At Well-Oiled Marketing, we help businesses leverage modern paid media and email strategies to help meet larger business goals like building brand awareness, establishing thought leadership, and generating sales.

• Oversaw over $1.5 million annually in paid media spend for MJH Life Sciences' 50+ brands.• Developed paid media strategies in collaboration with internal brand stakeholders to meet business goals including brand awareness, event registration, and lead generation.• Supervised all paid media team member activity including performance monitoring, regular performance evaluations, annual reviews, hiring and recruitment.• Coordinated with senior leadership to drive digital and analytics decision-making for the company.• Directed integration of acquired brands into the team's workflow and education of new stakeholders.• Collaborated with MJH Life Sciences’ marketing agency, Proximyl Health, to develop pay-per-click (PPC) strategies for pharmaceutical and biotechnology clients.

• Managed over $500K annually in pay per click (PPC) for company’s portfolio of Pharmacy and Healthcare Specialty brands. • Tracked success and executed supporting PPC campaigns for traffic-based sponsored content contracts for five internal brands. • Trained 30 members from the brand marketing organization on digital marketing tactics and best practices—allowing participants to actively execute campaigns.

• Shaped integrated marketing strategy for B2B customers in diverse industries. • Produced concepts and written content for varied marketing tactics including web, blog, social media, email, and collateral. • Implemented and managed a strategic B2B LinkedIn plan, increasing client’s monthly impressions from 4,000 to 125,000.• Tracked campaign results, web traffic, and email analytics and make indicated adjustments. • Managed SEM campaigns using information derived from web analytics and marketplace research.• Interfaced with customers on a regular basis to execute campaigns and tactics.• Developed industry tracking methodology designed to create specialized marketing campaigns.• Collaborated with graphic design team to create impactful digital and print design.

• Developed call scripts and training decks to support XFINITY Rewards implementation plan. • Consulted with the vendor on the best way to streamlining property information• Executed test cases in Rewards Central and completed User Acceptance Training.• Planned and executed Comcast Cares Day for Interns with an eight-person committee.

• Restructured the way in which newsletters were developed, cutting production time in half. • Produced and maintained internal webpages supporting the Human Resources LoB. • Assembled applicable information on social selling and educated Account Executive teams.

• Developed trade show booth graphics highlighting OEM product offerings.• Developed a tracking system to evaluate the sales team’s performance. • Identified top competitors to the DUPLEX Container and summarized findings.