Ally C Email and Phone Number
Ally is a passionate gaming industry marketing professional of 5+ years, with additional 8 years in retail management experience and 2 years of clinical dietitian experience. A driven, insightful, and organized self-starter, she excels at operational efficiency, brand story-telling, and developing creative solutions to drive success. Exceptional communicator and effective collaborator with both internal and external stakeholders.In addition to gaming and esports, Ally is highly interested in nutrition/health/fitness, makeup/beauty, anime/manga, and film/TV industries.Influencer Marketing Highlights:● Led paid, organic, and earned influencer marketing campaigns across Twitch, YouTube, TikTok, Instagram, and Twitter (X) from end-to-end including campaign brief and social copy development.● Worked with over 2,000 individual creators and/or agents to activate hundreds of marketing campaigns both endemic and non-endemic to the gaming industry.● Continuously developed and maintained relationships with creators and agencies, often earning repeat work with influencers throughout career progression.Community Management Highlights:● Adept at monitoring Discord servers and social media for community feedback, discussing findings with key stakeholders, and developing solutions to improve community experience.● Continuously seeks to increase community engagement by interacting with fans on social media posts, Discord servers, and Twitch/YouTube livestreams.● Promptly takes moderation action when needed to ensure a safe, inclusive community experience.Project Management Highlights:● Highly experienced in identifying roadblocks in workflow processes and developing procedure changes, forms, SOPs, etc. to increase team efficiency, reducing errors, delays, and pain points.● Developed workback calendars, maintained schedules of ongoing tasks and events across multiple campaigns and departments to keep teams on task.● Expertly communicated with stakeholders to manage project expectations and align teams on scope, budget, and timelines.
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Independent Marketing Contractor (6 Month Contract)Gen.GUnited States -
Gaming Creator Manager (Influencer Marketing)Livewire Nov 2024 - PresentNy, Us● Lead creator activation outreach, contracting, and briefing across global markets (US, EU, ANZ)● Develop and establish Livewire's internal process for project management of marketing campaigns involving gaming creators or other influencer talent● Collaborate with global sales team, strategists, and account managers on talent-led marketing campaign creative ideation and execution -
Youtube Partner / Community Manager / Video EditorYoutube Dec 2021 - PresentSan Bruno, Ca, Us -
Twitch Affiliate / Community Manager / Social Media ManagerTwitch Feb 2019 - PresentSan Francisco, California, UsA former full-time Twitch streamer, I have extensive social media management, community management, video editing, and production skills across Twitch, Instagram, TikTok, YouTube, X (Twitter), and Threads.● Manage a community of 16K+ followers, routinely engaging to promote brand loyalty.● Create engaging digital media content on Instagram, Twitch, YouTube and TikTok.● Utilize effective SEO strategy to drive over 2M+ video views from May-June 2023● Continuously research the latest social media trends to develop marketing strategy.● Train and lead a team of 5 moderators on best practices to ensure community safety.● Awarded 1000 Dreams Fund BroadcastHER Grant in December 2020.● Nominated for "Top Twitch Streamer" category in the gameHERS Awards in fall 2021.● Featured on Twitch's front page carousel in July 2021 and March 2022. -
Senior Marketing Manager - Community, Social Media, & InfluencersMonster Theater Jun 2024 - Nov 2024Broomfield, Co, UsSoon-to-Ship Games Worked On: Atomic Owl● Lead community and social media management, grew social presence by 122% within first 7 weeks.● Develop and maintain social media metrics tracking system, adjust strategy based on analytics.● Lead public relations outreach for gaming showcases such as Steam Next Fest, Wholesome Direct.● Establish go-to-market (GTM) strategy for Atomic Owl's demo and full release launches.● Build and launch studio’s first-ever Creator Program, working with Twitch/YouTube influencers.● Overhauled Monster Theater community Discord server to enhance discoverability and encourage higher user retention and engagement rates. -
Influencer Marketing Manager, Gaming & Virtual FundraisingPlayer 2 Mar 2023 - Dec 2023New York, Ny, Us● Managed organic influencer marketing program for client Make-A-Wish America.● Developed go-to-market strategy for summer and winter quarterly fundraising campaigns.● Pitched, developed, and executed multiple event series, including the MANA Talent Summer ofWishes campaign, which raised $36,308. This event exceeded 72% of the overall quarterly goal.● Creators that I sourced/onboarded collectively raised $209,202 from March-December 2023.● Overhauled Make-A-Wish America Discord server, increasing engagement by 300%. -
Influencer Marketing Manager (Creator Activations)Gen.G Sep 2022 - Mar 2023Santa Monica, California, Us● Managed 10+ concurrent brand activations at a time, involving 60+ total creators.● Developed influencer contracts, campaign briefs, social copy, and pitch decks.● Ensured creative direction aligned with client goals, routinely synced with clients.● Sourced talent and negotiated contracts to maximize ROI within sponsorship budget.● Created Standard Operating Procedures to streamline internal communications.● Led project management/influencer marketing for campaigns with budgets up to $500K.
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Senior Influencer Talent ManagerPowerspike Feb 2022 - Jun 2022New York, Ny, Us● Managed brand campaigns end-to-end, including RFPs and contract negotiation.● Utilized networking and research skills to source ideal talent for brand campaigns based on demographics including game genre, location, age, gender, and more.● Consistently provided updates on campaign progress to key stakeholders, internal and external.● Personally sourced and hired 70% of all talent worked with during Q2 of 2022.● Wrote campaign social media copy, campaign briefs, and influencer contracts for activations.● Company permanently ceased operations and dissolved in June 2022. -
Assistant ManagerThe Vitamin Shoppe Jun 2017 - Jul 2019Secaucus, Nj, Us● Accelerated store to #1 in sales in Region 2 for Q1 of 2018 as the interim store manager.● Facilitated team meetings, onboarded and trained new employees.● Executed weekly planograms and monthly marketing, visual branding refreshes.● Conducted weekly inventory management audits to aid in loss prevention and stock balancing. -
SupervisorGamestop Oct 2009 - Aug 2015Grapevine, Texas, Us● Drove sales through solution selling, presumptive selling, and customer engagement.● Executed consistent daily & weekly inventory management audits, resolved discrepancies.● Conducted visual branding and marketing refreshes weekly, and sticker price changes daily.● Selected to train 7 other stores within the district on operational efficiency and organization.● Routinely led the store in Net Promoter Score, with average score of 93% across career.
Ally C Education Details
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Kent State UniversityNutrition -
Cleveland State UniversityBiology
Frequently Asked Questions about Ally C
What company does Ally C work for?
Ally C works for Gen.g
What is Ally C's role at the current company?
Ally C's current role is Independent Marketing Contractor (6 month contract).
What schools did Ally C attend?
Ally C attended Kent State University, Cleveland State University.
Who are Ally C's colleagues?
Ally C's colleagues are Hyungmin Park, Seunghyun Steve Lee, Taeyeong Kim, Woojin Lee, Wenbo Fan, David Yuchan Park, Sofia Yoo Min Cha.
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