Lead strategy for Asphalt Green's content development. Responsibilities include: building and managing editorial and branded pipelines, creating content (articles, videos and social media) and ensuring widespread digital distribution that certifies the organization as an authority on sports and fitness.Build email campaigns, including scheduling and content creation, resulting in open and click-through rates more than double the industry standard. Leverage paid and organic content to grow organization's social media audience on Facebook, Twitter and Instagram by over 40%.

Established and maintained consistent voice in digital and print materials across all marketing campaign initiatives. Copyedited and wrote content for for print and web materials, including emails, blogs, class descriptions, catalogs, year-end appeals, annual reports, promotions and social media.

Published writer at the following media companies: Prevention.com, Livestrong.com, eHow, Chron.com, The Tampa Tribune and The Gainesville Sun

Created B2B and B2C content, including developing yearly editorial calendars and writing articles, blog posts and email newsletter on fitness, nutrition, health care and well-being.