Allyson C. Email and Phone Number
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Allyson C. personal email
Allyson C. phone numbers
I am a strategist with a passion for using research and data to drive innovation, product and service improvement. I’m customer obsessed, a “big-picture thinker,” and a collaborative and authentic leader.In my first 10 years at Intuit, I conceived, developed, and executed a strategic vision for Intuit’s Influencer Relations program. I also expanded Industry Analyst programs globally earning top placement with firms including and led teams to scale Customer Relations and key association relationships. At Workday I expanded my role to include driving strategy for multiple programs, and leading our annual Technology Summit. Having returned to Intuit in 2021, I shifted focus to competitive intelligence and business development across our small business portfolio.I have strong business acumen and a proven track record evaluating competitive intelligence and strategic business opportunities, particularly in the small business and financial technology space. Before moving to the vendor side, I worked with high-tech and financial services clients on branding, content development and market research at several agencies in the Boston area. True to my agency and consulting roots, I still like to move fast and connect the dots between competitive intelligence, product strategy and influencer programs.Core Competencies:StrategyMarket / Competitive Insights Business Development Integrated MarketingDigitalPartnership Development Business Intelligence BrandingFinancial Services / FinTech / BankingSmall BusinessHealthcarePersonal FinanceMobileERPEnterprise SoftwareHCMFinancialsAnalyticsAI/ML (Artificial Intelligence / Machine Learning)Industry Solutions (insurance, non-profit, Professional Services, Hospitality & Retail)Cloud / SaaSPaymentsDevelopersCustomer Experience (CX) / Experience Design (UX)Contract NegotiationVoice of CustomerConsultingDemand GenerationContent MarketingAgency & Budget Management Vendor & Contract Management Industry & Analyst Relations Content Generation Social Media & Measurement
Intuit
View- Website:
- intuit.com
- Employees:
- 5
- Company phone:
- 1-888-843-5449
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Head Of Competitive Product IntelligenceIntuit Dec 2021 - PresentMountain View, California, UsStrategic Analysis and Recommendations: -Lead strategic deep dives across the small business segment to identify gaps and opportunities in product and service offerings.-Deliver data-backed recommendations to business and product leadership, informing a pipeline of small-scale M&A activities to accelerate product capabilities or address gaps.-Collaborate frequently with business development and corporate strategy teams as well as product and marketing leaders.Data Utilization and Analytics: -Leverage data and analytics from both internal and external sources to establish leading indicators for flagging customer attrition and the growth of competitive or complementary offerings. -Connect insights to the QuickBooks ecosystem to inform strategic decisions and identify product gaps.Partnership and Collaboration: -Identify opportunities and draft business cases for partnership in service to delivering increased Gross Network Sales (GNS) and Average Revenue Per Customer (ARPC) within the QuickBooks base.-Strengthen product positioning versus competitors.Key Achievements-Proven experience in strategic analysis, particularly in FinTech.-Strong analytical skills with the ability to interpret complex data and provide actionable insights.-Excellent communication and presentation skills, with the ability to influence senior leadership.-Experience with M&A activities and corporate strategy.-Familiarity with the QuickBooks ecosystem, small business segment and broader Fintech and SaaS applications market.
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Director Analyst RelationsWorkday Nov 2018 - Dec 2021Pleasanton, California, UsPromoted to strategically manage multiple, wide-ranging analyst programs for our team including, Workday technology, medium enterprise, and partner/alliances and services. My role is focused on driving analyst strategies that create positive impact across our Workday's products and ultimately help to influence buying decisions. In my new role, I now have leadership responsibility for Workday's Innovation Summit, our cornerstone annual analyst event. -
Director, Global Analyst RelationsWorkday Nov 2018 - Nov 2021Pleasanton, California, Us
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Senior Manager, Global Analyst RelationsWorkday Apr 2016 - Nov 2018Pleasanton, California, UsFocused on supporting strategic industry analyst and influencer activities for Workday's technology narrative and our nine vertical industries (which include: healthcare, higher education, professional services, financial services and technology.) I am a partner and close collaborator with Demand Marketing (particularly with respect to key personas including the CIO), Content Marketing, Social Media & PR, Product Strategy, Product Marketing and Competitive Intelligence. I also work to ensure that the most relevant influencer content and insights are readily available for Sales Enablement efforts.
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Founder, Principal ConsultantThe Strategic Influencer Nov 2015 - Sep 2016Boutique advisory service specializing in identifying and working with influencer groups beyond the media to drive innovation, elevate brand and product awareness and drive engagement.Current clients include a Kleiner Perkins backed startup focused on small business credit.info@thestrategicinfluencer.com -
Senior Leader, Influencer RelationsIntuit Aug 2012 - Nov 2015Mountain View, California, UsChallenged to establish, build and scale an Influencer Relations function to endorse strategies, promote expertise, and recommend products in service to brand awareness. Lead team focused on Customer Relations, association relationships, and partnered across the company to capitalize on influencer content. Managed analyst and agency activities, 2 employees, and an annual budget of $1.5M.Established a scalable blueprint for “enabling influencer audiences,” leading to strengthened relationship with America’s Small Business Development Center (ASBDC) and program expansion NACCE and other groups. ASBDC touches +1M small businesses a year and NACEE works with community colleges and engages +30,000 entrepreneurs in underserved areas annually.Conceived, championed, and developed an event-specific communication plan for key influencers attending QuickBooks Connect that resulted in customer press interviews, positive analyst coverage, and social media reach to more than 3M followers. Developed integrated communications for the Intuit Pride Network, playing an integral role in launching an employee engagement videos, leader communications, addressing employee tax and healthcare implications due to Defense of Marriage Act with both press and Network members, developing content for “Best Places to Work” applications and global events, and enabling allies with accurate information.
