Email Marketing, HTML/CSS, Automation, List Management, Segmentation, Engagement and Nurturing Campaigns, Report Visualization, Testing, Newsletters, Landing Pages, Web Forms, Data analysis

Website testing and re-launch, Sales and incentives program reporting, Digital Ad agency liaison

Companies: OC Bar Foundation, Project Youth, Santa Ana, CA 2019-2024 – WordPress Web admin, new pages and plugins (5 yrs. pt)Skillset Group Staffing, Santa Ana, CA. 2017-2020 – Excel KPI reporting, training for sales/budget dashboard creation (3 yrs. pt)SecondLevel, - IT support for small businesses, Database troubleshooting and installation/migration of Intuit QuickBooks.Equinox Home Finance, Tustin, CA. 2016-2021 – Sales & Marketing KPI Dashboard/Web Marketing, Direct Mail marketing, Campaign tracking/conversion analysis, Call center admin, Salesforce/Encompass CRM Admin, IT (4 yrs.)Dr. Eliott Romero M.D., Santa Ana, CA Starting in 2015-2021 – IT/Desktop support, marketing, Admin (6 yrs. part-time)TaxSmart, Santa Ana, CA. 2014 – Marketing Planning/Branding/Start-up and launch (6 mos.)Canyon Computer, Yorba Linda, CA. Starting in 2012-2014 – eBay and Shopify e-commerce product marketing (3 yrs. part-time)- Managed product marketing for eBay and Shopify e-commerce platforms, store configuration, product listings, pricing, promotions, and web analytics.- Developed KPI reporting and analytics dashboards for sales and budget tracking, focused on lead conversion metrics.- Devised marketing promotions strategies for various clients, including music events, product launches, and restaurants.- Provided IT consulting services, network/server configuration, hardware installation, and desktop support.- Assisted with business plans, brand concepts, and new product marketing strategies.- Administered tools for multiple technical applications such as RingCentral, Five9 call-center, ZOHO (CRM, Campaigns, Projects) Mortgage CRM software (Cimmaron, Encompass, Salesforce) and integration projects, WordPress site maintenance, GoDaddy/Office 365 admin, Citrix ShareFile admin, Excel/Google Analytics dashboards and performance metrics, Google Ads retargeting and Facebook Ad Manager, Adobe Photoshop, Bullhorn reporting data, and marketing automation tools.

AEM page and content authoring and publishing, improved AEM assets library, Jira project tickets for QC issues and enhancements, Edit and built content copy pages and templates, Web site QC testing

Storefront website publishing and QC marketing initiatives, High-profile device and mobile accessories launches, Storefront front-end features deployments, Improved mobile device and accessories product-line compatibility, Inventory and pricing matrix, Marketing assets and messaging content, Promo landing page builds, Site data feeds for data-mapping and web content, SEO keywords and meta-tagging, Website GTM enhancement projects and system troubleshooting QC management tickets, User-test from UAT environments tor prod, B2B staff training, On-call team support for production enterprise releases, emergencies and 24-hour emergencies.

- Streamlined monthly State-Of-The-Business Dashboard (KPI) reports tracking all product management, production, and sales bookings and projections; streamlined reports and production time of the report from 7 days to 1 day- Prepared analytical tools and reports to track all product line categories, pricing configuration, merger and acquisition feasibility, key customer contract changes, aerospace business analyst metrics, and obsolete product phase-outs- Improved pricing matrix and template tools in the Pricing Department.- Sales and Operations liaison to drive customer Sales & Marketing projects, troubleshoot hot issues, and product analysis for marketing development; assessed product lines production to improve metrics.

- Strategically grew a Wireless Content business unit in the U.S. and Latin America.- Launched industry-first music and game mobile applications.- Improved brand positioning and relationships with wireless carriers, content aggregators, and partners.- Managed mobile media consumer promotions and marketing calendar.- Oversaw website redesign and analyzed download activity, music content licensing procurement, and content royalty payments.- Launched re-design of intuitive consumer-engaging website consistent with mobile sites for Verizon, Cingular, AT&T, T-Mobile, various mobile platform storefronts with online shopping – over 5 different music and ringtone product categories- Led advertising, PR, and digital marketing campaigns, including lead conversion tracking (agencies, radio, magazines, web, mobile, SEO/SEM) through web/online ad campaigns using banner ads, Google AdWords, Yahoo SM, and other pay-per-click, tracking analyzing and optimizing ROI.- Directed travel and event planning, trade show booth, presentations, industry conference participation, and networking.

- Launched a new retail packaging department with processes to project-manage daily workflow for over 120 monthly custom-brand product launches, serving as a key center for marketing operations and retail packaging design strategy.- Hired and trained five specialists and cross-functional staff to oversee the development of retail packaging components and production work instructions (Bill of Materials), merchandising planograms, brand and program guidelines, production streamlining, lifecycles, data analysis, part configuration management, and part versioning and nomenclature.- Collaborated with graphic designers, IT, and production teams to streamline and integrate departmental functions.- Initiated and managed vendor relationships, met with and presented to key customers, helped establish programs for 33 custom-brand accounts, and enforced all customer requirements.- Elevated standards for product packaging operations in planning, design, development, print production, procurement, and Bill of Materials; improved standards within budgets, initiated cost-reduction projects, delivered rapid speed-to-market solutions, streamlined packing production processes, and enforced configuration management.

- Achieved multiple promotions in five years, from Consumer/Technical Assistance to Coordinator and Analyst roles.- Secured 2nd place in market share for mobile electronics during my tenure, enhancing brand visibility and sales.- Launched successful promotional campaigns for dealers and consumers, focusing on market research and innovative product designs for events and trade shows, with targeted outreach to Latin consumers.- Delivered strategic analysis and presentations to executive leadership, influencing key business decisions.- Recognized expert in consumer trends, leading launches for emerging technologies, including the first MP3 CD Car Head Unit.- Developed monthly market intelligence dashboards, providing insights on competition, pricing, and sales forecasts.- Conducted market assessments for entry in Mexico and Puerto Rico, identifying growth opportunities.- Implemented national sales programs, training representatives and dealers on effective marketing strategies.- Managed website content and press releases, supervised bilingual retail packaging and creating impactful marketing collateral.- Acted as public relations contact, coordinating media coverage and enhancing brand presence.