the false notion that, that would create increased productivity and more profits for the business. As Genius Group's Head of Talent I am reimagining the relationship of talent and the company they partner with. Talent is the genius.

The heart of talent management is in the ability to see, identify, attract and engage the right talent to propel your company and organization to success. The challenge is that talent and work are both dynamic. The person who sent in their resume to your ATS 6 months ago, has grown new skills, evolved new capabilities and had new experiences. The needs of your company have also evolved and changed. You may have not seen that discarded candidate as the right fit before, but now they could be the talent that you need to create the impact your company desires. Problem is traditional talent acquisition and recruitment marketing has focused on the attraction part of the scenario and not done a good job of keeping your insight and connection to talent fresh and relevant. That perfect talent fit is invisible to your recruiters and has long lost interest in you as a company. I believe this dynamic can change by rethinking the purpose and role of recruitment marketing. I am leading a global transformation in recruitment marketing focused on understanding the connection between making great matches of people to jobs and the purposeful collection of insight, data through relationships that evolve over time.

Portland, Oregon Area

Recruitment is in the midst of a fast paced evolution driven by changing candidate expectations and needs, advancements in technology and tools, and increased demands from organizations dealing with new workforce needs. I lead a team of global adoption and transformation consultants who work with Intel’s recruiting teams, to identify and design talent acquisition strategies, drive adoption of new recruitment capabilities ranging from recruitment marketing strategies and tactics to integration of new recruitment technologies, assessment strtaegies and analytics capabilities.

Portland, Oregon Area

Bringing together a global team of recruitment content, attraction and nurturing experts to deliver break thorough access to the best talent for Intel. We leverage every tool in the recruitment marketing toolbox to understand what candidates want and need and then design a coordinated set of micro-experiences to build, nurture and convert Intel's pipeline of top talent.

Portland, Oregon Area

Coordinating the Intel Talent Experience Architecture Team's design, development and implementation of experiences for candidates, hiring managers and recruiters that attracts great talent to Intel, connects them to exciting opportunities and converts them to exceptional members of the Intel family. Experience design is a critical element of creating breakthrough access to top talent for Intel.

Portland, Oregon Area

Develop and implement candidate experience strategies to attract and hire the best talent for Intel. Understand the key motivators and expectations of potential candidates and leverage that insight to design experiences that demonstrate to candidates all of the things that make Intel a great company to work for and encourage them to join the Intel family.

Collect, explore and analyze various data inputs to define the current and ideal Intel employee experience. Consult and collaborate with business groups to help define employee experience design requirements, solution options and opportunities, success indicators and metrics, to help increase employee satisfaction and velocity. Coordinate efforts to increase employee engagement through designing and implementing planned employee experiences.

Designed and coordinated a groundbreaking research effort to understand the Intel employee experience. Analyzed over 2 million individual data points and insights to develop foundational set of over 30 Intel employee behavior based usage models that range from being a new employee to increasing velocity and feeling well utilized. Additionally provided a clear understanding of the Intel employee segments based on behaviors, attitudes and demographic influencers as well as a set of employee experience ideal experiences which are used to develop and design programs and products.

Our Services: Customized Training Design | New Employee Orientation Programs | OSHA / Regulatory Training | Customer Service Training | Sales Training | Leadership Programs | New Supervisor Training |Ethnographic Research | Customer Analysis | Business Process Analysis | Competitor Analysis | Social Networking | Copy Editing | Promotional Materials | Events | Presentation Development and Formatting | Web Content | Blogs | Articles | Search Engine Optimized Content | User Manuals | eBooks | Ghostwriting | Presentations | Speeches | Action Planning | Vision and Mission Development | Business Process Development | Business Planning | Comprehensive Project Management | Communication Strategies | Timeline Management | Resource Management | Quality Control At MacInnes Innovations we believe that the influx of new technologies, business standards, generations of workers and consumer demands have all collided to create the next generation of the business ecosystem. We have pulled together some of the foremost thinkers and doers within this new business paradigm, who are ready and eager to assist you as you make the transition and experience your own company revolution. We offer services in the areas of business development, change management, user experience, performance improvement and market analysis.

Manage business unit responsible for developing and deploying eLearning solutions for fortune 500 companies. Create and drive business development and market segmentation plans. Innovate and coordinate change processes.

Designed and deployed performance improvement solutions for the sales organization. Drove user centered research to construct short and long term action planning roadmap for field sales efforts.

Customer Experience Design and Transformational Change Consulting: •Driver of holistic end user research programs incorporating elements of market research, human factors engineering, psychological prototyping, organizational design and business development. •Facilitator and business manager for a series of large-scale, high impact transformational change efforts. Activities aimed at assessment of a diverse range of small and large business interests worldwide. •Crafted and evolved a systematic methodology that exposed root causes and facilitated the development of concrete action plans by the client organizations. The methodology proved to be a practical way to reliably trigger large-scale, user-centered transformational change. •Conducted Worldwide Intel Inside® Program Model Workplace Study consisting of customer interviews, surveys and usage testing resulting in profile determination and customer experience action plans.

Designed and deployed Lean manufacturing training. Constructed and delivered 3 year strategic organizational learning roadmap.

Training and Development Consulting: •Developed strategic worldwide training plan for Intel Inside® Program, in order to meet program goals and objectives as well as meet the rising need for high quality training delivered internally and externally •Drove field sales training effort directed at high impact co-marketing customers in the channel through worldwide strategies. •Played critical roll in program rollouts and processor launch trainings •Developed Web Based Training for internal and external use •Developed and implemented various employee integration programs including Intel Inside® Program New Hire Integration Program, New Hire Handbook, New Employee Orientation Training and Interactive Web Based Training on Program Requirements. •Developed and designed Intel Inside® Online Network training material for 2001 deployment, ensuring the successful implementation of IION by program customers and increasing the likelihood of meeting Intel Inside® Program’s goals.

Supervising T&C Specialist for Child Development and Youth Programs

Ba, Child & Family Studies

Political Science