-Manage a pipeline of hundreds of prospects through Sales Force-Generate new leads, follow-up, and setting meetings, in person and/or conference call, for marketers in the Publishing & Media industries, with previous exoerience in the Box Subscription, and solo/continuity industries. -Attend and represent Wiland at conferences and trade shows and develop relationships with prospective and current clients-Anticipate possible objections of prospective clients quickly, and then clearly address those concerns to overcomes objections-Identify areas of opportunity within the direct mail and digital space along with the new media landscape within an organization and provide ways to meet those strategic goals by generating more revenue-Research and understand issues and problems within my assigned industries and develop strong solutions for specific prospective clients’ needs and requirements-Re-establish contact with inactive clients and take steps to reactivate their client relationship with Wiland-Coordinate with the legal department to prepare contracts for new clients-Continuously meet and exceed a sales quota of 15 new clients per quarter.-Effectively transition new clients to their respective assigned Client Services teams by communicating identified goals, strategies, timing, data resources and personnel of the new client to best facilitate the analysis, modeling and fulfillment

-Ensure timely delivery of services to clients across industries (Publishing, Non-profit, Catalog, etc), including mail plans, test recommendations and campaign analysis.-Analyze and interpret historical campaign performance and apply knowledge to future campaign strategies and planning-Recommend segmentation tactics for refinement or expansion of list selection along with new universe opportunities-Analyze marginal list universe for opportunities to improve ROI and P/L-Develop a vast knowledge of client’s business in order to research future improvement opportunities-Coordinate with List Brokers to develop and monitor exchange balances on behalf of clients-Proactively interact with clients to maintain strong knowledge of their organization and marketing plans

-Manage e-mail campaigns for optimum productivity-Analyze e-mail marketing results to determine strategies to improve response-Updates newsletter e-mail lists-Manage and update subscriber lists-Utilize “Engage” Program (Customer Database)-Work with List Brokers to coordinate list rental for Direct Marketing efforts-Build Mail Plans for Direct Mail Campaigns to optimize response and profitability-Analyze front end and back end results and develop strategies to improve ROI-Provide insight into Direct Mail creative and analyze test creative results

Design and implement online marketing campaigns Maintaining the monthly marketing budgetAssist in the design of the company websiteAid in Search Engine Optimization of the website and sub domainsSupport the eCRM development for new and potential customersMarketing the clothing and toy lines