Head Of Growth (User Acquisition & Monetization)
Current• Plan and manage online marketing campaigns to acquire new users worldwide for mobile apps and games.• Monitor and optimize user acquisition campaigns according to profitability goals and analyze the related KPIs • Manage relationships with agencies, platforms and advertising media partners, such as mobile advertising networks and attribution partners• Work closely with the Marketing team to ensure optimal content and creative assets performance. • Collaborate with App development and Analytics department to ensure goals alignment and up-to-date performance benchmarks • Evaluate KPI and optimize accordingly to achieve ROI and growth targets