Ally Steiner Email & Phone Number

Richmond, Va, Us

GEICO

Busch Light, Bud Light, TIAA, Penske

Columbia, South Carolina, United States

Working with a Capstone team, we conducted holistic analysis of industry, market, competition, and consumers as fact-based foundation for developing new go-to market strategy. Insights shared via 5 Forces assessment and SWOT analysis. We also crafted a creative brief that concisely identified brand’s positioning, points of difference, and character/tonality as foundation for brand, communications, and messaging strategy. Lastly, we created compressive marketing plan for re-branding of… Show more Working with a Capstone team, we conducted holistic analysis of industry, market, competition, and consumers as fact-based foundation for developing new go-to market strategy. Insights shared via 5 Forces assessment and SWOT analysis. We also crafted a creative brief that concisely identified brand’s positioning, points of difference, and character/tonality as foundation for brand, communications, and messaging strategy. Lastly, we created compressive marketing plan for re-branding of Diplomático Rum including product/service recommendations, communications strategy, pricing strategy, pricing plan, 3-year pro-forma P&L and detailed implementation plan to ensure successful execution. Show less

Columbia, South Carolina

- Selected as 1 of 9 Marketing Scholars for Fall 2023 semester- Crafted go-to market strategy for emerging functional beverage brand to build brand awareness, identify core audiences and personas, determine optimal media channels, determine in-store retailing practices through analysis of competitors, the category, and organic market research. - Analyzed current product messaging and design and using consumer insights/research to prepare for launch

Richmond, Virginia, United States

I verified brand consistency by conducting audits on the websites of the top 8 direct distributors, encompassing over 3,000 products with a combined value of approximately $70 million within the North America Tyvek Business, to ensure alignment with brand guidelines. I also developed a globally adopted Distributor Website Audit framework. Another main project was performing a competitor analysis for the Competitive Intelligence team, emphasizing digital capabilities, distribution strategies… Show more I verified brand consistency by conducting audits on the websites of the top 8 direct distributors, encompassing over 3,000 products with a combined value of approximately $70 million within the North America Tyvek Business, to ensure alignment with brand guidelines. I also developed a globally adopted Distributor Website Audit framework. Another main project was performing a competitor analysis for the Competitive Intelligence team, emphasizing digital capabilities, distribution strategies, 4P's, and product comparisons for the impending competitor. Show less

Columbia, South Carolina, United States

Primary project was redesigning each website, creating marketing media, and managing and promoting their online retail site, where I experienced the fundamentals of brand management, content and digital marketing strategies. I successfully revamped their websites to allow for more user-friendly navigation, a cleaner aesthetic design, and a functional ordering process.

Richmond, Virginia, United States

Learned the fundamentals of insurance, financial planning, investing, and business management through a 50-hour internship with a top financial firm in the Richmond area. My primary role was shadowing employees, observing client meetings, and working with client accounts under supervision. This allowed me to gain valuable experience in personal finance, customer care, and relationships.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Zeta Tau Alpha, Alpha Lambda Delta, Women in Business Council, Marketing Scholars

Bachelor'S Degree, Marketing

Study Abroad Program for Spring 2023 in Florence, Italy Course focus on International Strategic Marketing, Entrepreneurial Marketing

Education record

Activities and Societies: National Honor Society, Beta Club; Chair 12, Mu Alpha Theta, Field Hockey; Captain 11-12, Lacrosse, Phi Alpha.