Allyson Yang Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Canada Area

• Senior Product Manager led the build of a platform solution and product which drove an 180% increase in number of successful campaigns executed and a revenue increase of 215% YoY.
• Led the development and launch of a proprietary digital retail advertising platform including a real-time customer segmentation engine, built-in campaign performance and analytics manager.
• Led data migration from Microsoft Azure to Google Cloud Platform and integrated with Adobe and Salesforce technology… Show more Senior Product Manager led the build of a platform solution and product which drove an.
• Led data migration from Microsoft Azure to Google Cloud Platform and integrated with Adobe and Salesforce technology stacks. Defined and managed a connected ecosystem with optimized customer data intelligence utilizing.
• Managed interim and long-term roadmaps and action plans to maintain agility and profitability for the business to thrive post IDFA and cookie deprecations.
• Collaborated with stakeholders and tech leads to quickly respond to market changes and emerging opportunities with innovative solutions. Show less

Toronto, Canada Area

• Launched a programmatic ad insertion platform on Rogers IPTV as industry first in Canada with targeting capabilities that drove a 200% - 400% increase in ad delivery in two years, netting 19 million ad revenue in 2019..
• Identified emerging technologies to drive platform evolution and growth, while continuously improving operations, systems, and processes.
• Acted as a Digital Scrum Master, led both consumer and agent-facing digital scrum teams to improve the customer experience through Rogers.com and sales systems.
• Prioritized deliverables, managed scopes, and risks to ensure timely launches within budget. Show less

Toronto, Canada Area

Collaborated with internal and external vendors and partners, I managed end-to-end product lifecycle including performance, enhancements, and usage growth. I was responsible for platform budget, feature roadmap and deliverables. I reviewed market and client needs, synthesizing requirements to enhance product with an eye for sustainable growth, operational.

Liaising between engineers and content partners, I oversaw platform usage, performance, and evolution. I managed cross-functional relationships to optimize advertising sells, operations, and campaign management. Worked with clients and development teams, I built solid external client relationships, meeting all expectations and operational needs.

I managed cable advertising operations and promotional channels to drive brand penetration based on overall residential marketing strategies.

I designed and built video/graphic content for multiple promotional channels while acting as the prime technical subject matter expert for any broadcast operational issues

As the office manager, I managed production invoicing, schedules and contractors. I liaised video production related correspondence, complaints and queries. I trained and delegated tasks to junior staff. I also provided editing and graphic design support to meet growing post-production needs