Allyson Robiller Email & Phone Number

Wilmington, North Carolina, United States

Developed a TikTok content strategy with goals to maximize reach, increase online presence on a new platform, and convert audience into ticket buyers - producing 40,000 views with an engagement rate of 11.12% and completely sold out venues for 70% of events in the last four months.Oversees a social team that curates strategy and feeds across platforms bringing in a following of 5,996 across Facebook, Instagram, and TikTok - while following no one.Responsible for running all social platforms and generates promotion calendars for each campaign.Mastermind behind content and director of team of designers and editors for consistent content.

Minneapolis, Minnesota, United States

Spearheaded a campaign with artists Svdden Death and Marshmello (Mellodeath) resulting in reaching an audience of over 345,000 across platforms with an engagement rate of 4.9% - orchestrating a one-of-a-kind pop up event at Mall of America followed by selling out the Armory. Quadrupled KPIs in Q1 with TikTok strategy - gaining over 1,200 followers, increasing engagement rate by over 4%, and garnering over 20,000 likes starting on a new platform.Increased reach by over 200,000 on TikTok in Q1 and Q2.Led a recent campaign with Breakaway Music Festival, landing over 200,000 views across platforms and achieving an engagement rate of 5.4% - although this was the first time hosting this festival here, we helped sell out all four afterparties and the festival at 12,000 goers per day.Recruit, manage, and maintain relationships with influencers who create content promoting events.Point of contact for artist’s marketing teams to ensure assets and deliverables are created and organized.Manages design and content teams - providing and organizing marketing assets.Responsible for posting and engaging with followers across Facebook, Instagram, Twitter, and TikTok daily - from strategy to post building ads, interactive stories, hosting giveaways, and more as needed.

Minneapolis, Minnesota, United States

Coordinated all marketing efforts that lead to over 190,000 impressions across Facebook, Instagram, and TikTok. Directed audience through the sales funnel using organic content, gaining over 300 website clicks and 275 likes on Hairpolice’s scheduling tool.Currently doing a campaign titled “Stylist Spotlight” created to increase traffic to each stylist’s chair that is unique to their wants - so far reaching 12,521 people with an engagement rate of 4.8%.Grandfathered into events such as Taste of Minnesota, Bass Ribbon Pines, and as of this year North Coast Festival for vending and doing hair.Responsible for posting and engaging with followers across Facebook, Instagram, and TikTok daily - from strategy to post creating content, stories, hosting giveaways, and more as needed.

Minneapolis, Minnesota, United States

Client’s ROI averaged three times their investment.Established entire marketing plan and lead all projects for each client’s unique set of deliverables - working with almost thirty businesses across varies industries in the last four years.Manage and maintain daily operations of all social media accounts for three clients.Reached an audience over 45,000,000 across all managed platforms and accounts for clients through well developed strategies, mixing trending and evergreen content, and applying captivating copy.Draft, revise, review, and file contracts with all clients.

Hopkins, Minnesota, United States

Partnered with Awake Social initially to build strategies for each platform, kickstarting the business on social media and gaining its 4,000 followers.Operated monthly newsletters that got a 50% open rate or higher.Led a team of three marketers to run a campaign for Mess Hall’s Kids Art Camp - creating Facebook ads, running an event page on Facebook and Google, and making organic content that ultimately booked out camp.Responsible for posting and engaging with followers across Facebook, Instagram, and TikTok daily - from strategy to post creating content, stories, building relationships with influencers, traditional marketing, and events.

Minneapolis, Minnesota, United States

Responsible for all content for four clients - creating content and copy that followed varying brand guidelines.Conducted in-depth hashtag research that increased reach by an average of 2% across clients.Assisted in various marketing duties as required.

Minneapolis, Minnesota, United States

Partnered alongside founder to develop strategies and content for five clients, employing persuasive copywriting techniques and graphics aligned with sales objectives.Constructed brand audits for new clients, providing comprehensive insights and recommendations then implementing them - driving followers up an average of 300 or more per client.Interacted with client’s audiences daily, increasing reach rate by an average of 2% or higher.Facilitated monthly meetings to discuss strategy, address concerns, and align ideas with clients.Orchestrated projects and business needs with founder, doubling the company's client base.Scouted and built relationships with influencers on behalf of clients.

Education record

Education record