• Plan and manage online marketing campaigns to acquire new users worldwide for mobile apps and games.• Monitor and optimize user acquisition campaigns according to profitability goals and analyze the related KPIs • Manage relationships with agencies, platforms and advertising media partners, such as mobile advertising networks and attribution partners• Work closely with the Marketing team to ensure optimal content and creative assets performance. • Collaborate with App development and Analytics department to ensure goals alignment and up-to-date performance benchmarks • Evaluate KPI and optimize accordingly to achieve ROI and growth targets

Managing User Acquisition

Duties and Responsibilities:- Developing marketing strategies for existing and upcoming products. - Creating the product roadmap by illustrating the vision and key phases of deliverable for the product- Designing and implementing contents, ideas, campaign for digital marketing.- Planning & Monitoring sales revenue, sales activities, and supervise Sales Representatives- Facilitating and managing marketing & communication projects including client communications, sales and marketing collateral - Clarification of bid conditions and management of the tender preparation- Coordination of tender reviews and deadlines and adjusts them to the frameworks given by the customers- Acting as a company spokesperson in analyst/press engagements and promoting the general technical credibility of AplombTech BD