Allyson Lambert Email & Phone Number

As a freelance content strategist and writer, I work hands-on with clients throughout the Bay Area and west coast to create high-quality content to use for their website and marketing campaigns. By solving unique problems and implementing creative ideas, I help brands elevate their voice across digital channels. Role: ♦ Work collaboratively with Bay Area companies to create engaging content like blogs, articles, press releases, web copy, and documents. Collaborate with designers to complete projects. ♦ Collaborate with subject matter experts to collect information and break down complex topics into concise, clear content. Write and edit content and obtain all necessary approvals from clients. Key Accomplishments: ✔ Attended Code for America Summit as a freelance writer and wrote six blogs covering various seminars. Blog topics included strategy, engineering, design, and civil-tech.✔ Managed creative team for client's B2B e-commerce website bringing in $6 mil in revenue. ✔ Wrote copy for website in engineering space and obtained client approval. ✔ Created press release for start-up, helping them get leads for business in the medical field.

Los Angeles, Ca, Us

Role: ♦ Worked remotely with client, Edward Jones, to assist on the Strategic Communication and Delivery team with internal communications and deliverables. Key Accomplishments: ✔ Partnered with change and communication associates and leaders to support internal communication plans and related deliverables to communicate a holistic message that drives action within a target audience. ✔ Wrote and edited internal communications. Facilitated reviews with stakeholders and legal/ compliance, making sure all necessary approvals were obtained and filed before publishing. ✔ Developed communication strategy (including key messages), using stakeholder analysis and whiteboarding sessions as inputs. ✔ Created and executed communications content plan including the timeline, channels, frequency, and responsibility.

San Francisco, Ca, Us

In this role, I had the opportunity to attend the 2019 Code for America Summit as a freelance writer and wrote six blog posts covering break-out sessions and seminars. Topics included civil tech, empathy and design, strategic communication, and subjects surrounding designing a better government.

Atlanta, Georgia, Us

★ Worked onsite with client, Wells Fargo, as the Digital Content Consultant for the Wells Fargo Community found at WellsFargoCommunity.com. In this role, I created their content strategy and wrote financial articles for their website. Role: ♦ Wrote articles for customers about important and trending financial topics. ♦ Created the strategy for a complex approval process for articles. ♦ Met with Subject Matter Experts and Lines of Business to discuss article topics. ♦ Created a Content Intake Process to gather new ideas to for our content calendar. ♦ Worked with Subject Matter Experts, Lines of Business, and Legal Teams to approve content. ♦ Reported results at bi-weekly team meetings to management. ♦ Created documentation of my processes to have for our records retention. ♦ Had weekly 1:1 with my manager to prioritize tasks, meet deadlines, and review processes. Key Accomplishments: ✔Showed a month-over-month increase in engagement in unique article views.✔Increased unique article views by 50% over a 6-month period. ✔Wrote 13 new articles to help educate and inform customers about financial topics. ✔Created content strategy for approval process and helped identify content bottlenecks.

San Francisco, Ca, Us

Pioneering the voice-enabled path to purchase. Alpine.ai is making brands and retailers accessible and valuable in a voice-enabled world.With the growing popularity of voice-first devices like the Amazon Echo and Google Home and now over 100M Android phones conversationally enabled, consumers are increasingly expecting brand experiences to deliver valuable answers conversationally on these devices.Alpine is reimagining these experiences by creating voice and visual solutions that benefit consumers in this new, voice-enabled world.Alpine just closed a round of funding with support from The Chernin Group, Betaworks and Javelin Venture Partners. To view our open roles visit https://alpine.ai/careers.

★ As a freelance content strategist, I worked onsite with clients to provide personalized content marketing and consulting services that drove results in an effective and efficient way. Online marketing has never been more fun, and the results speak for themselves. Role: ♦ Worked with 10+ marketing clients including small to medium sized businesses and Silicon Valley startups. ♦ Interviewed clients and create engaging, authentic content that use storytelling to engage customers. ♦ Consulted with clients to develop their content strategy, report results, and meet all project deadlines.♦ Collaborated with other freelance engineers and graphic designers to complete complex web projects by their deadlines.Key Accomplishments: ✔ Managed a monthly campaign to promote a special event and in-store"back-to-school" sale. ✔ Interviewed staff of non-profit organization to create engaging stories for their blog that highlighted key accomplishments. ✔ Consulted with clients on-site to conduct keyword research and create innovative content strategies to drive results. ✔ Brought in $500k revenue for a client using an organic online campaign.

