Allyson Borunda Email & Phone Number

Los Angeles, California, United States

Development and execution of marketing campaigns (radio, press, partnerships, DSPs) in [PIAS] Label Group family including co-op Independent labels such as: Transgressive, Bella Union, Heavenly Recordings, Don't Sleep, Speedy Wunderground + more.• Develop and manage multi-level marketing campaigns spanning across digital ads, retail, radio, and DSPs• Oversee marketing budgets across labels and track spending throughout entire campaign• Collaborate with creative teams to craft content release plans for singles, albums, and tours• Track campaign performance by applying insights through Spotify for Artists, Chartmetric, and internal databases• Manage relationships with artist management, co-op labels, agents, and international team• Drive physical sales and streaming numbers by creating highly targeted marketing plans throughout the U.S.

Greater Los Angeles Area

Managing a team of 5-10 people on any given show night. I maintain a steady flow of operation and assist with any issues that guests, artists, or crew may have.• Artist and guest liaison, as well as main point of communication with host• Experience managing a team of 5+ making sure everyone follows protocol and solving issues• Assist in set up and break down of event• Curator of social media, company ambassador and directing talent• Evaluation of events and performances after each show

Los Angeles Metropolitan Area

At DoLA, we help culture-forward Angelenos discover incredible concerts and events while answering the question, "What are we going to do tonight?" for more than 250k people a day.• Produces and distributes daily newsletter to a list of 185K + subscribers with an average 40% daily open rate• Tracks and reports trends, audience engagement, and behavior through Google Analytics• Manages front-end and back-end website interface• Pitches and creates branded content for top tier clients to drive brand awareness and produce ticket sales• Increased subscribers by 15% via event partnerships and local business promotions• Reports on performance data: ad campaigns, newsletter clicks, page performances, and social media engagement• Social media management with organic and paid social campaigns (Instagram, Twitter, Facebook)• Contributes to the ideation and execution of DoLA sponsored events

Greater Los Angeles Area

- Managed and securededitorial and online press for 8+ clients to promote music, tours and grow online presence - Acted as liaison between artists, managers, promoters and press at venues and on press days - Pitched and created relationships with various editors, journalists and publications - Stay on top of music trends in the digital space and collaborate on research to improve artist brand

Greater Los Angeles Area

• Supporting national publicists by researching, compiling press clippings and gathering press contacts• Drafting press releases and EPK’s for a large roster of artists• Social media management and execution of media and marketing campaigns• Tracking artist tours and press nationally and internationally • Production assistant on photo shoots, music video shoots, etc.

Intern at DoTheBay that has experience with several positions throughout the company. DoTheBay is the number one entertainment website in the Bay Area.• Curated and scheduled posts for Twitter, Facebook and Instagram• Created the “Twitter Revamp Project” to curate company voice and product• Tracked trends through google analytics, twitter engagements, Facebook Analytics• Wrote the script for the company’s pilot episode to the web series• Conducted and transcribed artist interviews via phone, e-mail and in-person• Pitched, wrote, and published original content, ideas and editorials• Promo and marketing for Bay Area venues.• Photography and videography at various events

Bachelor’S Degree, Broadcast And Elecronic Communication Arts

Activities and Societies: Associated Students

Bachelor’S Degree, Mass Communication/Media Studies