Alma M. De Los Santos, Mba Email and Phone Number

• Work with small businesses to build content, assess their market, determine the target market(s) and create marketing strategies within the traditional and digital realm. • Social Media Marketing with a focus on Instagram, Facebook, LinkedIn and TikTok. Managed social media accounts, analyzed account analytics, creative content creation, copywriting, and graphic design for posts. • Proofread article content to ensure the appropriate grammar and style are consistent for submission to medical journals.• Bookkeeping for Locum Tenens physician.

- Owned content marketing strategy and execution through all digital mediums, and managed the content calendar averaging 15+ campaigns per month. - Tasked with creating and copy editing compelling marketing content to promote brand awareness and product value proposition across multiple channels (podcasts, blogs, articles, whitepaper, social media, e-newsletters). - Collaborated with copywriters and partners to determine topics that provided the highest value to our target market. - Won New Hire Idea Competition. Proposed and developed a mentoring program to increase cross-departmental synergies and employee growth opportunities. Pilot group launched in June 2022.

• Head of Marketing Department - Strategizes, plans, & oversees the firm’s, practice groups’, & individual attorney’s activities concerning marketing, business development, public relations, & client services, & allocating firm marketing budget. Objective: increase visibility & brand recognition to strengthen & expand the firm’s client base. Observes confidentiality of client & firm matters. This position includes updating and implementing any necessary policies affecting communication outside of the firm. • Digital Marketing: Marketing analytics & content strategy for websites & social media accounts. Manages firm’s website (WordPress), social networking for the firm & its attorneys (LinkedIn, Facebook, etc.), & other electronic communications, including B2B & B2C content marketing & graphic design, evaluating effectiveness, & collaborating with outside consultants as needed. Working knowledge of HTML, CSS, & Javascript. • Responses to RFPs: Supervises & coordinates the firm’s RFP protocol process, including proposal submissions for new clients as needed. • Advertising: Designs & collaborates with vendors on projects for print and digital advertising.• Newsletters, Brochures & Promotional Materials: Designs, updates, and maintains online and print marketing and business development materials for the firm & attorneys. • Business Development: identify & develop plans for business development opportunities & execution for the firm & attorneys. • Directories & Awards: Manages G&K’s profiles on online directories & ranking sites, submits information for attorney and firm awards, & promotes awards. • Event Planning & Gifts: Manages business development/client services functions, events, & opportunities for G&K, including:a. Developing & organizing firm receptions, conferences, attorney events, & special firm-sponsored events;b. Consumer marketing touchpoints for clients & referral sources.

• Managed high-profile, medical malpractice and personal injury cases (85% of which resulted in settlement or favorable verdicts ranging between $300k to $7M).• Reduced costs by 27% for newly acquired cases during the investigation phase, contributing to an overall decrease in overhead costs.• Coordinated information and presentation materials used for focus groups and legal conferences, conducive to case planning and strategy.• Prioritized team tasks and incorporated weekly team meetings which increased team synergy and efficiency.  • Engaged experts, maintaining and cultivating long-term relationships with the firm. • Fostered client relationships leading to referrals of additional cases.

• Assisted attorneys and paralegals with investigation process to pursue or decline prospective cases.• Reviewed medical records and constructed chronologies to expedite case reviews. • Trained and mentored newly hired staff members on content management system, office and case procedures.

• Interviewed prospective clients and opened new cases for further investigation. • Handled over 200 cases per month and facilitated attorney communications with prospective and new clients.• Translated for Tagalog-speaking clients and coordinated language translators for clients as needed.

• Assisted with trial preparation and projects.• Organized events as well as created promotional materials for firm and partners’ personal events and projects.

Developed personal and professional skills in relation to law enforcement, criminal justice and investigation within a Federal law enforcement environment. Passed federal background investigation.

Lobbied work crew program to attorneys and judges as an alternative to first-time offenders. Designed and composed content for program's promotional print materials, informational packets and e-mail marketing.