Alma Hernandez Email & Phone Number

New York, Ny, Us

New York City, Ny, Us

Des Plaines, Il, Us

- Support production of two company-wide newsletters from ideation to delivery and strategic growth, reaching more than 2,000 employees- Boosted newsletter open rates from 30% to 80% within the first month by implementing visuals, concise blurbs, and personalization- Source engaging employee & culture content to engage more readers through email- Revamped company homepage with subpages, tutorials, FAQ page for clear access to information- Assist with identifying new and updated company content for promotion across platforms outside of email- Develop and distribute firmwide messaging and strategies for the company and specific project teams- Assist the executive leadership team with senior support, preparation of presentations, and other comms. materials for meetings- Coordinate logistics, agenda, and tech for monthly company-wide meetings

New York, Ny, Us

- Curated and delivered weekly reports to senior leadership, showcasing the team’s accomplishments, project deliverables and status updates- Authored two feature pieces that effectively communicated and displayed Hearst culture, philanthropic endeavors, and its commitment to DE&I - Crafted marketing copy for internal employee newsletters, providing vital updates, Hearst culture insights and ERG events- Led extensive research projects aimed at identifying new marketing and social media opportunities to enhance corporate exposure- Presented an innovative and strategic marketing plan targeted at acquiring Gen Z exposure for Hearst Television to company executives- Collaborated closely with Hearst Television and Magazines’ creative and strategy leads to craft marketing strategies as part of the intern project

Athens, Georgia, Us

- Successfully boosted web traffic by 40% over a two-year period, employing SEO writing and social media marketing to enhance online visibility- Accomplished a 35% increase in organic social media engagement and follower growth within a single year, through curating niche social content and targeting college female demographic through consistent brand voice - Wrote consistent articles each semester consisting of topics in study abroad, campus diversity, and fashion - Worked closely with Editor-in-Chief and other editors to proofread over 50 print articles within a three-year period - Directed a content calendar for a three-year period, outlining seasonal marketing campaigns, future magazine articles and posting schedule - Led weekly brainstorm meetings with a group of three editorial writers, fostering a collaborative environment for generating content creation ideas, reporting emerging social trends and strategies to build on-campus relationships - Directed the production of a bimonthly newsletter that was shared with 300+ subscriptions with a 60% click-through rate, effectively communicating magazine updates and new articles

Menlo Park, California, Us

- Collaborated with a team of five to provide critical support to the HR department, aligning our efforts with recruiting and retention objectives - Generated a comprehensive LinkedIn strategy that resulted in a 25% increase in company exposure and heightened employee engagement- Produced five culture-oriented blog posts highlighting Robinhood’s core values and ERGs, spotlighting the latest initiatives- Hosted an exclusive LinkedIn event tailored for interns, centered on best in-class practices to enhance internal employee development- Worked closely with the design team to develop 20 employee-centric LinkedIn templates and crafted four animated GIFs and headers- Directed the Hispanic Heritage Month campaign, encompassing a LinkedIn video, a culture blog post, and an employee spotlight feature- Pitched and contributed new writing pieces, including employee and ERG spotlights, celebrations of relevant holidays, and company milestones

New York, Ny, Us

- Responsible for crafting engaging social media content, generating 15-20 weekly Twitter and Facebook copy tied to Wirecutter’s articles- Executed a social campaign in honor of National Park Week, garnering over 22.5k views and likes across TikTok, Twitter, Facebook, andInstagram- Proactively integrated newsworthy updates and relevant articles into Wirecutter’s weekly deal newsletters to enhance user engagement- Compiled and analyzed social media analytics, subsequently informing the development of data-driven content strategies- Contributed to the brainstorming and execution of email marketing campaigns targeting membership subscriptions and product purchases

New York City, Ny, Us

- Generated 20+ GIFs daily in Adobe Photoshop used for live tweeting during show premiere that attracted 10k likes- Provided day-to-day administrative support consisting of repackaging, enhancing and clean-up projects to team- Brainstormed niche memes and for late night show promotion on all social platforms- Partnered with Digital Producer to choose pressworthy show clips to transcribe and post on The Tonight Show TikTok that generated 1M+views- Analyzed Twitter and news outlets daily to track top SEO highlights of prior night’s show for future opportunities

- Managed a marketing team of three, orchestrating the development of the brand strategy and social media plans to enhance podcast listenership - Implemented result-driven social media campaigns for four “social hour” events, fostering engagement with over 80 STEM professionals- Incorporated targeted account interactions and forged strategic partnerships, resulting in 35% growth in followers and engagement across socials - Accelerated social media growth initiatives and orchestrated the planning and launch of strategic brand initiatives tailored for TikTok- Assisted the co-founders with administrative tasks, such as invoices, expense reports and networking with potential podcast guests- Maintained a calendar of speaking opportunities and managed organization materials, including timelines, executive bios, and talking points

New York, Ny, Us

- Developed media contact lists, pitches, and press releases for ELLE Magazine, Cosmopolitan, Harper’s BAZAAR, etc.- Monitored magazine release coverage and prepared media reports using Cision and Microsoft Excel- Collaborated with five interns on a team project geared towards increasing Gen Z employee participation for the Hearst Gives Back initiative - Organized and hosted a speed networking event for 20+ interns to build rapport and cultivate connection- Supported all communications efforts, including planning, pitching and monitoring coverage for daily editorial content, major events and more - Updated PR media and influencer lists on an ongoing basis

- Learned PR basics such as constructing press releases, pitches, media contact lists, discovery calls, and proposals- Carried out research for 30+ NFL teams to bring on board and find best contact practices- Partnered with PR supervisor to establish strategic plans for each potential NFL client including key players, services, competitors, etc.- Drafted press materials including press releases, proposals, and media alerts

San Diego, California, Us

Atlanta, Georgia, Us

- Wrote over 5 Girl Talk blog posts that relayed the nonprofit's message and emphasized inclusivity - Designed Instagram posts that spoke about Hispanic Heritage Month and Native American Heritage Month - Assisted DEI Coordinator to help advance the DEI strategy through consistent nonprofit research- Provided support for the DEI committee and brainstormed content ideas - Constructed analytical reports for annual summit on Microsoft Excel to track donors and attendees - Screened over 20 female empowerment influencers that aligned with nonprofit's values and had a clean background to bring on podcast

Los Angeles, Ca, Us

Austin, Tx, Us

Bachelor Of Arts - Ba, Public Relations And Political Science

Education record

Summer Virtual Venture Into Management