Allyson Goldstein Email & Phone Number

Greenville, South Carolina, United States

Greenville, South Carolina, United States

Remote

• Onboarded newly-hired employees while simultaneously managing multiple training classes at various stages of the 6-week program. • Recorded virtual training presentations to solve time management challenges for current trainers. • Organized hundreds of different instruction materials across disparate systems into a single, unified source. • Supported team leads in training and education needs. • Codified company core values. • Implemented a progressive training assessment to evaluate employee performance and identify opportunities for professional advancement.

Gainesville, Florida Area

• Guided a 4-person team in meeting department KPIs, resulting in an average of $1.3M RPA and over $2k APV. • Encouraged and motivated team to embody the core values and company mission. • Improved customer response rate and knowledge of venue partner services to realize an 18% YoY growth for the number of booked events. • Resolved venue partner concerns efficiently and practically, resulting in a decrease in the number of high-priority matters. • Contributed to lowering churn and growing existing client base to 300+ partners. • Executed a department-wide optimization project that revealed areas of revenue potential and corrected inconsistencies between repositories for venue partner knowledge. • Accounted for over 6,500 phone and email touch points with customers in one month during peak season. • Created custom, interactive proposals with menu options, pricing information and space details for every customer. • Demonstrated creativity and empathy to ease the stress and cumbersome process of planning a private event.

Greenville, South Carolina Area

• Served as the primary marketing and communications manager for six, B2C companies.• Conducted metric reports of business communication platforms to identify areas for improving customer engagement. • Dedicated resources to supporting company sales objectives and business development needs. • Organized and maintained company servers for storing all project-specific data. • Networked with local business owners, entertainment vendors, service workers and industry professionals to promote company services. • Produced visual communications for all special projects, resulting in a diverse portfolio of photography, videography and infographics. • Directed a team of interns to monitor public relations and complete administrative projects to support large-scale event execution. • Improved the CRM workflow for sending sales emails to current customers, which eliminated the dissemination of outdated and duplicated information. • Supported the corporate identity rebrand for a wedding venue by modernizing the website, printed sales materials and social media channels. • Led a digital retargeting campaign that increased monthly ad impressions by 47% and heightened web traffic to a venue's private events page.

Greenville, South Carolina Area

• Fostered long-standing partnerships with B2B clients in the foodservice industry • Collaborated with client services, creative and production teams to deliver impactful experiences to external stakeholders • Monitored hundreds of project schedules and budgets to deliver within client expectations • Leveraged expertise in content creation for blogs, case studies, press releases, digital advertising and video production • Led the project coordination for several accounts including an e-learning program for the employees of a global agricultural tire manufacturer

• Led the Executive Committee and board members in various program initiatives including advertising education, public service, membership recruitment and creative services• Managed the fiscal budget for the chapter resulting in a profitable year • Supported recruitment and initiation of new board members• Promoted the chapter's mission through community involvement and advocacy for advertising regulations

Greenville, Sc

• Developed RFPs that aligned with the areas of expertise for one of the largest architectural and engineering firms in the Southeast. • Demonstrated the firm's experience through interview presentations, resulting in dozens of winning bids for multi-million dollar projects. • Provided client services, project management and content marketing for several disciplines across two branch offices. • Supported the business development team in public relations and email marketing needs.

Greenville, South Carolina Area

• Directed the planning and execution of an annual awards competition, which received hundreds of submissions from regional marketing and advertising agencies • Recruited and managed a committee of volunteers, a panel of judges, and a selection of vendors to support the award entry process• Trained committee members to assume leadership positions for the following calendar year • Hosted a Gala of over 150 guests to honor recipients of ADDY awards

Columbia, South Carolina Area