Allyson Holsinger Snapp Email & Phone Number

Denver, Colorado, Us

Montreal, Quebec, Ca

Montreal, Quebec, Ca

Montreal, Quebec, Ca

Montreal, Quebec, Ca

New York, New York, Us

Rockfish was acquired by VML in January 2018.

Manage the health and strategic growth of MROC (market research online community) of 8,500 consumersDevelop, execute, and analyze quantitative and qualitative research plans annually for global CPG client and major national retailers.Create and implement weekly content, including client-driven discussions, engagement activities, and blogsManage Community Associate’s responsibilities and tasks within the account and monitor progress of projects

Maintained the database of a research social space of 8,500 members across multiple platformsScripted and launched 2-3 moderately complex questionnaires weekly Coded, tested, and deployed market research online community weekly email and special event communications Created and managed member communication development and distribution using several software platformsResponsible for recruitment execution and management, coordinated internal resources, other Ipsos groups, and end client partners to ensure social space size and makeup met project specifications

Cincinnati, Oh, Us

Developed, managed, and evaluated paid search campaigns in Google AdWords, Yahoo!, and MSN AdCenter for specialty magazine websites to generate magazine subscriptions, e-newsletter registrations, and book sales Supported SEO efforts by building custom landing pages, updating meta data, and researching organic search competitionCreated, analyzed, and made recommendations based on data generated from Google Analytics and Omniture for more than 40 content and e-commerce websitesManaged all online marketing for the Design, Art and Woodworking magazines including sending promotional emails, revamping house ads, and cross promoting additional offers

Carried out marketing strategy plan created Fall 2008, including developing trade show materials and updating promotional items.Researched and implemented initiatives such as print ads, Facebook ads, and LinkedIn to increase awareness and consideration of the UDEL graduate program

New York, Ny, Us

Account Service- Provided research support for the Campbell’s Soup Label’s For Education account service team and internal new business team- Developed presentations on the retail landscape to highlight insight and trends for various accountsSix Sigma- Assisted Group Account Director and Six Sigma teams with coordinating meetings, taking notes, creating action logs and maintaining budgets- Developed competitive analysis reports and industry updates of over 20 of TPN’s competitors for internal identity team