Ally C Email & Phone Number

United States

United States

Ny, Us

● Lead creator activation outreach, contracting, and briefing across global markets (US, EU, ANZ)● Develop and establish Livewire's internal process for project management of marketing campaigns involving gaming creators or other influencer talent● Collaborate with global sales team, strategists, and account managers on talent-led marketing campaign creative ideation and execution

San Bruno, Ca, Us

San Francisco, California, Us

A former full-time Twitch streamer, I have extensive social media management, community management, video editing, and production skills across Twitch, Instagram, TikTok, YouTube, X (Twitter), and Threads.● Manage a community of 16K+ followers, routinely engaging to promote brand loyalty.● Create engaging digital media content on Instagram, Twitch, YouTube and TikTok.● Utilize effective SEO strategy to drive over 2M+ video views from May-June 2023● Continuously research the latest social media trends to develop marketing strategy.● Train and lead a team of 5 moderators on best practices to ensure community safety.● Awarded 1000 Dreams Fund BroadcastHER Grant in December 2020.● Nominated for "Top Twitch Streamer" category in the gameHERS Awards in fall 2021.● Featured on Twitch's front page carousel in July 2021 and March 2022.

Broomfield, Co, Us

Soon-to-Ship Games Worked On: Atomic Owl● Lead community and social media management, grew social presence by 122% within first 7 weeks.● Develop and maintain social media metrics tracking system, adjust strategy based on analytics.● Lead public relations outreach for gaming showcases such as Steam Next Fest, Wholesome Direct.● Establish go-to-market (GTM) strategy for Atomic Owl's demo and full release launches.● Build and launch studio’s first-ever Creator Program, working with Twitch/YouTube influencers.● Overhauled Monster Theater community Discord server to enhance discoverability and encourage higher user retention and engagement rates.

New York, Ny, Us

● Managed organic influencer marketing program for client Make-A-Wish America.● Developed go-to-market strategy for summer and winter quarterly fundraising campaigns.● Pitched, developed, and executed multiple event series, including the MANA Talent Summer ofWishes campaign, which raised $36,308. This event exceeded 72% of the overall quarterly goal.● Creators that I sourced/onboarded collectively raised $209,202 from March-December 2023.● Overhauled Make-A-Wish America Discord server, increasing engagement by 300%.

Santa Monica, California, Us

● Managed 10+ concurrent brand activations at a time, involving 60+ total creators.● Developed influencer contracts, campaign briefs, social copy, and pitch decks.● Ensured creative direction aligned with client goals, routinely synced with clients.● Sourced talent and negotiated contracts to maximize ROI within sponsorship budget.● Created Standard Operating Procedures to streamline internal communications.● Led project management/influencer marketing for campaigns with budgets up to $500K.

New York, Ny, Us

● Managed brand campaigns end-to-end, including RFPs and contract negotiation.● Utilized networking and research skills to source ideal talent for brand campaigns based on demographics including game genre, location, age, gender, and more.● Consistently provided updates on campaign progress to key stakeholders, internal and external.● Personally sourced and hired 70% of all talent worked with during Q2 of 2022.● Wrote campaign social media copy, campaign briefs, and influencer contracts for activations.● Company permanently ceased operations and dissolved in June 2022.

Secaucus, Nj, Us

● Accelerated store to #1 in sales in Region 2 for Q1 of 2018 as the interim store manager.● Facilitated team meetings, onboarded and trained new employees.● Executed weekly planograms and monthly marketing, visual branding refreshes.● Conducted weekly inventory management audits to aid in loss prevention and stock balancing.

Grapevine, Texas, Us

● Drove sales through solution selling, presumptive selling, and customer engagement.● Executed consistent daily & weekly inventory management audits, resolved discrepancies.● Conducted visual branding and marketing refreshes weekly, and sticker price changes daily.● Selected to train 7 other stores within the district on operational efficiency and organization.● Routinely led the store in Net Promoter Score, with average score of 93% across career.

Master Of Science - Ms, Nutrition

Bachelor Of Science - Bs, Biology