★ OCG is a Digital Marketing Agency in Reno, NV. They develop websites and manage marketing campaigns for clients across several industries including medicine, law, manufacturing, travel, education, insurance, and more. Role: ♦ Manage content department, overseeing marketing projects for over 40 clients. ♦ Manage freelance writers including hiring, planning, and editing work for all projects. ♦ Write, edit, and post high-quality blogs on client websites. ♦ Work one-on-one with clients to write relevant, engaging content for their websites. ♦ Develop content strategy for clients by creating outlines and interviewing them in person.♦ Perform keyword research and track keywords for websites in SEMrush and Moz. ♦ Meet with clients to report monthly analytics and key-word rankings.♦ Manage client accounts, handle communication, and ensure all creative projects are completed on time. Key Accomplishments: ✔ Teach workshops to clients on blogging and creating credible online content. ✔ Emphasize the importance of communication for small businesses. ✔ Train clients to use WordPress as a blogging platform, ✔ Work on-site to create engaging content for small businesses. Software: SEMrush, Moz, Google Analytics, Yoast, WordPress, Social Media, Mailerlite, MailChimp, Constant Contact, and Basic Photoshop

Carson City, Nv, Us

★ Ametherm is a B2B manufacturer in the electrical engineering industry. Role: ♦ Create three pieces of engaging content per week including blog posts, videos, articles, web pages, and email campaigns. ♦ Create three pieces of engaging content per week. ♦ Write, edit, and curate blog posts, videos, articles, web pages, and email campaigns. ♦ Measure traffic of content and conversion rates. ♦ Use Google Analytics, Moz, Google Webmaster Tools, and Google Adwords for analytics. ♦ Manage e-mail campaigns and measure traffic.

Pittsburgh, Pa, Us

★ The FLD Program recruits recent college graduates and trains them in finance functions through a series of manufacturing-based assignments. For my first assignment, I relocated to Reno, NV from Pittsburgh, PA to train in Cost Accounting and explore various career-paths within the company. Role: ♦ Support Cost Accounting roles for Reno, NV and Louisville, KY Plants. ♦ Perform month-end close process, monthly reporting, and account reconciliations.♦ Assist with physical inventory and help prepare annual budgets. ♦ Travel to on-site locations for training and work related tasks as needed. ♦ Participate in career development and leadership training. Key Accomplishments: ✔ Developed training manual for Raw Materials Receiving Process. ✔ Led trainings to improve receiving process. ✔ Planned and hosted PPG booth for Manufacturing in Nevada Conference (October 2014). Systems: Oracle 11i, Microsoft Access, Microsoft Excel 2013

★The McCarl Coverlet Gallery is a nonprofit cultural organization that collects, preserves, interprets, and disseminates the history of weaving and folk traditions in the Northeastern region of the United States. Role:♦ Assisted Director/Curator with marketing plan to increase student and community engagement. ♦ Planned and execute special events including: open mic nights, art shows, and gallery openings. ♦ Hosted annual "Terrible Towel" fundraiser during Steeler Camp, welcoming 1000+ guests. ♦ Updated social media platforms including Facebook and Twitter.♦ Wrote, edited, and managed content calendar and writers for blog. ♦ Helped develop marketing plan for "Woven into History," a visiting school program for grades 1-6. Key Accomplishments: ✔ Hosted "Emerging Artist Exhibit," an art show displaying work or 30+ students. ✔ Developed blog with 1000+ views in first 3 months. ✔ Gained 200+ likes on Facebook page in 2013.✔ Increased gallery visitation by 33% in 2012.

Latrobe, Pa, Us

★ SRA's work in the Admissions Department to help with recruitment activities for incoming freshman at Saint Vincent College. Role:♦ Assisted Associate Director with recruitment process including: direct mailings, designing and editing publications, data entry, preparing for college fairs, general office tasks, and phone calls. ♦ Gave campus tours to perspective students and families. ♦ Participated in "Get Acquainted Days," an open-house event designed for perspective freshman.Key Accomplishment: ✔ Chosen to speak on student panel at "Get Acquainted Days" to answer questions about college.