Alma Derricks Email & Phone Number

Los Angeles, California, Us

Founder of a boutique business and market strategy consultancy that partners with adventurous creators, entrepreneurs, investors, boards of directors, and management teams to navigate competitive inflection points and launch distinctive new businesses and service linesIDEACLOUD / TACK22 : Served as Chief Strategy Officer with responsibility for expanding professional services offerings for cloud-based brand storytelling and visualization platform purpose-built to support large-scale technology solution providers and their channel partnersVERIZON : Co-created a digital media distribution ecosystem designed to accommodate explosive growth in online content streaming and led marketing to support the launch and positioning of a new business unit COMCAST + DIRECTV : Established “lifestyle and entertainment” positioning for newly launched TV One cable network and developed integrated sponsorship packages for national advertisers including Home Depot, Toyota, and Allstate; created the network’s first sponsor-integrated original production as co-creator & executive producer of the cooking/entertaining series Full Plate in partnership with General Mills"

Los Angeles, Ca, Us

Engaged as a Fortune 50 advisor and leader in the Consumer and Culture, Change & Communications (C3) consulting practices; expertise in empowering executive teams to navigate change, align business and talent strategy, develop comprehensive succession and executive development plans, articulate foundational vision/mission/values statements, and build more resilient and dynamic teams.

Austin, Texas, Us

Engaged for one year to leverage and expand filmmaker Robert Rodriguez’s cable network brand to activate ancillary revenue streams, establish new strategic partnerships, and transform a portfolio of commissioned productions into a full-service branded entertainment agencyLed B2C marketing, media & public relations, and brand strategy; also collaborated with Univision on B2B marketing and sales to linear/digital sponsors and distribution partnersManaged a multidisciplinary team in Santa Monica, Austin, and New York, drove thought leadership on evolving consumer behavior, segmentation, psychographics, and cultural influences, and served as a primary media, industry and client-facing spokesperson

Montréal, Québec, Ca

Reported to the Senior Vice President of the Resident Shows Division with responsibility for leading a team of 55, directing global marketing, and driving $500 million in annual sales for Cirque’s portfolio of eight permanent (vs. traveling) shows in Las Vegas and OrlandoSpecifically retained to leverage management consulting experience as the primary liaison with private equity partners during the first 18 months of a complex acquisition / restructuring process and drive growth initiatives including successfully increasing year-over-year revenue-per-seat by over 10%Served as a media / industry-facing spokesperson with responsibility for managing key relationships with an array of corporate and creative partners including MGM Resorts International, Disney Parks, Experiences and Products, The Beatles’ Apple Corps, and the Michael Jackson EstateLed the company’s first-ever show rebranding effort for The Beatles LOVE and tapped Cirque’s unique creative, technical and operational capabilities to create innovative new revenue streams including hosting customized corporate team-building experiences in theaters during idle daytime hours

Worldwide, Oo

Strategy partner responsible for collaborating with senior leadership teams in both a consultative and ‘interim executive’ capacity to develop innovative brand-driven growth strategies and launch new businesses that expand market share and capitalize on the unique capabilities of digital mediaServed as a media / industry-facing representative of the Strategy and Technology, Media & Telecommunications (TMT) practices; led the firm’s primary research study on multi-generational consumer technology trends and oversaw the annual publication and launch of the “Digital Media Trends” report; established a complementary “Gen Y Lab” initiative focused on young adult consumers’ behaviors and preferencesResponsible for driving proposal development and managing interdisciplinary project teams for leading media, entertainment, consumer products, telecommunications, retail, and hospitality clients including Apple, Verizon, Redbox, NBCU, Blue Man Group, and Southwest Airlines

Paris, Île-De-France, Fr

Founding director of the ebusiness consultancy’s Los Angeles office with responsibility for launching leading-edge internet-based businesses and defining the firm’s go-to-market strategyLed client engagements, fostered ongoing business relationships, and contributed industry expertise and thought leadership to clients’ ebusiness initiatives across multiple industry segments; project proposals and presentations yielded over $30 million dollars in new revenue

El Segundo, California, Us

Led an interdisciplinary advertising, business, and editorial team during a complicated restructuring process with responsibility for the management and expansion of the organization’s $150 million entertainment franchise Created and built business cases to support expansive new content, advertising, and consumer / trade promotional programs resulting in increased brand equity and 20% revenue growth

Los Angeles, Ca, Us

Reported to the President as both a consultant and senior executive with P&L responsibility for the development and management of strategic partnerships and new business ventures as well as developing advertising sales programs and marketing cross-promotions with both licensees and franchise partners Managed multi-million dollar marketing and promotional budget for the premieres of Star Trek: Continuum and Entertainment Tonight Online including trade and consumer advertising, live events, contests, premiums, and promotions Negotiated content licensing, marketing, and distribution agreements with both America Online and Microsoft

Us

Reported to the CFO with P&L responsibility for the development, launch, and management of all digital business ventures Conceived and launched The Dilbert Zone on the emerging commercial internet and built its multi-million dollar advertising and international ecommerce businessesGuided all creative, technical, legal, and business strategy regarding digital content, publishing, design, syndication, commerce, and licensing; established the organization’s first corporate ebusiness policies and negotiated terms of online partnerships with media and corporate licensees

New York, Ny, Us

Reported directly to the Chairman & CEO with responsibility for the development and management of corporate, cable industry, and strategic planning projects as well as evaluating and recommending feature and documentary programmingDeveloped the sales / marketing launch strategy for entry into the direct-broadcast satellite (DBS) market and initiated the first strategic analysis of interactive and broadband television opportunitiesOversaw production of live HBO / CNN / C-SPAN coverage of the National Student Parent Mock Election – in which 5.1 million students cast simulated presidential ballots – and managed weekly production and promotion of New York City's first Bryant Park Film Festival

Ba, International Relations

Mba, Management

Education record