Ally Ray Email & Phone Number

Implement strategic marketing initiatives to drive growth in product subscriptions and registrations. Responsibilities include leading marketing efforts for Enterprise, API, Custom Data, and GuideStar products, managing cross-channel marketing to enhance revenue, retention, and product usage, and actively contributing to initiatives promoting equitable.

Design, develop, implement, and track marketing campaigns internationally across 8 markets and 5 languages. Responsibilities include PPC management using Google AdWords, Pardot, and Salesforce, SEO optimization, lead nurturing, email marketing, and content creation.

Cincinnati, OH

Managed 6 unique online programs cross-functionally with a proven track record of increasing leads and enrollment YoY. Tasks for each program included budget creation, strategy development, target audience research, online and print marketing campaigns, SEO optimization, PPC management, and content and design creation.

Organized and executed the communication to current customers and lead generation tactics to new leads using Salesforce and Pardot. Also supported the development of cross-functional campaigns that included the content creation of whitepapers, webinars, digital and print ads, and social content.

Hebron, KY

Managed external teams in the development of marketing materials that included print and digital ads, whitepapers and website branding photoshoots. Team lead on the planning and execution of events across the country that resulted in high ROI from new and existing customers. Other tasks included email marketing, content creation, and SEO management.

Cincinnati, OH

Cincinnati, Ohio Area

Ferdinand, Indiana

Indianapolis, Indiana Area

Indianapolis, Indiana Area

Jasper, IN

Master Of Business Administration - Mba

Bachelor’S Degree, Sport Marketing And Management

Activities and Societies: Sport Marketing Alliance, Independent Council for Women at IU