Allyson Voris Email & Phone Number

United States

Montclair, New Jersey, United States

• Perform makeup artistry services at flagship store for clients and potential customers, to provide education andconsultation with the goal of connecting them to the ideal products for purchase.
• Cultivate relationships with clients in order to promote the Jones Road Beauty brand, culture, and ultimatelydrive sales; both in-store and online.
• Consistent daily high seller, contributing over $250,000 in direct sales for 2023.
• Conduct full store inventory audits and cycle counts to collect accurate stock data.
• Personally created a system to link in-store inventory, eCommerce inventory and supply chain in order toeffectively communicate overages, deficiencies, and future needs.
• Support store events and activations including new product launches, partnerships, and off-site events, suchas assisting on photo shoots and opening new retail locations.

• Worked directly with ownership to plan, develop and launch new online brand.
• Participated in development of brand vision and goals, publishing initial and adaptable benchmarks and KPIsfor marketing and sales.
• Created standard operating procedures for all future product launches in order to maximize marketingexposure and also streamline efficient implementation to the eCommerce sales platform.
• Vetted and procured all 3rd-party tools used in marketing and sales.
• Routinely audited company website to ensure consistent branding, product flow and user experience.
• Achieved first $1M in online sales revenue within 14 months of website launch.

Las Vegas, Nevada

• Consistently increased revenue by designing and enacting marketing strategies within budget parameters, byresearching and utilizing key consumer and market data.
• Managed social media platforms and utilized existing industry metrics and KPIs to increase overall brandawareness, engagement, and campaign performance.
• Implemented initiatives to not only increase brand awareness and engagement with target audience, butinitiate recognition with new and diverse audiences.
• Headed an initiative to strengthen our group sales division, by creating and maintaining relationships withmultiple 3rd-party event planners and coordinators.
• Spearheaded launch of several new venues through development and implementation of diverse marketingvideos, social media posts and bolstering our online presence to supplement the tangible visibility ofbillboards.

Paramus, New Jersey

• Improved my counter's corporate sales ranking by 10 positions nationally in my first year.
• Maintained a double-digit percentage sales increase compared to the corporate average of only 0.3%.
• Successfully planned and executed counter events with increased results, including 4 Trend Shows.
• Recruited, trained, and managed a team of makeup artists in flagship store.
• Met personal sales goals as well as sales per hour and average unit sales by continually improving personalproduct knowledge and artistry skills.
• Exceeded department goals by developing and executing an effective business strategy which directly resultedin bringing the counter the 8th highest increase company wide.

Short Hills, NJ

"Being a Makeup Artist with Bobbi Brown is more about helping a woman discover her own beauty while teaching her how to best enhance it—naturally. Our brand is simple, clean and modern and our artistry techniques exemplify this feeling."

Short Hills, NJ

• Received certification to fit women for prosthetics related directly to mastectomies, lumpectomies, and otherreconstructive breast surgeries.
• Completed the future Nordstrom Leaders Program.

Rockaway, New Jersey

• Lead team members to meet and exceed objectives by setting goals, tracking performance daily andimplementing improvement strategies.
• Responsible for scheduling, staging, and stock, among other supervisory tasks.

Newton, New Jersey

• Managed all online and social media marketing, including content creation and implementation.
• Developed and maintained online sales platform.

Bachelor Of Arts (B.A.), Theatre Studies

Suma Cum Laude

Makeup Artistry Certification

High School Diploma, High School/Secondary Diplomas And Certificates