Allyson Pittman Gattin, Apr Email & Phone Number

Little Rock, Arkansas, United States

I am responsible for overseeing the creation and implementation of strategic PR plans, programs and activities for the agency's clients. In this role, I write, direct and approve all written materials, including news releases, feature stories, guest columns, pitch and business letters, social media content, speeches, case studies, award entries, etc. Additionally, I provide our clients with counsel on crisis communications and issues management, news interviews and presentations.

Little Rock, Arkansas Area

Little Rock, Arkansas, United States

As the Manager of Marketing and Public Relations at CARTI, I oversaw the planning and implementation of CARTI's marketing, communication and public relations strategies and activities. My responsibilities included developing the annual marketing plan, managing advertising agency relations, identifying and pitching earned media opportunities, developing and implementing media relations plans, coordinating internal and external communications, and social media and web content management. I oversaw members of the marketing department, which included the Marketing Coordinator, Senior Graphic Designer and the Internal Digital Content Producer.

Little Rock, Arkansas Area

As the PR and Communications Specialist, I assisted in the planning and implementation of CARTI's marketing and public relations strategies and activities. My responsibilities included identifying earned media opportunities, developing and implementing a media relations plan, coordinating internal and external communications, and social media and web content creation and management. Additionally, I assisted with special event planning, writing, editing, and graphic design/layout for various publications.

Little Rock, Ar

Served as the day-to-day relationship hub, working directly with our clients to ensure all of their needs were met and actively pursuing opportunities for growth. From writing messaging campaigns and social media content to identifying story ideas and more, I managed multiple projects from conception to completion, always ensuring our clients received the highest level of service. My clients included ARORA, McDonald's, CHI St. Vincent, Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C., Crow-Burlingame and Hot Springs Village.Main Responsibilities:• Successfully planned and executed client activities such as leadership meetings, media appearances, digital campaigns, business missions and other special events.• Assisted in placing client messages and spokespeople in target media outlets.• Wrote social media content.• Managed multiple projects from conception to completion, by anticipating challenges and ensuring deadline and budget adherence.• Provided client service administration including preparing client status and activity reports, providing agendas and recaps for meetings and conference calls, and handling scheduling and logistics.

Little Rock, Arkansas Area

-Oversaw the Audience Engagement Department that included: full-time staff: Communications Manager, Audience Services Manger, Box Office Manager, Facilities Manager; and part-time staff: Assistant Box Office Manager, Box Office staff, House/Bar Managers, Concession Sales Associates, Subscription Sales Associates, Volunteer Ushers-Developed and managed the annual marketing plan and budget-Was responsible for ticket and subscription sales totaling $2,615,000-Promoted all Arkansas Repertory Theatre activities (six-seven shows per year, as well as activities in the Young Artist Program, development events, additional programming and other institutional efforts)-Placed and ensured diverse coverage in print, broadcast and online media that includes feature stories, reviews and live appearances-Created and implemented ongoing PR strategies-Promoted ticket purchases to all MainStage productions-Created and managed design and production of all promotional ads, billboards, radio spots, television spots, emails, etc. for each production-Promoted the purchase and renewal of Season Subscriptions-Managed social media outlets including Facebook, Twitter, Pinterest, Flickr, YouTube and email marketing-Served as the staff liaison for the theatre's young professional group, The 601 Club-Received the Arkansas Nonprofit Alliance Mission Marketing Award in the Social Media Category (September 2015)

Little Rock, Arkansas Area

-Developed and managed annual marketing plans and budgets-Promoted all Arkansas Repertory Theatre activities (six-seven shows per year, as well as activities in the Young Artist Program, development events, additional programming and other institutional efforts)-Placed and ensure diverse coverage in print, broadcast and online media that includes feature stories, reviews and live appearances-Created and implemented ongoing PR strategies-Promoted ticket purchases to all MainStage productions-Created and managed design and production of all promotional ads, billboards, radio spots, television spots, emails, etc. for each production-Promoted the purchase and renewal of Season Subscriptions-Managed social media outlets including Facebook, Twitter, Pinterest, Flickr, YouTube and email marketing-Served as the staff liaison for the theatre's young professional group, The 601 Club-Oversaw members of the marketing department including the marketing manager and the Box Office staff-Received the Arkansas Nonprofit Alliance Mission Marketing Award in the Social Media Category (September 2015)

Little Rock, Arkansas Area

Little Rock, Arkansas Area

Benefited patient support services at the Winthrop P. Rockefeller Cancer Institute at UAMS.

Little Rock, Arkansas Area

-Oversaw the concept development and execution of in-house print, digital promotion and collateral pieces for more than 18 print publications-Led the planning, conception, execution and documentation of more than 15 special events annually -Oversaw and executed more than 15 award programs, ensuring they were promoted, fair and had strong participation-Oversaw and executed external sponsorship opportunities for all of Arkansas Business Publishing Group's print publications

Greater St. Louis Area

-Created a runway show to benefit the Young Women's Breast Cancer Program at the Siteman Cancer Center-Secured a venue and served as point of contact for all venue decisions-Wrote and distributed press releases and media alerts to local media outlets-Secured media and in-kind sponsorships-Secured local boutiques and designers for participation in the runway show-Promoted the event via social media networks-Managed a committee of six and ran biweekly meetings-Secured in-kind raffle donations-Handled all media requests-Co-hosted the event

-Wrote and distributed press releases, media kits, and media alerts to local, national, and international media-Handled all press requests from local, national, and international media outlets-Served as the in-house graphic designer-Coordinated media buying and ad placement-Coordinated media sponsorships-Helped plan, promote, and staff CAM events-Wrote and distributed monthly eNewsletters-Monitored press files-Maintained and increased traffic to all social media networks-Maintained CAM's website-Served as the Junior Board liaison-Served as the Volunteer Coordinator-Oversaw the scheduling and staffing of the CAM Arts Alive Bus, a mobile art studio that brings CAM into the community-Coordinated the CAM Street Team

-Updated and increased traffic to social media pages-Developed and distributed a monthly eNewsletter-Redesigned and coordinated a 20-page monthly magazine-Wrote articles and designed all in-house advertisements for monthly magazine-Wrote and distributed press releases, media kits and media alerts-Coordinated partnerships between outside organizations-Represented station at community events

Bachelor Of Journalism Specializing In Strategic Communciations

Activities and Societies: Chi Omega Sorority

Education record