I am a strategist with a passion for using research and data to drive innovation, product and service improvement. I’m customer obsessed, a “big-picture thinker,” and a collaborative and authentic leader.In my first 10 years at Intuit, I conceived, developed, and executed a strategic vision for Intuit’s Influencer Relations program. I also expanded Industry Analyst programs globally earning top placement with firms including and led teams to scale Customer Relations and key association relationships. At Workday I expanded my role to include driving strategy for multiple programs, and leading our annual Technology Summit. Having returned to Intuit in 2021, I shifted focus to competitive intelligence and business development across our small business portfolio.I have strong business acumen and a proven track record evaluating competitive intelligence and strategic business opportunities, particularly in the small business and financial technology space. Before moving to the vendor side, I worked with high-tech and financial services clients on branding, content development and market research at several agencies in the Boston area. True to my agency and consulting roots, I still like to move fast and connect the dots between competitive intelligence, product strategy and influencer programs.Core Competencies:StrategyMarket / Competitive Insights Business Development Integrated MarketingDigitalPartnership Development Business Intelligence BrandingFinancial Services / FinTech / BankingSmall BusinessHealthcarePersonal FinanceMobileERPEnterprise SoftwareHCMFinancialsAnalyticsAI/ML (Artificial Intelligence / Machine Learning)Industry Solutions (insurance, non-profit, Professional Services, Hospitality & Retail)Cloud / SaaSPaymentsDevelopersCustomer Experience (CX) / Experience Design (UX)Contract NegotiationVoice of CustomerConsultingDemand GenerationContent MarketingAgency & Budget Management Vendor & Contract Management Industry & Analyst Relations Content Generation Social Media & Measurement
Listed skills include Strategy, Analyst Relations, Media Relations, Management, and 46 others.