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Strategic and collaborative corporate marketing leader with a 20-year track record of effective brand building and high performance. Experienced in founding, executing, and directing Analyst Relations, Communications, Content Marketing, Customer Marketing, Product Marketing, Public Relations, Media Relations, and Social Media functions. An innate ability to connect corporate growth initiatives with market signals to develop and execute an operating plan that accounts for organizational misalignments, risks, dependencies, resources, and more to achieve a vision within budget, on time, and measured against transparent goals.Skills: Agility, Data-driven, Growth Mindset, Market Research & Analysis, Project Management, Storytelling, Thought LeadershipTools: Asana, Canva, Demandbase, Google Analytics, Guru, Hootsuite, Hubspot, Onclusive, Meltwater, Outreach, ReferenceEdge, Salesforce, Uberflip, Unbounce, Webflow, WordPress, Wrike
Quiq
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Vp, Strategy & BrandQuiq Sep 2024 - PresentBozeman, Mt, UsQuiq’s agentic AI is seriously upgrading the way brands engage with consumers, enabling them to deliver personalized service to every customer at every touchpoint.The combination of Quiq’s AI Agents, AI Contact Center, and AI-powered business process automation delivers omnichannel experiences across voice, email, and digital channels. The context of the conversation even travels with customers as they move from one channel to the next, and from AI to a human agent. These AI Agents can also interact with you simultaneously on voice and text.Quiq is the only agentic AI platform that IT, CX, and eCommerce leaders can agree on – just ask our customers, like IHG, Spirit Airlines, Volvo, Brinks Home, The Men’s Wearhouse, and so many more. -
Brand Strategist And Communications ConsultantType A Consulting, Llc Feb 2023 - Present -
Sr. Director Of Corporate MarketingMakersights Oct 2021 - Jan 2023San Francisco, California, UsMakerSights is the only consumer insights platform transforming the way retail brands, including Adidas, Ralph Lauren, and Kate Spade, create and bring apparel, footwear, and accessories to market.► Supported a top-of-funnel marketing contribution of 64% with the creation and execution of a full marketing funnel content strategy, including video content, that fueled DG campaigns and educated prospects from awareness through sales engagement.► Collaborated with leadership on the branding, positioning, and messaging that increased awareness and market differentiation.► Drove website refresh and SEO strategy to ensure messaging consistency, support DG efforts, and facilitate the customer journey. ► Developed content for speaking engagements at key industry events, featuring executives from leading retail brands, DVF, Ralph Lauren Polo, RG Barry (parent company of Dearfoams and Baggallini), Michael Kors, Reebok, New Balance, and GANT.► Secured 4X the press coverage YoY, including a mention in a McKinsey & Co. report, several podcast appearances, and a feature in tier 1 fashion trade, Women’s Wear Daily.► Launched inaugural monthly Customer Newsletter, reaching a CTR of 20.3% and read rate of 71.8% while steadily increasing MAUs MoM and aiding customer retention.► Established relationships with industry influencers and leveraged evangelists to drive sales. -
Global Director Of Communications & Customer MarketingSigma Computing Nov 2019 - Oct 2021San Francisco, California, UsSigma Computing, a Sutter Hill Ventures-backed company (Snowflake, Pure Storage, Lacework), is disrupting the cloud analytics space with the only Business Intelligence platform purpose-built for cloud data warehouses that makes data analysis available to everyone via a spreadsheet-inspired interface. ► Contributed to the 2900% increase in revenue in under two years.► Collaborated with leadership on the branding, positioning, and messaging that attracted and secured customers, like DoorDash, Blackstone, and US Foods. ► Trained executive team on new brand strategy, activated it across the company, and managed the launch of a new website.► Secured 3X the media coverage YoY with a strategy that leveraged third-party validation (customer testimonials and case studies).► Drove the company’s first mentions in a Gartner research note, a Gartner Hype Cycle, and a Forrester Now Tech report, as well as several inclusions in reports by Dresner Advisory Services.► Established and drove customer review programs across Gartner Peer Reviews (4.5 stars), G2 Crowd (4.3 stars), TrustRadius (4 stars), and Capterra (4.2 stars).► Produced thought leadership bylines, blog posts, and social messages on behalf of the executive team. -
Global Director Of CommunicationsWrike Jun 2018 - Oct 2019San Diego, California, UsWrike is one of the leading Collaborative Work Management platforms, helping companies, like Google, Siemens, and Tesla optimize productivity. ► Contributed to the 162% increase in revenue in just over a year by elevating positioning and messaging architecture that supported the company’s upmarket and global expansion efforts.► Achieved and maintained the 1st position in Share of Voice against the top 3 competitors in earned media.► Landed Leader position in the Forrester Wave for Collaborative Work Management. ► Elevated perceived brand value, which contributed to the acquisition by Vista Equity Partners, as a strategic partner to the executive team.► Established and drove communications strategies surrounding the acquisition, resulting in several features in tier 1 business publications, including the Wall Street Journal. ► Grew brand global awareness by planning and orchestrating strategic office opening events with press presence in San Diego, Dublin, Melbourne, Tokyo, and Prague. ► Secured speakers and managed all content for the general sessions at Wrike’s user conferences in San Francisco, Nashville, and London. -
