Allyson Yang Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Senior Product Manager led the build of a platform solution and product which drove an 180% increase in number of successful campaigns executed and a revenue increase of 215% YoY.• Led the development and launch of a proprietary digital retail advertising platform including a real-time customer segmentation engine, built-in campaign performance and analytics manager.• Led data migration from Microsoft Azure to Google Cloud Platform and integrated with Adobe and Salesforce technology… Show more Senior Product Manager led the build of a platform solution and product which drove an 180% increase in number of successful campaigns executed and a revenue increase of 215% YoY.• Led the development and launch of a proprietary digital retail advertising platform including a real-time customer segmentation engine, built-in campaign performance and analytics manager.• Led data migration from Microsoft Azure to Google Cloud Platform and integrated with Adobe and Salesforce technology stacks. Defined and managed a connected ecosystem with optimized customer data intelligence utilizing analytic products, and services to drive sales and engagement for both internal and external clients.• Managed interim and long-term roadmaps and action plans to maintain agility and profitability for the business to thrive post IDFA and cookie deprecations.• Collaborated with stakeholders and tech leads to quickly respond to market changes and emerging opportunities with innovative solutions. Show less

Toronto, Canada Area

Launched a programmatic ad insertion platform on Rogers IPTV as industry first in Canada with targeting capabilities that drove a 200% - 400% increase in ad delivery in two years, netting 19 million ad revenue in 2019. Launched a digital consumer self-serve buyflow of Ignite TV products on Rogers.com, reducing call center customer order processing volume by 30% in July 2018. Launched new telesales ordering system in 2019 to reduce AHT (average handling time) by 60% hence increasing… Show more Launched a programmatic ad insertion platform on Rogers IPTV as industry first in Canada with targeting capabilities that drove a 200% - 400% increase in ad delivery in two years, netting 19 million ad revenue in 2019. Launched a digital consumer self-serve buyflow of Ignite TV products on Rogers.com, reducing call center customer order processing volume by 30% in July 2018. Launched new telesales ordering system in 2019 to reduce AHT (average handling time) by 60% hence increasing agent efficiency.• Identified emerging technologies to drive platform evolution and growth, while continuously improving operations, systems, and processes. • Acted as a Digital Scrum Master, led both consumer and agent-facing digital scrum teams to improve the customer experience through Rogers.com and sales systems. • Prioritized deliverables, managed scopes, and risks to ensure timely launches within budget. Show less

Toronto, Canada Area

Collaborated with internal and external vendors and partners, I managed end-to-end product lifecycle including performance, enhancements, and usage growth. I was responsible for platform budget, feature roadmap and deliverables. I reviewed market and client needs, synthesizing requirements to enhance product with an eye for sustainable growth, operational efficiency and profitability as the key conductor of primary/secondary and technology research.

Liaising between engineers and content partners, I oversaw platform usage, performance, and evolution. I managed cross-functional relationships to optimize advertising sells, operations, and campaign management. Worked with clients and development teams, I built solid external client relationships, meeting all expectations and operational needs.

I managed cable advertising operations and promotional channels to drive brand penetration based on overall residential marketing strategies.

I designed and built video/graphic content for multiple promotional channels while acting as the prime technical subject matter expert for any broadcast operational issues

As the office manager, I managed production invoicing, schedules and contractors. I liaised video production related correspondence, complaints and queries. I trained and delegated tasks to junior staff. I also provided editing and graphic design support to meet growing post-production needs