Allyson Spellman Email & Phone Number

Brooklyn, New York, Us

Brooklyn, New York, Us

Brooklyn, New York, Us

New York, New York, Us

Director of SalesMay 2016 - October 2017Director of Private Events & Catering March 2016 - May 2016

Director of Events & MarketingDecember 2013 - March 2016Event Manager January 2012 - December 2013Oversaw event department for two 3 star, New York Times rated restaurants. Total event sales for 2014 $2,255,650Total event sales for 2013 $2,168,550Grew total event sales by 4% for both propertiesManaged and executed all events for both New York properties by coordinating with management and chef on behalf of the client to realize event vision Streamlined Events department and personnel to maximize efficiency for both locationsServed as a liaison between company and public relations teamCoordinated and developed public relations campaigns Developed marketing strategies for both propertiesResponsible for offsite events and promotionDeveloped, proposed and executed contracts Curated daily custom event menus for each clientCoordinated with outside vendors Managed and trained service staff Organized and orchestrated service Built relationships with new and existing clients to create regulars and repeat events

Developed and maintained both consumer and business customer channels and created revenue through prospecting and networking. Established business development relationships with various streaming media, content, online advertisers and other partners to grow the company. Responsible for developing marketing strategies and leading business development efforts for an innovative marketing product with an emphasis on brand awareness and identity.Deliver high-impact presentations through expertise in marketing and branding to specified target audiences, utilizing online and print marketing to gain exposure in an extremely competitive market.Partner with team members and management on innovative and creative ideas to promote new and existing packages and products, acting as the primary liaison between internal and external customers.Create & execute social media marketing strategies.Perform public relations and media management duties.Provide full comprehensive public relations including press releases to maintaining and growing media contacts.Launch new companies and re-energize established and mature brands.Solve marketing challenges from media and advertising.

Responsible for all public relations communications including, but not limited to, press releases and managing press contacts & appearances.Manage and conduct social media marketing, blogger outreach, internet PR.Daily email HTML creation and Mail Chimp coordination.Solely responsible for all social media communication and campaigns for an upscale urban market and award winning restaurant. Plan, execute and promote all special and private events. Responsible for creating content, writing and editing 2 corporate blogs and websites.Manage all communication with customers and guests.Develop and market all promotional campaigns for both accounts. Manage email database and create content and layout for all emails.

Fishers, Indiana, Us

Freelance writer and contributor to the national edition of Tasting Table. Responsible for daily fact checking duties. Controlled and directed all social media communication for the national edition of Tasting Table. Solely responsible for travel and hotel research. Conducted research on food, beverage and travel trends. Managed communication with public relation contacts regarding travel and cookbook database development.Actively searched for current trends and ideas to contribute to editorial content

Managed and helped generate sales of $3,800,000 a year. Oversaw 60 employees.Responsible for all food and beverage ordering and inventory control.Planned and executed promotions and special events through website, email database and local interaction to drive awareness. Solely responsible for all function booking, planning and execution for events ranging from 6 to 120 people. Orchestrated public relations events to raise awareness and to help local community and non-profit organizations. Proactively wrote and trained a constantly evolving training manual for both front of house and back of house responsibilities. Coordinated directly with chefs, owners and local food purveyors to develop fresh, local and eclectic menu

Provided excellent customer service and experience from greeting to exit.Managed server and bartender schedules, tackling scheduling conflicts.Increased sales through upselling, pairing and offering multiple courses.Created, tested and grew a house specialty drink list.Supported General Manager with event planning and menu creation.Conducted training of all new servers and bartenders on food, wine and service standards

Bachelors, Political Science/Marketing

Food Journalism