A solid background in digital omni-channel marketing, customer communications, brand & campaigns. As a contributor or leader, blending strategic an analytical thinking, tactical execution, strong launch & GTM capabilities. Extensive experience delivering growth, aligned with corporate objectives, through engaged, thought provoking, pipeline enriching programs. Excellent communication & interpersonal skills with both technical & non-technical stakeholders. Exceptional problem-solving skills, with the ability to analyze complex issues and develop actionable recommendations. Extensive senior executive experience.Key Competencies: Demand Generation Marketing Campaigns, eMarketing Strategy, Partner/Channel Account Management, Launch Planning, Global Campaign Execution, Marketing Strategy, Financial Planning, ROI Reporting, Agency Experience, People Management, Field Marketing, Training, Strategic Business Planning, Messaging, Positioning, Customer Nurture Programs, Content Development, Social Media, Email and Web Optimization, Targeted Segmentation, Lead Generation, Campaign Analytics.ADDITIONAL RELEVANT EXPERIENCE:Amdocs Software, Inc.-San Jose, California - Manager Marketing and IBM Partner ProgramsPalm, Inc.-Sunnyvale, California - Senior Marketing and Communications ConsultantSun Microsystems, Inc.-Menlo Park, California - Manager; Marketing, Advertising, Partner Marketing, and Field Services Programs
Moore Consulting
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Marketing And Digital Demand Growth ProgramsMoore Consulting Jun 2023 - PresentPleasanton, California, United StatesDevelop and execute omnichannel digital integrated campaigns, focused on customer needs and business growth. Utilizing data-driven insights to optimize marketing solutions enhancing channel efficiency and effectiveness.
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Director, Global Marketing And Digital Demand ProgramsSap Customer Experience Nov 2021 - May 2023Following a continuous improvement model, leveraging past performance knowledge, analytics, and best practices in digital marketing to deliver KPI goals. Prioritizing relationships, digital innovation, dynamic social tactics, pilots, and persona-based / ABM target messaging. -
Director, Cx Global Campaigns And Field Enablement, Sap Cloud Business GroupSap Customer Experience May 2020 - Oct 2021Achieved marketing goals through management and supervision of ten full-time employees. Led HQ alignment with global field stakeholders to execute campaigns, go-live digital events, ABM plans, and tracking data to optimize KPI’s. -
Global Campaign Lead, Sales Cloud (Callidus) And Service CloudSap Customer Experience Apr 2019 - Apr 2020Build and deliver dynamic campaigns for Sales and Service Cloud, across the full customer and partner journey. Executed a comprehensive demand generation strategy, mapped to key audiences and personas. -
Marketing Communications ConsultantCisco Sep 2017 - Jan 2019Led global implementation of day-to-day campaign needs for full funnel, high scale programs, and alignment. Software Support Services, Sales Readiness and Go-To-Market -
Marketing Communications Consultant: Office Of Global Strategy And Enterprise TransformationCisco May 2017 - Sep 2017Multiplier Effect: Branding campaign, marketing and GTM lead o Marketing strategy, launch and evangelism to internal and external audiences o Delivered VSEM, marketing plans, content strategy, persona mapping and execution 4qtr. rolling launcho Demand gen campaign for full funnel prospect journey along with omni-channel delivery and execution -
Marketing Communications Consultant: Cisco ServicesCisco Feb 2013 - May 2017Led global implementation of day-to-day campaign needs for full funnel, high scale programs, and alignment. • Provided full funnel customer journeys for Services Renewal Campaign, delivering 240% SQL increase.
Allyson Moore Education Details
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Bachelor Of Arts B.A.
Frequently Asked Questions about Allyson Moore
What company does Allyson Moore work for?
Allyson Moore works for Moore Consulting
What is Allyson Moore's role at the current company?
Allyson Moore's current role is Global Integrated Marketing | Digital Demand Programs | Lifecycle Marketing | Campaign Management | Lead Nurture | Campaign Performance | Data Analytics | Growth Mindset.
What schools did Allyson Moore attend?
Allyson Moore attended Pepperdine University.
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