Ayelet (Ally) Sondak Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

This senior client service role is responsible for managing strategic client programs and relationships through selling, developing, and overseeing the implementation of leading-edge, measurement-rich multi-platform strategies.Currently working with a leading Jamaican Bank, Food/Facilities/Uniform services, Automotive, and Automated System Solutions clients.

Thornhill, Ontario, Canada

My role as tag’s sole Account Director is to ensure the smooth production of campaigns – from briefing designers and copywriters, to managing budgets as well as managing a team of executives.Of course, I am also responsible for the management of relationships with clients. As a senior point of contact for the agency’s customers, I co-ordinates the resources needed to service projects, builds strategic operational plans and balance the expectations of clients with the execution and… Show more My role as tag’s sole Account Director is to ensure the smooth production of campaigns – from briefing designers and copywriters, to managing budgets as well as managing a team of executives.Of course, I am also responsible for the management of relationships with clients. As a senior point of contact for the agency’s customers, I co-ordinates the resources needed to service projects, builds strategic operational plans and balance the expectations of clients with the execution and delivering of campaign elements. I successfully plan campaigns and develop business accounts, while playing a positive role in the agency’s new business ventures when required. My day to day includes: – Taking a proactive lead in clients’ marketing and advertising strategies– Leading a team to provide the utmost level of client service– Liaising with clients at a senior level on a day-to-day basis– Promoting the expansion of business with existing clients– Working with other senior managers to generate new accounts– Completing projects to a specific schedule and within an agreed budget— Being a consummate professional and ethical AD - While upholding tag's values of quality, integrity, respect and an entrepreneurial spirit Show less

Thornhill

As tag's new Program Director my role includes planning programs (alongside the Accounts and Management teams) from start to completion, involving budgets, deadlines, milestones and processes. I initiate and set goals for programs according to the strategic objectives for that particular client. Additionally I am devising evaluation strategies to discover ways to enhance efficiency and productivity or procedure and people, as well as overall resource management for the agency. I am tasked… Show more As tag's new Program Director my role includes planning programs (alongside the Accounts and Management teams) from start to completion, involving budgets, deadlines, milestones and processes. I initiate and set goals for programs according to the strategic objectives for that particular client. Additionally I am devising evaluation strategies to discover ways to enhance efficiency and productivity or procedure and people, as well as overall resource management for the agency. I am tasked with applying change and risk resource management principles when needed. I also ensure that program operations and activities adhere to contract guidelines and internal policies and of course keep senior management informed with detailed and accurate reports and/or presentations. This, of course, also includes maintaining a line of sight into project/overall agency profitability, scope creep and billing accuracy. Show less

Thornhill, Ontario, Canada

As an Account Supervisor I was responsible for my client's strategic planning, market analysis, competitive activity analysis, as well as recognizing and capitalizing on business building opportunities, in addition to leading and managing the responsibilities of the Account Services support team (i.e. Account executives).My day-to-day duties include supporting client relationships by understanding their business needs, ensuring their objectives are met and providing day-to-day strategic… Show more As an Account Supervisor I was responsible for my client's strategic planning, market analysis, competitive activity analysis, as well as recognizing and capitalizing on business building opportunities, in addition to leading and managing the responsibilities of the Account Services support team (i.e. Account executives).My day-to-day duties include supporting client relationships by understanding their business needs, ensuring their objectives are met and providing day-to-day strategic guidance to achieve their goals through various solutions and initiatives. I ensure all initiatives meet measurement plans and present thoughtful analyses of results and recommendations to clients and internal teams. Additionally, I guide the understanding of the client's business including industry and category insights, and customer needs and be able to represent those to internal teams, as well as engage and mentor junior account staff on an on-going basis, fostering growth and development. Of course, I also assist in the creation of presentations, writing proposals, and client visits/presentations and work closely with planning, account services, media, digital and creative teams to promote a cohesive, respectful, client-focused environment. Show less

Toronto, Ontario, Canada

• Focused on Digital Marketing campaigns, most notably SEO, SEM, Landing page strategy and Social Media • Managed workflow between clients and delivery teams to ensure campaign success was achieved and maintained• Analyzed campaign data to both provide monthly reporting and direct delivery teams in optimization opportunities• Represented the Client Internally to always ensure their best interests were in mind

Toronto, Canada Area

Integrated in both Print and Digital Media (with a focus on transitioning all clients to the digital space). Strategic Consulting, including business plans & advertising strategy development for national clients. Develop, maintain and grow profitable business over the long term by providing effective service to my client base, personally and indirectly, in keeping with company values and ethics. A member of the Social Committee team which is in charge of company events and morale… Show more Integrated in both Print and Digital Media (with a focus on transitioning all clients to the digital space). Strategic Consulting, including business plans & advertising strategy development for national clients. Develop, maintain and grow profitable business over the long term by providing effective service to my client base, personally and indirectly, in keeping with company values and ethics. A member of the Social Committee team which is in charge of company events and morale boosters. Coordinated with agency partners to ensure flawless execution of search engine marketing, affiliate marketing, digital media, and retargeting programs.Ensured cross-channel programs are executed flawlessly. Leveraged A/B testing software (Omniture) to improve advertising, test offers etc. Conducted post campaign analysis and provided reporting to internal and external teams.Reviewed copy and managed site creative development process and liaison between Bricks & Mortar, online and vendor efforts. Provided efficient, professional customer service to internal and external business teams. Show less

Concord, Ontario

Analyzing existing client advertising needs and helping them achieve their goals either through online or offline strategies. Furthermore, was responsible for maintaining an existing client list, and achieve monthly quotas of new business dollars.

Toronto, Ontario

Highly effective Classified Ad sales for EYE WEEKLY Magazine and well as cross selling into B Magazine & Canadian Immigrant.A closer and effective prospector of new business on a regular and consistent basis. Always thrived to break budget and increase both business and revenue. In touch with client needs and demands while acting as the go-between with management, online, design and customers to ensure the best results.Acted as interim Team leader for a 10-month period in 2008… Show more Highly effective Classified Ad sales for EYE WEEKLY Magazine and well as cross selling into B Magazine & Canadian Immigrant.A closer and effective prospector of new business on a regular and consistent basis. Always thrived to break budget and increase both business and revenue. In touch with client needs and demands while acting as the go-between with management, online, design and customers to ensure the best results.Acted as interim Team leader for a 10-month period in 2008 while the search was on for a new Marketing & Sales Director. Show less

A quaint ceramic studio in Thornhill where individuals can come and paint ceramic in studio. Hosted numerous birthday parties, bachelorettes, scouts, schools and business meetings.Trained and hired all new staff, ordered and maintained stock on a regular basis and coordinated work schedules.

Ba, History

Activities and Societies: Member of Vanier College Business minor. Scholarship received upon acceptance.

Education record