Account ManagerMcgrath/Power Public Relations And Communications Mar 2013 - May 2018Account Manager, March 2017 - May 2018Integrated communications lead for B2B hardware, enterprise software, and cloud companies. Responsible for establishing and executing client communications strategies, as well as serving as the daily contact for clients and providing counsel. Excelled in the development of multichannel public relations campaigns, including corresponding messaging and FAQs. Coached and developed junior staff across multiple account teams and throughout the agency.Account Supervisor, August 2015 – February 2017Crafted strategic public relations campaigns and drafted supporting materials, including press releases, bylines, and media pitches. Developed trend-based story ideas and maintained productive relationships with top-tier and target media. Coordinated events, press days, and media tours, as well as photo and video shoots.Senior Account Executive, March 2013 – August 2015Secured analyst and press coverage, including executive profiles, feature stories, and reports, as well as inclusion in relevant articles and reports. In addition to securing, coordinating, and facilitating briefings, provided training, guidance, and materials to clients in preparation for briefings. Accompanied clients to trade shows and events to facilitate interviews and assist with speaking appearances. Created all forms of content, including press releases, case studies, bylines, blog posts, and social media messages. -
Pure Barre TeacherPure Barre Sep 2010 - Feb 2014Irvine, California, UsPrepared and taught 60-minute full-body workouts that incorporated elements of Pilates, yoga, and ballet for up to 24 students per class. -
National Publicity And MediaSony Pictures Entertainment Jul 2005 - Aug 2010Culver City, Ca, UsNational Publicity Coordinator, August 2008 - August 2010Pursued and secured publicity opportunities with national radio, television, print, and online outlets to generate exposure for upcoming films, talent, and filmmakers. Contributed to the conceptualization, development, and execution of publicity events and stunts. Two-time recipient of the “Sony Spotlight Award” for outstanding performance on a special project.Secured press attendance at premieres, junkets, press days, and set visits. Coordinated event logistics, as well as talent and filmmaker travel, itineraries, and interview coordination. Accompanied talent and filmmakers to various press events including junkets, press days, photoshoots, guild, and specialty screening Q&As, personal appearances, talk shows, award shows, and premieres. Hired and negotiated rates for hair stylists, makeup artists, and clothing stylists for talent and filmmakersOversaw all publicity needs for soundtracks and coordinated with record labels. Facilitated the hire of on-set publicists and continued to act as the liaison between on-set publicist and internal team. Served as liaison between the publicity and digital media (including social media) departments.National Publicity Assistant, October 2006 - August 2008Facilitated filmmaker requests, approvals, itineraries, and interviews. Organized all aspects of press and specialty screenings including scheduling, booking screening rooms, print delivery, guest list, and check-in, as well as the coordination of talent and filmmaker Q&As. Managed national publicity budget and processed invoices.Media Assistant, July 2005 - October 2006Prepared budget and media plan summaries for all Sony Pictures. Created a working database for comparative and competitive market research. -
Television Literary AssistantWilliam Morris Endeavor Aug 2004 - Jul 2005Beverly Hills, Ca, UsServed as liaison between agents, managers, studio executives, and clients. Maintained organization in high volume office, managed multiple calendars and records for agents and clients. Submitted client material for role consideration and oversaw follow up. -
Account CoordinatorMcgrath/Power Public Relations Oct 2003 - Jun 2004Pursued and secured client inclusion in relevant articles and product reviews. Wrote and distributed press releases. Maintained a competitive matrix of extensive primary and secondary industry research to contribute to the counsel and guidance of each client. Sustained a constant dialogue with analysts at leading firms to establish and expand client awareness. Collaborated with account managers to create corporate messaging and strategy.Key contributor in the coordination of the RSA Conference 2004, the world’s leading information security event, resulting in over 10,000 attendees, 388 of which were journalists and industry analysts.
Allyson Scott Skills
Allyson Scott Education Details
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Santa Clara University Leavey School Of BusinessArt History -
San José State UniversityArt History And Visual Culture -
Archbishop Mitty High School
Frequently Asked Questions about Allyson Scott
What company does Allyson Scott work for?
Allyson Scott works for Quiq
What is Allyson Scott's role at the current company?
Allyson Scott's current role is Corporate Marketing Leader · Brand Strategy · Product Marketing · Content Marketing · Communications · Thought Leadership.
What is Allyson Scott's email address?
Allyson Scott's email address is ad****@****lum.com
What is Allyson Scott's direct phone number?
Allyson Scott's direct phone number is +165031*****
What schools did Allyson Scott attend?
Allyson Scott attended Santa Clara University Leavey School Of Business, San José State University, Archbishop Mitty High School.
What are some of Allyson Scott's interests?
Allyson Scott has interest in Children, Civil Rights And Social Action, Environment, Education, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.
What skills is Allyson Scott known for?
Allyson Scott has skills like Media Relations, Press Releases, Powerpoint, Blogging, Social Media, Public Relations, Digital Media, Online Marketing, Event Planning, Publicity, Marketing, Social Media Marketing.
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