Head Of Growth (User Acquisition & Monetization)
Current- Plan and manage online marketing campaigns to acquire new users worldwide for mobile apps and games.
- Monitor and optimize user acquisition campaigns according to profitability goals and analyze the related KPIs
- Manage relationships with agencies, platforms and advertising media partners, such as mobile advertising networks and attribution partners
- Work closely with the Marketing team to ensure optimal content and creative assets performance.
- Collaborate with App development and Analytics department to ensure goals alignment and up-to-date performance benchmarks
- Evaluate KPI and optimize accordingly to achieve ROI and growth targets