Marketing Coordinator
Current- Implemented standardization of brand identity across more than 20 regional offices:
- Produced a series of educational videos, bringing awareness of the company’s mission and successesto a wider audience. Created animated videos for social media and digital national campaigns
- Brand development: crafted marketing collateral such as digital/print ads, business cards, banners, brochures, presentations - including design, layout, and copy -, resulting in a more cohesive visual identity
- Produced the organization’s statewide style guide, as well as resource guides, annual reports, and a quarterly magazine
- Planned and executed digital marketing strategy, including paid and organic social media, SEO, display advertising, and email marketing campaign strategies
- Served as copywriter and editor for web and social media (Twitter, Facebook, Instagram, YouTube, LinkedIn), as well as newsletters, press releases, and email blasts. Grew online presence and social media engagement by.