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Senior Manager, Industry Analyst RelationsIntuit Jul 2010 - Aug 2012Mountain View, California, UsExpanded leadership role to drive the strategic direction of global AR programs across the company—to support a transition to cloud services (SaaS), with a focus on innovation and mobile. Drove influencer recruitment for Intuit’s participation in industry events (including Innovation Gallery Walks) which led to top billing in industry analyst reports (notably a Forrester case study on mobile innovation at Intuit) and increased press coverage.Established a value-added partner relationship with customer and market insight team, becoming a “go-to” partner and advisor for senior leaders on market and competitor trends, and earning Intuit’s 2010 Excellence Award.
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Analyst Relations ManagerIntuit Oct 2005 - Jul 2010Mountain View, California, UsLead analyst relations for Intuit’s Small Business (SMB) Division—comprising multiple product platforms including accounting, payments, and third-party applications. Drove creation of “end to end stories” for press and analysts the better illustrated Intuit’s breadth and depth of products and services across business units.Grew Intuit’s analyst base from 15 key influencers to 75 (representing 20 companies), and securing top billing in head-to-head reviews and case studies. These analysts also help shape stories with press, protecting Intuit’s brand.Established formal communications process and guidelines for AR operations, setting expectations with analysts, establishing SLAs, and managing to a standard communications cadence. Conceived idea and developed an analyst relations blog, achieving planned goals of creating engagement, measurement, and a feedback loop in the organization.
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Member, Leadership Board For Analyst Relations ProfessionalsForrester Research 2005 - Nov 2015Cambridge, Ma, UsRepresented Intuit as a member of the analyst relations council. -
Program ManagerDavies Murphy Group (Now Lewis Pr) Dec 2003 - Oct 2005Managed analyst relations programs for multiple clients in the knowledge management and security space. Drove media relations successes including coverage in Forbes (cover story), Financial Times, USA Today and key technology trade journals.
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AssociatePan Communications Dec 2002 - Dec 2003Boston, Massachusetts, UsManaged media and analyst relations, speaking and award activities for multiple clients. Established and leveraged relationships with media to secure key placements included major outlets. Collaborated with senior staff to develop strategies and advise clients on positioning and branding. -
Independent ConsultantVarious Companies Nov 2001 - Aug 2002Worked with several financial services and socially responsible investing companies on marketing and PR planning and branding activities. Drove the development of targeted content marketing and advertising materials and conducted competitive research on potential investment targets.Investor's Circle: Contractor Commons Capitol: Contractor New York Life Investment Management (NYLIM): Senior Marketing Writer/Project Manager
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AssociateLns Communications Sep 2000 - Oct 2001Supported a portfolio of technology clients and advised on competitive market, industry trends and strategic positioning. Developed strategic content for marketing trade shows and the web. Managed analyst relations, speaking and award programs; coverage highlights include USA Today and Financial Times.
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Analyst, Investment Management OperationsFleetboston Financial Jun 1998 - Sep 2000UsServed as investment management operations contact for Fleet brokers. Researched, analyzed and reported on proprietary mutual fund and annuity product activities for 1,500 Branch Representatives. Oversaw relationship and ongoing business transactions with five general vendors and major mutual fund companies. Engineered processes and maintained database for unmatched cancellations, resulting in the correction of several million dollars in overstated sales, and the recovery of over $3M dollars in misallocated compensation.
Allyson C. Skills
Allyson C. Education Details
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Fairfield UniversityBachelor'S Degree -
University Of OxfordEnglish Literature (British And Commonwealth)
Frequently Asked Questions about Allyson C.
What company does Allyson C. work for?
Allyson C. works for Intuit
What is Allyson C.'s role at the current company?
Allyson C.'s current role is Product and Competitive Strategist, ex-Workday.
What is Allyson C.'s email address?
Allyson C.'s email address is al****@****day.com
What is Allyson C.'s direct phone number?
Allyson C.'s direct phone number is +165094*****
What schools did Allyson C. attend?
Allyson C. attended Fairfield University, University Of Oxford.
What are some of Allyson C.'s interests?
Allyson C. has interest in Mobile Payments, Mobile, Cooking, Clean Technology, Vintage Watches, Technology, Banking, Health Care, Small And Medium Businesses, Women In Technology.
What skills is Allyson C. known for?
Allyson C. has skills like Strategy, Analyst Relations, Media Relations, Management, Leadership, Corporate Communications, Industry Analyst Relations, Social Media, Public Relations, Strategic Planning, Strategic Communications, Content Development.
Who are Allyson C.'s colleagues?
Allyson C.'s colleagues are Cathi Chapman, Thomas Horton, Linda Felix, Siddesh L C, Chima Okechukwu, Rohit Saxena, Sander Lazri.
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